C.K.Kumar
And how to benefit from it
@SupraMBA #PCATX13
The C Word -
How Collaborative
Economy is Disrupting
Everything
Collaboration Economy: Benefit from it
C.K. Kumar
 What is the Collaborative Economy?
 WWW - Who is sharing What with Wh...
Collaboration Economy: Benefit from it
C.K. Kumar
Collaborative Consumption
Access over Ownership
I NEED
YOU HAVE
Collaboration Economy: Benefit from it
C.K. Kumar
Who’s in the Sharing Economy
Collaboration Economy: Benefit from it
C.K. Kumar
Who’s in the Sharing Economy
SERVICES
SPACE
SHARING
ECONOMY
Collaboration Economy: Benefit from it
C.K. Kumar
The Size and Trends
Source: Ouishare, Frost & Sullivan
 US Car Sharing ...
Collaboration Economy: Benefit from it
C.K. Kumar
Why is this happening
Based on Forrester Research, Aldo De Jong & Claro ...
Collaboration Economy: Benefit from it
C.K. Kumar
Why is this happening
Based on Forrester Research, Aldo De Jong & Claro ...
Collaboration Economy: Benefit from it
C.K. Kumar
Key Drivers
Source: “The Collaborative Economy”, Altimeter Group
Collaboration Economy: Benefit from it
C.K. Kumar
What is Different?
Traditional Business Collaborative Economy
Me We
Cent...
Collaboration Economy: Benefit from it
C.K. Kumar
Coll. Economy Value Chain
Source: Altimeter Group
 Rent
 Subscribe
 C...
Collaboration Economy: Benefit from it
C.K. Kumar
Simple Feasibility Analysis
START
NOT
FEASIBLE
EXPENSIVE?
SHORT
SATISFAC...
Collaboration Economy: Benefit from it
C.K. Kumar
Ripe for Disruption
Source: Based on Marco Torregrossa, Euro Freelancers
Collaboration Economy: Benefit from it
C.K. Kumar
At Risk Industries
SHORT FUSE, BIG BANG LONG FUSE, BIG BANG
SHORT FUSE, ...
Collaboration Economy: Benefit from it
C.K. Kumar
Collaboration Economy: Benefit from it
C.K. Kumar
Meta Trends in CC
 Trust & Reputation: Offline  Online
 Producers  C...
Collaboration Economy: Benefit from it
C.K. Kumar
Key Takeaways
 ABC – Always Be Collaborating
 A gentle change in persp...
Collaboration Economy: Benefit from it
C.K. Kumar
Thank You
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The C Word: How the Collaborative is disrupting everything and How you can benefit from it

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The collaborative economy is not only growing fast but also becoming incredibly pervasive. What exactly is it and what is driving this quiet revolution? How might this affect one's industry and roles? This presentation delves into the questions and more.

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  • Established Companies jumping on the Sharing Bandwagon:

    Nike (runners communities)
    Virgin Atlantic (sharing luggage space)
    Lego (pley, renting legosets)
    Groupon(collective buyers power)
    French Post (digital identities for registered letters)
    Quirky (user-submitted ideas to the company via virtual platforms)
    Starbucks (crowdsourcing design)
    Dell (crowdsourcing product specifications)
    Google Helpouts(skills sharing)

  • http://chiefmartec.com/2012/10/5-meta-trends-underlying-almost-all-of-modern-marketing/
  • http://www.slideshare.net/HavasWorldwide/havasww-new-consumer-and-the-sharing-economy?utm_campaign=ss_search&utm_medium=default&utm_source=4&qid=4be00ced-742b-4018-a973-45a673e62e78&v=default&b=&from_search=4


    Difficulty in building a critical mass of supply and demand
    Difficulty in creating the inventory (especially with geographical dispersion)
    Higher-than-expected operating costs (customer service, insurance, lobbying, customer acquisition, security, etc)
    Competition from free alternatives
    Customers sidestepping the middleman platform
    Too much revenue going back to suppliers
    Mounting opposition from conventional industry groups
    Neglecting advocacy for regulatory change
  • The C Word: How the Collaborative is disrupting everything and How you can benefit from it

