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The slides in this "Content Optimization & Getting Your Work Found on Google" PowerPoint was utilized during Atlanta SEO Consultant Chris J. Everett of Captivate Search Marketing on April 15, 2014 during a talk/presentation he gave to the Atlanta Chapter of the Society of Technical Communication.
During the presentation, Chris discussed fundamentals on What search engines are, the different types of search engines out there, how web search engines work, and why everyone in the business world so focused on Google.
Chris also discussed how to optimize web pages (and website content architecture) and PDF documents for optimal organic search value.
For more information on the presentation, as well as resources cited, visit his website at www.chrisjeverett.com/stcatlanta