With almost a 1.32 billion population, India needs a robust, modernized agriculture sector to ensure the nutritional food security for its population. In order to meet the food requirement of the nation, the agricultural productivity and its growth needs to be sustained and further improved. Crop protection industry play a significant role in this and working hard in Research & Development, Technology Transfer by providing latest innovations to the farmers and helping to achieve the Honorable Prime Minister’s agenda of “Doubling Farmers’ Income by 2022” and “Nutritional Food Security” for the nation. There is also a remarkable share of non – genuine pesticide in Indian market, which can be illegal, counterfeit, spurious, adulterated or sub – standard. These products are unable to control the pests or control them efficiently and may cause considerable harm to soil and environment as well as production loss. The damage by these spurious products is multifold. The issue of spurious or counterfeit pesticides as also its adverse impact on the national economy needs to be highlighted and for this purpose Federation of Indian Chambers of Commerce and Industry (FICCI) with the help of Department of Chemicals & Petrochemicals and Department of Agriculture Cooperation & farmers Welfare, Government of India organized a Round Table Meeting on “Supporting Farmers with Quality Crop Protection Products : Challenges and Opportunities” on 15th February, 2019 at New Delhi.This presentation was delivered at the forum by Authentication Solution Providers' Association highlighting "How Authentication Technologies & Solutions are helping farmers, industry & Government across globe and same can be implemented in India".

1. ©2019 ASPA www.aspaglobal.com
Authentication technology / solutions
empowering farmers, industry & government
Presented by:
Chander S Jeena, Secretary
Authentication Solution Providers’ Association (ASPA)
FICCI, Roundtable Meeting on Supporting Farmers with Quality Crop
Protection Products, February 15, 2019, Hotel Le Meridien, New Delhi, India

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Agenda
❑ Part I
❑ Introduction – About ASPA
❑ Counterfeiting – Global problem
❑ Factors responsible
❑ Part II
❑ Anti-Counterfeiting solutions
❑ Global examples of Collaborative Anti-Counterfeiting solutions
❑ Conclusion and recommendations

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About ASPA
❑ ASPA (Authentication Solution Providers’ Association) is a non-profit
organisation formed in 1998.
❑ AIM is to educate brand owners / authorities towards importance of
authentication solutions in order to fight the problem of counterfeiting.
❑ More than 55+ member companies across the globe providing diversified
anti-counterfeiting have join hands with us (including physical and digital
authentication solutions providers).
❑ Its member companies are protecting more than 15,000 brands across
globe.
❑ Works very closely with industry association such as International
Hologram Manufacturers Association, UK, Counterfeit Intelligence Bureau,
UK, FICCI CASCADE, Indian Beverage Association and others.

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Counterfeiting – A Global problem

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Factors Responsible
Counterfeiting Increase because of
various factors, however, the two key
factors would like to highlight;
Awareness Lack of technological tools
which can empower

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Awareness – Medium to connect with farmers
Government
schemes for
farmers
Kissan Call Centre
Mobile APP
Industry
communication
with farmers
campaign Fertilizer
dealer / distributor
Disconnect in communication with farmers (collective)
Advertisements (Jago
Grahak Jago)
Mobile App
Awareness Video by
Association
14000 call
each day
Focus is more
on urban
areas

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Lack of technological tools to differentiate genuine products
Farmers Industry Government
How to differentiative genuine goods?
Source: https://steemit.com
Example: Pharma
Which is
genuine?
Stakeholders in crop protection industry

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Anti-counterfeiting Solutions / Technology
Security buying, important consideration;
❑ Use at-least one level of overt authentication
❑ Focus on ethical vendor which can provide multi layered security solution, have secure
manufacturing / services and adhering to best practices
❑ The solution should provide authentication element such as tampering resistance and can fulfill
integration process (security, manufacturing, compliance etc.)
❑ To select technology take help of published standards such as ISO 12931 and NASPO
Authentication
Physical
Authentication
Anti-
Counterfeiting
OVD’s/
Hologram
Security
Printing
Security Inks
& Coatings
Substrates
– Security
Papers
Chemical &
molecular
taggants
Anti-Tamper
Tamper
Evident Labels
/ Closures
Digital
Serialization
Track and
Trace
Mobile
Authentication
Blockchain / AI

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Mobile Authentication Solutions
Mobile
Authentication
and Tracking
FROM QR
CODE APP
BASED
APPLICATION
FROM SMS VIA
NORMAL MOBILE
HANDSET
FROM MISSED
CALL ALERT /
KISAN CALL
CENTRE

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Easy integration with current packaging
❑ The need of an hour is the secured packaging (integrate your current existing packaging with Anti-
counterfeiting solutions).
Bottles / Jars
/ Glass
Tubes
Plastic Pouch /
Mono carton
Label
Shrink
Sleeve
Wads
Cap
Direct
Printing
Label
Strip
Strip
Label
Laminate

