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When businesses invest in SEO marketing, it's important for them to understand that ranking at the top of the search results doesn't automatically guarantee success, growth and ROI.
One aspect that must never be overlooked when investing in SEO marketing is optimizing your website for conversions. No matter what your company's definition of "conversion" might be, this doesn't mean have the most attractive website in the world. It means make sure your website is easily navigated so that users can quickly access the information they need to make a decision.
Have strong website copy that is optimized for both the search engines and drives buying decisions. Make sure your website makes contacting you easy, and have strong calls to action on your conversion-oriented landing pages.
This presentation highlights ways for you to optimize your website for higher conversion rates that work alongside your SEO marketing initiatives to help you achieve both top rankings AND more conversions.