CJ Media Case Study | Charity: Ronald McDonald House

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Courier-Journal Media helped a charity increase monthly vehicle donations by 1500% during the print advertising campaign by applying a frequency strategy targeting a premium, engaged audience.

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CJ Media Case Study | Charity: Ronald McDonald House

  1. 1. | 1 Charity | Ronald McDonald House Challenge Build awareness for Vehicle Donation Program, and increase vehicle donations. Campaign Length: 4 Months Print Display Integrated Marketing Solution Increased monthly vehicle donations by 1500% during campaign. Business Results CASE STUDY: PRINT Prior to Campaign 5 Vehicles Donated in 10 Month Period During Campaign 32 Vehicles Donated in 4 Month Period

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