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Example of Anti-Counterfeiting Solutions
Industry - Crop Protection
Bayer CapSeal
Beside a Hologram, the CapSeal contains a QR-code
Scanning the QR code with CapSeal App provides the user immediate feedback
regarding the authenticity of the code
The user can immediately get in contact with Bayer, via just one click in the App
The App is available in all languages
Moreover, an unbroken CapSeal indicates that the bottle is originally closed by Bayer
Source: Bayer Material Science
Product: High security holographic cap seal with digital authentication
Position: The right
use of authentication
solution

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Source: FMC Corporation / De La Rue
Product : Security Seal for Crop Protection
Example of Anti-Counterfeiting Solutions
Industry - Crop Protection

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Compliance: EU, FMD requires all pharmaceutical manufacturers to mark their
prescription medicine packaging with a serial number and an additional tamper
protection device.
Product: The innovative Covert-Hologram Seal is transparent, inconspicuous and thus
appears like a simple packaging seal. However, the first time the seal is opened, an
invisible effect becomes visible. A hologram emerges that shows various inscriptions
and design elements in different colors depending on the viewing angle. The
holographic effect is irreversible and the seal’s fully transparent original condition
cannot be restored. Thus, manufacturers, suppliers, and patients can tell at first glance
if the packaging has been previously opened or if the medicine is an originally
packaged product.
Product: Tamper Evident Seal with
irreversible holographic effect for
medicine
carton
Source: Schreiner
Example of Anti-Counterfeiting Solutions
Industry - Pharmaceutical

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Product: Use of special film / on spot registration feature for creating complex design.
Customised Effects of Lens/3D on Film for Mono Cartons.
The labels use a
combination of polygraphic
printing and holographic
images to enable the
implementation of new visual
effects for anti-counterfeit
protection. pharma carton
which includes features like
metallic effect non-printing,
platinum relief image, dome
lens effect, brush effect and
heart outline in CRI effect.
Source: International Hologram Manufacturers Association (IHMA) / Holostik
Example of Anti-Counterfeiting Solutions
Packaging Development

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The 2D holographic embossing is
an easily discernible security
feature
KeySecure in human-readable
format
Each label is provided with a unique,
encrypted number that can be entered
on a website to confirm the authenticity
of the product.
QR Code to be scan
with APP
Color-shifting security ink
The special composition of
the security ink results in a
color shift from pink to
green, depending on the
viewing angle.
Special Die Cut
Example of Anti-Counterfeiting Solutions
Industry - Retail

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Globally Integrated Industry Approach by Few Companies
Source: https://agriculture.basf.com / https://www.bayer.com / De La Rue
Steps BASF Bayer DuPONT
Raising awareness among farmers, retailers and
authorities as well as the broader public
YES YES YES
Relentlessly investigating and strongly responding to
cases of counterfeiting of BASF products
YES YES YES
Collaborating with global and national trade
associations to implement anti-counterfeiting
measures
Yes
CropLife/E
CPA
YES
CropLife /
ECPA
YES
Supporting governments globally to establish and
enforce anti-counterfeiting regulations, policies and
practices
YES YES
Implementing technical means to authenticate
products / Safeguarding supply chain
YES Cap Seal Izon

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Recommendations
.
Govt.
• More engagement with all
stakeholders
• Incentivize industry for
innovation &
implementation of
authentication solutions
• Create more awareness
Industry
• Works collectively with
Govt
• Use & Implement
authentication solutions /
technology
• Incentive / motivate
farmers in authentication
process
Counterfeiting is a problem that needs to be addressed quickly and decisively. Ideally, as a first move, more effective
partnerships should be built between the brand owners, authentication solution providers enforcement agencies and
consumers with focus on intelligence sharing, creating awareness and product identification training. Secondly, for any
authentication solutions please contact ASPA members / ASPA. We would be pleased to help.

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Thank You
For more information, please contact
Secretariat
Authentication Solution Providers’ Association
21-Ground Floor, Devika Tower 6,
Nehru Place, New Delhi 110019, India
Email: info@aspaglobalcom
Website: www.aspaglobal.com
Disclaimer: Presentations are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and
opinions expressed are those of the participants individually and, unless expressly stated to the contrary, are not the opinion or position of the
Authentication Solution Providers 'Association (ASPA). ASPA does not endorse or approve, and assumes no responsibility for, the content, accuracy or
completeness of the information presented. The data used here are from various published and electronically available primary and secondary sources.
Despite due diligence the source data may contain occasional errors. In such instances, ASPA would not be responsible for such errors.