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Presser et al 2004: pretesting 10 tips for a better UX survey

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Presser et al 2004: pretesting focuses on
a “broader concern for improving data quality
so that measurements meet
a survey’s objective”
Field testing
focuses on the
mechanics and
procedures
Cognitive
interviewing
focuses on
the
questions
Usability
testing
focuses on
interaction
http://www.slideshare.net/cjforms/introduction-to-usability-testing-for-survey-research

Published in: Design, Technology, Business

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