    1. 1. C.K.Kumar And how to benefit from it @SupraMBA #PCATX13 The C Word - How Collaborative Economy is Disrupting Everything
    2. 2. Collaboration Economy: Benefit from it C.K. Kumar  What is the Collaborative Economy?  WWW - Who is sharing What with Whom?  Why is this so different ?  How can you start a Collaborative Startup?  Key Takeaways Agenda
    3. 3. Collaboration Economy: Benefit from it C.K. Kumar Collaborative Consumption Access over Ownership I NEED YOU HAVE
    4. 4. Collaboration Economy: Benefit from it C.K. Kumar Who’s in the Sharing Economy
    5. 5. Collaboration Economy: Benefit from it C.K. Kumar Who’s in the Sharing Economy SERVICES SPACE SHARING ECONOMY
    6. 6. Collaboration Economy: Benefit from it C.K. Kumar The Size and Trends Source: Ouishare, Frost & Sullivan  US Car Sharing Market: $3B  Consumer P2P Rental Market: $26B  Investment in Coll. Economy: $67B
    7. 7. Collaboration Economy: Benefit from it C.K. Kumar Why is this happening Based on Forrester Research, Aldo De Jong & Claro Partners
    8. 8. Collaboration Economy: Benefit from it C.K. Kumar Why is this happening Based on Forrester Research, Aldo De Jong & Claro Partners Share JOY OF SHARING
    9. 9. Collaboration Economy: Benefit from it C.K. Kumar Key Drivers Source: “The Collaborative Economy”, Altimeter Group
    10. 10. Collaboration Economy: Benefit from it C.K. Kumar What is Different? Traditional Business Collaborative Economy Me We Centralized (1%) Distributed / Networked (99%) Company owns Product / Service User rents access to Product / Service Asset Heavy – More, Often Asset-lite – Rent, Use as needed, Hierarchical Distribution Flattened Structure / Disintermediation Idle Capacity / under-utilization Optimizing utilization Limited choices / One-size fits all Multiple Choices, Personalized & tailored Pay-as-you-go Pay-as-you-live
    11. 11. Collaboration Economy: Benefit from it C.K. Kumar Coll. Economy Value Chain Source: Altimeter Group  Rent  Subscribe  Co-Ideate  Co-Fund  Co-Build  Co-Market  Co-Sell  Resell  Swap  Lend  Gift
    12. 12. Collaboration Economy: Benefit from it C.K. Kumar Simple Feasibility Analysis START NOT FEASIBLE EXPENSIVE? SHORT SATISFAC- TION? ASSET LIQUIDITY? IDLING CAPACITY? ENHANCE VALUE? FEASIBLE YES NO NO NO NO NO YES YES YES YES
    13. 13. Collaboration Economy: Benefit from it C.K. Kumar Ripe for Disruption Source: Based on Marco Torregrossa, Euro Freelancers
    14. 14. Collaboration Economy: Benefit from it C.K. Kumar At Risk Industries SHORT FUSE, BIG BANG LONG FUSE, BIG BANG SHORT FUSE, SMALL BANG LONG FUSE, SMALL BANG %ChangeinBusiness Time (in Years) Media Finance Retail Trade Professional Services Arts & Recreation Real Estate Construction Wholesale Trade Hospitality Food Services Manufacturing Mining Education Transportation Health Govt. Services Agriculture Utilities 15% BasedonDeloitte’sDigitalDisruptionMap
    15. 15. Collaboration Economy: Benefit from it C.K. Kumar
    16. 16. Collaboration Economy: Benefit from it C.K. Kumar Meta Trends in CC  Trust & Reputation: Offline  Online  Producers  Customers  Linear Economy  Circular Economy  LaaP  LaaS
    17. 17. Collaboration Economy: Benefit from it C.K. Kumar Key Takeaways  ABC – Always Be Collaborating  A gentle change in perspective  Consumption – Better, not more  Community – Share more, own less  Trust – neighbors, strangers, institutions  Opportunities to  Expand the market  Connect to the consumers, partners  Improve profitability
    18. 18. Collaboration Economy: Benefit from it C.K. Kumar Thank You

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