Page 1 of 2 O‘ahu and Ko‘olau Loa Community Values SurveyThis memo outlines the key findings of the recently completed O‘ahu and Ko’olua LoaCommunity Values Survey of 832 O‘ahu residents, including 157 residents from theKo‘olau Loa District. Ward Research, located in Honolulu, Hawai‘i, completed all datacollection activities.Individual quality of life and the direction of one’s community are generally thought to bepositive. Residents of the Ko‘olau Loa region are, overall, more positive about theirpersonal quality of life (mean 7.6 on 10-point scale) than residents of the island overall(mean 7.1). Additionally, nearly two-thirds (63%) of Ko‘olau Loa district residentsindicate that things in their local community today are heading “right direction” ascompared with 56% of O‘ahu residents.Across O‘ahu, residents place high priority on addressing three important issues facingthe people who reside in the Ko‘olau Loa region: education, jobs, and price to purchasea home. Among Ko‘olau Loa residents, these issues are significantly more importantthan to the balance of residents of the island. The level of crowding in households andthe increasing number of homes in the area being sold to outsiders are also importantpriorities, particularly for the people of the Ko‘olau Loa region.By a margin of more than 2:1, two-thirds of O‘ahu residents believe that “a moderateamount of growth in the Ko‘olau Loa district is necessary for the communities in theregion to be vibrant and sustainable.” (O‘ahu 65%; Ko‘olau Loa 67%). Only one-quarterhold the opposing view that “it is best if there is no growth in the Ko‘olau Loa districtbecause it is the only way to preserve the rural feeling of the area. If the communitiesgrow at all, they will lose their small town feel.”Also by a margin of more than 2:1, two-thirds of O‘ahu residents hold the opinion that thesaying “Keep the Country, Country” means “ ‘no’ to any growth that attracts wealthy newhome buyers into the area or more tourists, but ‘yes’ to growth that improves the qualityof life for families that live here.” (O‘ahu 68%; Ko‘olau Loa 70%) Conversely, only one-in-four believe that “Keep the Country, Country” means “no growth or development of anykind.”Three-quarters (74%) of Ko‘olau Loa residents say they are aware of the Ko‘olau LoaSustainable Communities Plan (KSCP). Nearly half (49%) say that they or a familymember have participated in the planning or envisioning process for the region byattending meetings or speaking out on the issues they care.A majority of Ko‘olau Loa residents support each of the land use strategies Included inthe KSCP, notably those that preserve natural beauty and positively impact housing andjobs. [Each of the strategies is supported by at least 60% of respondents]. Additionally,nearly two-thirds of Ko‘olau Loa residents (63%) support building “new affordablecommunity housing” in Malaekahana, including 875 new housing units.Nearly two-thirds of (64%) Ko‘olau Loa residents support the proposed draft of theKSCP, with more than half of these (37%) saying they “strongly” support it. Three-in-tenoppose the plan, with opinions divided relatively evenly between those who “strongly”oppose and those who “somewhat” oppose.
O‘ahu and Ko’olau Loa Community Values Survey February 7, 2011 Heart+Mind Strategies Page 2 of 2 Approximately seven-in-ten residents (O‘ahu 69%; Ko‘olau Loa 72%) support building areplacement hotel in Laie on land already zoned for resort use. Support is particularlystrong in Ko‘olau Loa with 46% “strongly” supporting the hotel, as compared to 23% inthe balance of O‘ahu.Methodology: Survey results are based upon a mixed-mode (telephone and online)survey of 832 residents of O‘ahu, including 157 residents from the Ko‘olau Loa district(defined as Hauula, Kaaawa, Kahana, Kahuku, Kawela Bay, Laie, and Punaluu). Alldata are weighted to reflect appropriate regional, age and education distributions. Datawere collected December 8-17, 2010.