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Abstract: We have entered an age of self-publishing. With it, come many challenges, success stories, assorted expenses, and enhancements to one’s digital identity. There is also much fun. This book project on online motivation and retention was nearly a three-year journey in terms of writing and over a decade in terms of planning. After deciding not to use a traditional publisher as he had done in the past, Curt Bonk faced many decisions. Will he need a collaborator? Who would serve as editor? What about the book cover and other illustrations? He also had to find an copyeditor, proofreader, and indexer. When done, he had to find new ways to market and share the book as well as individual chapters from it. What book publishing services should he use? Should he make individual chapters available for mobile devices? What about the Kindle? In this talk, he will discuss these decisions and the overall book project, “Adding Some TEC-VARIETY: 100+ Activities for Motivating and Retaining Learners Online.” During this presentation, he will provide a few examples from the book on how to enhance online motivation and retention. Also included will be straightforward advice on getting a copyeditor, indexer, proofreading, graphic artist, etc. More on this book project (including a free PDF of it) can be found at: http://tec-variety.com/.