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Personal Brand portfolio

C
cjoakman

This is a presentation about my personal brand. In my project and portfolio class we had to do a powerpoint presentation giving key information about my personal brand. This presentation is very important because it tells you every detail about my personal brand. This is a very important project because it has to be used in my personal portfolio website. I took my time and used a lot of information from me and my industry.

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PERSONAL BRAND EXPLORATION
Cortney Oakman
Project & Portfolio I: Week 1
September 5, 2023
Hey I am Cortney Oakman. Born in St. Louis
Missouri thing has not always come easy to me,
but through my strong determination I have
never stop believing in myself or never given. My
life has been so complete studying and falling I
love with sports. In my opinion I was put on this
earth to be around and give my true honest
opinion on sports based on the facts. I plan one
day to have my own podcast where I discuss the
sports of my choosing. I also plan to be a
baseball coach. Teaching baseball is something
I am very passionate about. I am also
passionate about debating different sports and
getting my opinion out there so people can hear
how I think and know what Cortney Oakman is
all about.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Sports television personality
• Baseball Head Coach
• Sports Broadcaster
Lover – As a lover I am one who
cares about what I’m giving my
audience. Through my commitment
to give my fans knowledge of
different sports. Hopefully they can
feel my passion and how much I
love to talk and breakdown different
sports topics.
[Sports Broadcaster] for [Sports Industry]
Picture Relevant
to Your Industry
Goes Here
This Photo by Unknown Au
licensed under CC
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Shawn Ernst
Outreach Plan:
• I will have a presentation of what my brand is offering.
• I will communicate with him through messenger.
• I will connect with him by the end of the week.
IMG_130
5.JPG
[Team Meamber] at [MPS]
Mark Huey
Outreach Plan:
• I will have a layout of all of my ideas for my podcast.
• I will setup a meeting and meet him somewhere to talk
to him about.
• In a week or 2
IMG_130
6.JPG
PROFILE
PICTURE
[Retired Manager] at
[Hussman]
Hans Loumm Outreach Plan:
• I will have an idea of what of sports networks I would
like to apply for.
• I will talk to him on the phone or through text.
• The next few days
PROFILE
PICTURE [Manager] at [SSM]
GOALS
Short Term: (2024) I want to at least be coaching
baseball for any age group that has an open
position for me.
Mid Term: (between 2023 and 2024) I want to have my
sports podcast launched and of the ground. At leasr
recording 2-3 episodes a week and giving viewers
content to watch and listen to.
Long Term: (2024 -) I want to be in a position where I
am applying for a sports television spot with ESPN, Fox
Sports, or Bally Sports.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical Skill 1- Computer
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1- Sports Analytics Novice / Adept / Expert
Tranferrable skill 1-
Communication
Novice / Adept / Expert
Transferrable Skill 1- Leadership Novice / Adept / Expert
Technical Skill 1- none
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1- none Novice / Adept / Expert
Transferrable Skill 1- Teamwork Novice / Adept / Expert
Transferrable Skill 1- Organization Novice / Adept / Expert

