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As Dan Ariely had characterized - Is Big Data like teenage sex? Surprisingly, it is much closer to the truth than one would like to admit. This presentation explores why the Big Data experience been underwhelming, what it takes to get it right and which businesses are doing it right.
Using a structured approach, it discusses How businesses, large or small, can leverage Big Data to drive better outcomes.
It is uniquely geared for product management, marketers and business managers