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CJ Media Case Study | Charity: Ronald McDonald House

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Courier-Journal Media helped a charity increase monthly vehicle donations by 1500% during the print advertising campaign by applying a frequency strategy targeting a premium, engaged audience.

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CJ Media Case Study | Charity: Ronald McDonald House

  1. 1. R M H C WA N T E D TO I N C R E A S E I N - K I N D D O N AT I O N S V E H I C L E D O N AT I O N S . B Y F O C U S I N G O N P R I N T TO R E A C H A N A F F L U E N T, E N G A G E D A U D I E N C E , T H E Y S AW: • INCREASED MONTHLY VEHICLE DONATIONS BY +1500% S T R AT E G I C I N S I G H T L O C A L , A F F L U E N T H O U S E H O L D S I N D E X V E R Y H I G H A G A I N S T B O T H P R I N T A N D C H A R I TA B L E D O N AT I O N S . SPEAK FOR THEMSELVES CAMPAIGN RESULTS

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