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Personal Brand portfolio

  • 1. PERSONAL BRAND EXPLORATION Cortney Oakman Project & Portfolio I: Week 1 September 5, 2023
  • 2. Hey I am Cortney Oakman. Born in St. Louis Missouri thing has not always come easy to me, but through my strong determination I have never stop believing in myself or never given. My life has been so complete studying and falling I love with sports. In my opinion I was put on this earth to be around and give my true honest opinion on sports based on the facts. I plan one day to have my own podcast where I discuss the sports of my choosing. I also plan to be a baseball coach. Teaching baseball is something I am very passionate about. I am also passionate about debating different sports and getting my opinion out there so people can hear how I think and know what Cortney Oakman is all about. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Sports television personality • Baseball Head Coach • Sports Broadcaster Lover – As a lover I am one who cares about what I’m giving my audience. Through my commitment to give my fans knowledge of different sports. Hopefully they can feel my passion and how much I love to talk and breakdown different sports topics. [Sports Broadcaster] for [Sports Industry] Picture Relevant to Your Industry Goes Here This Photo by Unknown Au licensed under CC
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Shawn Ernst Outreach Plan: • I will have a presentation of what my brand is offering. • I will communicate with him through messenger. • I will connect with him by the end of the week. IMG_130 5.JPG [Team Meamber] at [MPS] Mark Huey Outreach Plan: • I will have a layout of all of my ideas for my podcast. • I will setup a meeting and meet him somewhere to talk to him about. • In a week or 2 IMG_130 6.JPG PROFILE PICTURE [Retired Manager] at [Hussman] Hans Loumm Outreach Plan: • I will have an idea of what of sports networks I would like to apply for. • I will talk to him on the phone or through text. • The next few days PROFILE PICTURE [Manager] at [SSM]
  • 5. GOALS Short Term: (2024) I want to at least be coaching baseball for any age group that has an open position for me. Mid Term: (between 2023 and 2024) I want to have my sports podcast launched and of the ground. At leasr recording 2-3 episodes a week and giving viewers content to watch and listen to. Long Term: (2024 -) I want to be in a position where I am applying for a sports television spot with ESPN, Fox Sports, or Bally Sports.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Technical Skill 1- Computer SOFT HARD Novice / Adept / Expert Technical Skill 1- Sports Analytics Novice / Adept / Expert Tranferrable skill 1- Communication Novice / Adept / Expert Transferrable Skill 1- Leadership Novice / Adept / Expert Technical Skill 1- none SOFT HARD Novice / Adept / Expert Technical Skill 1- none Novice / Adept / Expert Transferrable Skill 1- Teamwork Novice / Adept / Expert Transferrable Skill 1- Organization Novice / Adept / Expert
  • 7. I help ___the audience_ do ___creative sports thinking____ by _givng the facts______. [WHO?] [WHAT?] [HOW?] PROMISE
  • 8. CREDENTIALS Work Experience: • Team Lead at General Motors Education: • Electricity Electronics certificate, Clyde C. Miller Career Academy • Dan Patrick Sports Broadcasting, B.S., Full Sail University (Currently attending) Awards: • UAW regional rep award Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Stephen A. Smith Industry Experience: • 30+ years Education: • Winston Salem State University • Fashion Institute of Technology • Thomas Edison Career and Technical education high school • Johnson and Wales University Leadership Experience: • Lead analyst on First Take on ESPN • Stephen A. Smith show Skills and Proficiencies: • Writer- X endorsements – Sausage Company Oberto • Tenacity -none • Speaking -none Cortney Oakman Overall Online Presence: • Has more than 50 connections, has a banner image, Yes has a head shot, is active on social media, and his Linkdln is customized. • Grade: Superior, 100 out of 100 HEADSHOT HEADSHOT Industry Experience: • 0 years Education: Full Sail University Jefferson College Clyde C. Miller Career Academy Leadership Experience: • Team Lead at General Motors Skills and Proficiencies: • Creativity– 0 endorsements • Leader– 0 endorsements • Communication– 0 endorsements Overall Online Presence: • 2 connections, No banner image, No head shot, is active on social media, Linkdln is not customized. • Grade: Poor, 20 out of 100
  • 10. COMPETITION Jake Adams • Reporter and Anchor • Media operations technician Cortney Oakman HEADSHOT Industry Experience: • 30+ years Education: • Full Sail University • Luther College Skills and Proficiencies: • Grammar Foundation • Information Literacy Overall Online Presence: • He has a few connections, He has a banner image, he has a head shot, he is active on social media, his Linkdln profile is not customized • Grade: Poor, Average, or Superior?, 100 out of 100 Industry Experience: • 0 years Education: • Full Sail University • Jefferson College • Clyde C. Miller Career Academy Leadership Experience: • Team Lead at General Motors Skills and Proficiencies: • Creativity – 0 endorsements • Leader – 0 endorsements • Communication – 0 endorsements Overall Online Presence: • 2 connections, No banner image, No head shot, Is active on social media, Linkdln is not customized. • Grade: Poor, 20 out of 100 Noteworthy Experience:
  • 11. BRAND POSITION For [our viewers] who [are interested in sports shows], I provide [KNOWLEDGE AND FACTS] because [OUR COMPETITORS HAVE A WAY OF DOING IT AND THEN I HAVE MY WAY OF DOING IT.] “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Sportel Miami ‣ May 9-10 2023, Miami • The future of sports Broadcasting summit ‣ March 8- 9, online Sports Pro OTT Summit November 28-30, 2023, Madrid Digital Marketing • Primary Content: The type of content I will create online will be sports based. • Primary Tools: I will use facebook, twitter, youtube, and linkdln • Website: I will use it to show how different me and my brand is amongst other competitors Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor The type of mentor I’m seeking as I go into my career path is someone who is successful with Networking. Also, someone who is in the sports media world already. Formal Education • Bachelors of science in sports broadcasting, Full Sail University , 2024 Technical Skills • Computer skills • Analytics Soft Skills • Communication • Leadership • Teamwork • Creativity
  • 14. YOUR NAME You know [sports]? Well, what I do is [breakdown different sports]. In fact, [I give you the facts]. Picture of You Goes Here
  • 15. REFERENCES Wikipedia, (2013). Stephen A. Smith biography. Wikipedia, https://en.wikipedia.org/wiki/Stephen_A._Smith News bridge content team. ( January 2023) Top 10 sports media Technology trade shows & conferences to attend in 2023. Newsbridge, https://www.newsbridge.io./blog/top-sports- trade-shows-2023 Frank Deford (March 29,1971). An L.A. sports broadcaster is giving the networks a run for their adjectives. Sports illustrated, https://vault.si.com/vault/1971/03/29/an-la-sports-broadcaster- is-giving-the-networks-a-run-for-their-adjectives.

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.