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Value driven - the future of software development

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Value driven - the future of software development

  1. 1. Value DrivenThe Future of Software Development Christopher Marsh Head of Technical Architecture, AKQA
  2. 2. The Past VehicleCar Van Object Oriented Design
  3. 3. The PastFunctional Programming
  4. 4. The Past Single Responsibility PrincipleBounded UbiquitousContexts Language Domain Domain Driven Design
  5. 5. The Past Refactor Red GreenTest Driven Development
  6. 6. The PastAcceptance testUnit test Refactor Red Refacto Red r Green Green Behaviour Driven Development
  7. 7. The Past SoftwareBusiness Information Development
  8. 8. The Future BusinessUsers Information Software Developme nt
  9. 9. The Future Engineer forKeep it lean Build velocity success Value
  10. 10. KEEP IT LEAN
  11. 11. What is Value? Time Emotion Ethics Money
  12. 12. Lean Startup – Eric Ries
  13. 13. Lean Startup – Eric Ries “A human institution designed to create newproducts and services under conditions of extreme uncertainty.” Lean Startup, Eric Ries
  14. 14. Product Development Cycle Build Learn Measure
  15. 15. Create a Value Hypothesis“Tests whether a product or service really delivers value to customers once they are using it” Lean Startup, Eric Ries
  16. 16. Build a Minimum Viable Product
  17. 17. Build a Minimum Viable Product
  18. 18. Build a Minimum Viable Product
  19. 19. Build a Minimum Viable Product
  20. 20. Build a Minimum Viable Product
  21. 21. Build a Minimum Viable Product
  22. 22. Build a Minimum Viable Product
  23. 23. Measure EffectivelyUnderstand your Avoid vanity Follow scientific growth model metrics method
  24. 24. Understand Your Growth Model Sticky Viral Paid
  25. 25. Growth hacking“A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.” Sean Ellis, http://startup-marketing.com
  26. 26. Avoid Vanity Metrics Twitter followers Facebook PR bumps likes
  27. 27. Avoid Vanity Metrics Referrals Conversio Retention n rate
  28. 28. Follow Scientific Method Let reality speak for itself Support a theory when predictions are confirmed Challenge a theory when predictions prove false
  29. 29. Gain Validated Learning Pivot Persevere
  30. 30. ENGINEER FOR SUCCESS
  31. 31. Just Enough Platform vs
  32. 32. Just Enough Platform Measurement & analysis Fast launch Ability to scale
  33. 33. Release Early and Often vs
  34. 34. Release Early and OftenSource: nosolosoftware.com
  35. 35. Design for Humans
  36. 36. Increase Site Speed Page abandonment 50.00 increase as percentage 40.00 30.00 20.00 10.00 0.00 6.00 0.00 1.00 2.00 3.00 4.00 5.00 7.00 8.00 9.00 10.00 Page load time in secondsSource: gomez.com, akamai.com
  37. 37. Integrate with Other Products Your Product
  38. 38. Reduce Friction
  39. 39. Reduce Friction
  40. 40. Reduce Friction
  41. 41. Reduce Friction
  42. 42. Reduce Friction
  43. 43. BUILD VELOCITY
  44. 44. Walmart – 8 Years to Double Value ~2m employees inFounded in 1962 2012 IPO in 1970
  45. 45. Instagram – $0 to $1b in 2 YearsFounded in 2010 $1b deal with Facebook in 2012
  46. 46. Digg – from $160m to $500k in 4 years 180 160 140 120 100Value ($m) 80 60 40 20 0 2008 2012
  47. 47. Velocity – Ajaz Ahmed & Stephan Ollander
  48. 48. Velocity – Ajaz Ahmed & Stephan Ollander “The best advertising isn’t advertising” Third law of Velocity
  49. 49. Eco: drive
  50. 50. Eco: drive
  51. 51. Eco: drive
  52. 52. Eco: drive
  53. 53. Eco: drive
  54. 54. Eco: drive
  55. 55. AND FINALLY…
  56. 56. Make software that matters
  57. 57. References• Lean Startup, Eric Ries• Velocity, Ajaz Ahmed & Stephan Ollander• http://blog.kissmetrics.com/the-6-best-growth-hacks/• http://startup-marketing.com/where-are-all-the-growth-hackers/• http://nosolosoftware.com/

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