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The digital narrative

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In this presentation, I explain how using storytelling to get your message to users. The presentation covers the importance of using empathy and personality to evoke actions across the various devices that access the web. It ends with a brief discussion on talking authentically with users rather than at users.

Published in: Design, Technology, Education
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The digital narrative

  1. 1. THE DIGITAL NARRATIVE
  2. 2. THE FUTURE
  3. 3. SERIOUSLY, THOUGH
  4. 4. THIS IS NOT THE WEB
  5. 5. NOT ANYMORE
  6. 6. THINK STORY, NOT WEBSITE
  7. 7. EMPATHY
  8. 8. RESEARCH SURVEYS EVALUATE TALK TO YOUR USERS ASK HARD QUESTIONS RE-EVALUATE TEST
  9. 9. PERSONALITY
  10. 10. CONVERSE
  11. 11. THANK YOU @CHRISDAS IE chrisdasie.com

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