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Journey maps: pitfalls and possibilities

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At UXPA2016, I took part in a panel on journey maps. I talked about the benefits of journey maps, and also some of their limitations.

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Journey maps: pitfalls and possibilities

  1. 1. Journey maps: Pitfalls and possibilities Caroline Jarrett @cjforms UXPA 2016
  2. 2. Journey maps can be useful https://designnotes.blog.gov.uk/2016/03/30/why-we-use-user-journey-maps-in-government/ 2
  3. 3. This journey map inspired these thoughts Image credit: Caroline Jarrett 3
  4. 4. A rich journey map may be hard to share https://designnote.blog.gov.uk/2016/03/30/why-we-use-user-journey-maps-in-government/ 4
  5. 5. A simplified journey map may be easier 5
  6. 6. Reality is likely to be much more complex 6
  7. 7. The map may be more like a jigsaw 7 TrainingEmployer Candidate Funding
  8. 8. Caroline Jarrett Twitter @cjforms http://www.slideshare.net/cjforms carolinej@effortmark.co.uk 8

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