• Christie Susko, MBA • Consultant, Go2Market • Employee, PRMS • Professor, George Washington University • Marketer, 20+ years of experience• Social Media Overview• Social Media Platforms• Social Media Strategies, Metrics and MeasurementsToday’s Goal: Provide you with ideas and strategies touse social media tools to connect and engage studentsand potential students in your programs.
“It took radio 38 years to reach 50 million listeners. TVtook 13 to reach 50 million users. The Internet took fouryears to reach 50 million people. In under 9 months,Facebook added 100 million users.”Source: Wikipedia, May 9, 2011“Approximately 1 billion pieces of content are shared onFacebook daily.”Source: Facebook Press Statistics 2011
1. Social Media is still a maturing medium.2. It’s not too late to get started.3. Measurement strategies and technologies have not caught up with the diversity of ways to use the mediums.4. You must decide how much social media engagement works for you and your organization.5. You still need traditional media.6. Social media requires nurturing to grow.7. Be consistent and constant. Your audience expects it.8. Social media is not and will not be a silver bullet.9. Social media is an opportunity to connect, communicate, exchange and engage.10. Social media is here to stay but the tools will change.
Social Media begins with the same steps of any greatmarketing plan, with a Mission, Vision and Objectives.1. Define your goals.2. Dedicate time, resources and a budget.3. Determine measurement best-practices for your organization.4. Evaluate regularly.5. Revisit goals and results.6. Communicate wins.7. Get buy internal and external buy-in.
What’s Popular?• Website• Blogging• Linked In• Facebook• Twitter• YouTube (owned by Google)• Instagram (owned by Facebook)What’s New?• Google+• Pinterest
Internal policies help give you a voice and all membersrepresenting your organization guidelines for communicatingwith your community.External policies set the rules of engagement for youraudience. You choose the level of interaction: no comments,moderated comments or open comments. Don’t avoidconversations!Get your organization to buy in. Some organizations havepolicies, some don’t. Here is a great resource:http://socialmediagovernance.com/policies.php#axzz1sQty6L7W
• Hootsuite• TweetDeck• TwitPic• Instagram• Google Analytics• KnowEmThey are free!They have free mobile apps!Be careful about sharing usernames/passwords.
Twitter is an online social networking service andmicroblogging service that enables its users to send andread text-based posts of up to 140 characters, known as"tweets". Source: http://en.wikipedia.org/wiki/Twitter
Facebook is a social networking service and websitelaunched in February 2004, operated and privatelyowned by Facebook Inc. As of February 2012,Facebook has more than 845 million active users. Usersmust register before using the site, after which they maycreate a personal profile, add other users as friends, andexchange messages, including automatic notificationswhen they update their profile. Additionally, users mayjoin common-interest user groups, organized byworkplace, school or college, or other characteristics, andcategorize their friends into lists such as "People FromWork" or "Close Friends”. Source: http://en.wikipedia.org/wiki/Facebook
LinkedIn (NYSE: LNKD) ( /ˌlɪŋkt.ˈɪn/) is a business-related social networking site. Founded in December2002 and launched in May 2003, it is mainly used forprofessional networking. Source: http://en.wikipedia.org/wiki/Linked_in
1. Link to key influencers and opinion leaders2. Say nice things3. Use pictures4. Use videos5. Involve students6. Highlight events and organizations on campus7. Make it easy for your audience to engage8. Promote other departments9. Respond graciously with thanks10. Connect to active individuals11. Like back12. Send them back to your website13. Coordinate with other departments14. Capture new content, pictures and video15. Comment on other blog posts and Linked In profiles16. Create groups17. Involve administration18. Get interns19. Create buzz20. Measure results