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HOMAI - Characterizing the Indian holography market

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The presentation highlight the work of HOMAI doing to promote holography industry in India and to protect consumers from ill effects of counterfeiting.

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HOMAI - Characterizing the Indian holography market

  1. 1. Characterizing theIndian HolographyMarketPresented by:Chander S JeenaSecretary – HOMAIHolopack-Holoprint, Malaysia, 16 Nov 2010 20 years of excellence
  2. 2. Past: How it started1991 Holography started in India with 2 or 3 companies Industry association HOMAI1998 formed by 9 members and industry size of US $ 13 million2010 Today: Anchored by 30 HOMAI members and total units 50 industry size of US $ 88 million
  3. 3. Machinery 21 63 Master Narrow origination web2D3D /Dot matrix machines 51 45 Wide web Metallizers machines
  4. 4. Growth RateAnnual % Growth Rate in last 4 years in sales turnover* 30 28 23 25 20 15 11 11 10 5 0 2005-06 2006-07 2007-08 2008-09 *Based on HOMAI financial study of its members
  5. 5. MarketGovernment Private Sector Holographic Excise Pharma Adhesive Label on Liquor Auto Parts Voter ID card Decoration Toll tax passes / ID’s Entry tickets FMCG Degree / Certificates Chewing tobacco / Indian cigarette Mining & Books & tickets etc Minerals
  6. 6. MarketInorganic Growth – Untouched sector in Govt. Currency 15 billion notes printed in 2008-09 Smuggled cigarette account for Tobacco 14 % of total consumption Postage Stamp & No exact estimates available UID / ID Requirement of 550 million units
  7. 7. Highlights in recent pastAdoption of high end technologies1. High security master origination system2. UV embossing3. Registered De-met4. Integration of hologram with security inks5. Jet numbering / UV numbering / Laser numbering6. Track & Trace system7. In house R&D and Innovation and rewarded by IHMA from time to time
  8. 8. Highlights in recent pastGoing Global Active participation in int. tenders Exporting to more than 20 countries Working cordially with Int. Bodies 10 Indian companies are IHMA member HOMAI HIR merged with IHMA HR
  9. 9. HOMAI - IntroductionA self regulated disciplinary body came intoexistence in 1998 to promote and regulate the Indianhologram industry.
  10. 10. Role of HOMAI1. Information Flow -Value Added Services (PM & TA) -Market Reports2. Promotion of Holography -Newsletter & Website -Participation in industry Events -Industry Representation / Lobbying3. Development of Hologram Standards (HOMAI & TUV)4. Anti-Piracy Cell
  11. 11. Role of HOMAIInformation Flow Daily email service Press Monitor providing business news on Hologram, IPR, Patent, Counterfeiting & Innovation etc Daily email service Tender Alert providing industry tender’s (Domestic + International) Market Study Annual financial study and sector study
  12. 12. Role of HOMAI1. Information Flow -Value Added Services (PM & TA) -Market Reports2. Promotion of Holography -Newsletter & Website -Participation in industry Events -Industry Representation / Lobbying3. Development of Hologram Standards (HOMAI & TUV)4. Anti-Piracy Cell
  13. 13. Role of HOMAIPromotion of holography - Newsletter Tobacco Currency Auto Parts Becomes an effective medium for promoting Indian Holographic industry in the global arenaIssue Raised in year 2010
  14. 14. Role of HOMAIPromotion of holography – Supporting Events Holopack Holoprint Global Fraud and Anti-Counterfeiting Conference Anti-Counterfeiting Summit, India Packaging Plus India India Label Show 2008, 2010 Print Pack 2009, 2010
  15. 15. Role of HOMAI1. Information Flow -Value Added Services (PM & TA) -Market Reports2. Promotion of Holography -Newsletter & Website -Participation in industry Events -Industry Representation / Lobbying3. Development of Hologram Standards (HOMAI & TUV)4. Anti-Piracy Cell
  16. 16. Role of HOMAI TUV Rheinland – HOMAI Hologram Security StandardWorking on development of security standards for IndianHolography industry and can be adopted by IHMA. ThisStandard shall be based on;1. ISO 270012. ISO 280003. TUVR Brand Protection Platform4. DPA (Data Protection Act)5. PTP (Prototype Protection)6. BS25999 (Business Continuity Management)7. Indian Standards (BIS & others)
  17. 17. Role of HOMAI1. Information Flow -Value Added Services (PM & TA) -Market Reports2. Promotion of Holography -Newsletter & Website -Participation in industry Events -Industry Representation / Lobbying3. Development of Hologram Standards (HOMAI & TUV)4. Anti-Piracy Cell
  18. 18. Role of HOMAIAnti-Piracy CellWorking effectively under the Governing Body ofHOMAI 2010 Unit unearthed 1 Raided, owners 1 arrested and machinery seized by Police
  19. 19. Role of HOMAIRoad Ahead 1. Implementation of HOMAI-TUV Hologram security standards 2. Strengthening the representation with Government 3. Increase the expertise of members – technical and managerial training / lectures / seminars 4. Standardization of raw materials 5. Industry specific testing laboratory
  20. 20. Characertising the Indian market Thank you..

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