Learn The Secret Weapon To Grow Your Business Fast
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http://didyouknow.bestinfobooks.com How to Increase Small Business Sales? Learn How To Attract Traffic, Capture Leads, Nurture Prospects, Convert Sales, and many more techniques to upsell and satisfy your customers. Watch The Free Presentation Today.
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Learn The Secret Weapon To Grow Your Business Fast
- 2. Marketing used to be simple.
- 3. A little too simple • Marketing and sales were mostly PUSH • Almost no sales and marketing data • Very few tools or systems • Physical collateral and packaging were expensive
- 4. It was easier to see the big picture and connect marketing tactics to business growth
- 5. © Brian Solis & JESS3 The good news and bad news
- 6. Even the right tools can screw you.
- 7. Typical Customer Lifecycle 1. Generate interest 2. Sell to hot leads 3. Get new customers 4. Sigh in relief 5. START OVER
- 8. How do you grow sales? • Double your spend? • Double your marketing and sales staff? • Double your sales efficiency?
- 9. Gaps in the Funnel 2. Lost leads 1. Lost traffic 3. Lost customers
- 10. Focusing on tactics while ignoring strategy leads to holes in your funnel.
- 11. Can you imagine?
- 12. Tools + Tactics - Strategy =
- 13. Be clear about your plan to make every move count
- 14. Framework for Your Plan: The Perfect Customer Lifecycle
- 15. Map Out the Plan
- 16. Traffic Attraction Strategies • Content is king (blog posts, videos, etc.) • Social media • Online Marketing (PPC, SEO) • Referrals, Partners
- 17. Lead Capture Strategies • Opt-in for free report, video, premium content, etc. • Request a quote, get a demo, free trial • Offers, coupons, contests • Attend live event, webinar, teleseminar
- 18. Lead Nurture Strategies • Create custom campaigns for hot, warm and cold leads • Personalization is key • Make every message relevant, useful
- 19. Did you know?
- 20. Sales Conversion Strategies • Automate sales stage communications • Proactively handle objections • Provide supporting evidence
- 21. Wowing Customer Strategies • Welcome customers (make it personal & relevant) • Be systematic about quality delivery • Measure satisfaction and take action
- 22. Upsell Strategies • Upsell or cross sell later in the relationship • Offer upsell products during checkout
- 23. Referral Strategies • Ask for referrals – and track them • Partners, customers, networking • Testimonials and social promotion
- 24. Example M.A.P.
- 25. Map your PCL 1. Download the template and workbook at: http://www.infusionsoft.com/pcl 2. Write down your key tactics and workflow across the entire life cycle 3. Identify the key holes and opportunities in your funnel 4. Don’t get bogged down with tactics that don’t drive strategy 5. Pick the tools to accomplish your goals
- 26. The Perfect Customer Lifecycle
- 27. Now Is This Time Sign Up Today [Click Below To See Full Presentation Today]
Editor's Notes
- In the pre-digital days when dinosaurs roamed the plains, most marketing involved physical printing and production that was expensive to print, expensive to deliver and there weren’t many tactical choices. But there weren’t thousand of tactical choices and hundreds of tools to twiddle with and dozens of ways to engage in conversation, marketers spent and entrepreneurs were able to spend more time thinking about their strategies and plans. And there was effectively no data about anything in sales and marketing, other than what you spend and what you sold.
- Then find tactics & tools that accomplish the strategy
- How many leads each month are labeled as “bad” and dumped into hole #2?