<ul><li>What Is CityWeekend.com.cn? </li></ul><ul><li>China’s Only English-language User-powered Entertainment and Lifestyle Guide , with the most extensive and most up-to-date database of venues and events. </li></ul><ul><li>An integrated multimedia marketing platform reaching the largest English-speaking audience with the best value advertising , and providing creative solutions based on your business value. </li></ul><ul><li>The best way to know what to do in Beijing , Shanghai , and Guangzhou (and more to come…) </li></ul>
Who We Are City Weekend is the number one English-media brand in China, owned by Ringier, a Swiss multinational media company with over 8000 employees in 10 countries and established in 1833 China’s Only English-language User-powered Entertainment and Lifestyle Guide City Weekend’s Web edition is the pulsating core of City Weekend free bi-weekly print magazine. It is the essential guide for English-speakers in China, and it has been used by millions of people over the last 10 years. The most well-known English media brand in China. China’s Number One English-language Entertainment Brand: Web, Print, and Mobile Counting on one mobile application ( CityFu.com ), one real estate and interior design supplement ( Home&Office ), one supplement focusing on expat families’ needs ( Parents&Kids ), and an Electronic Direct Marketing ( EDM ) system reaching our entire userbase, City Weekend is the fulcrum of a branded, convergent, and multifunctional marketing platform.
What We Do Engage and enrich the lives of the English-speaking community in China by providing the most relevant and practical city living and entertainment information Provide An Interactive Web 2.0 On-Line Community Readers generate listings, classifieds, comments, reviews, and submit event. Our community is our strength. All English-speakers living in China are welcome to join and contribute. Offer the Most Extensive and Up-to-date Database of Venues and Events Searchable by all visitors, accessible 24/7. Our database is updated by our users and editors , so you will always find the most up-dated information on where to go and what to do. Publish Quality Editorial Content: Informative, Useful, Targeted Our editorial team of experts and writers constantly keeps the Website updated with carefully selected, on-target news and updates. From fashion to live-music, from dining to art.
The Word on The Street <ul><li>City Weekend is the go-to source for the best, latest and most reliable information on life in Shanghai. Our school is honored by the coverage it regularly receives in its pages and is happy to support CW as an important resource for our community. </li></ul><ul><li>Fred Rogers, Director Shanghai American School </li></ul><ul><li>Everyone at City Weekend magazine is incredibly friendly and professional to work with. They are fully dedicated to both their readers and their clients, which is demonstrated by the magazine’s ongoing success. </li></ul><ul><li>Angelina Yue, Marketing Manager JW Marriot Hotel Shanghai </li></ul>
The Word on The Street <ul><li>The reach of City Weekend is amazing and we have launched a few successful media campaigns with the magazine, all thanks to the service-oriented staff who are always willing to support us to meet our media objectives. We look forward to more good years of partnership with City Weekend. </li></ul><ul><li>Cher Lim, Marketing Director Simply the Group </li></ul><ul><li>I am convinced that without the professional support and advice we received from City Weekend we would not have succeeded as a business. No other magazine reaches into the hearts and minds of expat readers as CW – and in such a way as to be thoughtful, entertaining, and informative. Over the past 5 years, they have been great partners to work with and I am forever grateful for their presence in China. </li></ul><ul><li>Mike Murphy, CEO The IQair Store </li></ul>
Meet Our Readers Well-established, highly educated expatriates and long-term visitors with a dynamic lifestyle, above-average disposable income, and Chinese nationals with similar characteristics * Up-scale, Successful and Classy Readership 53% of our readers are professionals and middle to top level managers, and they all share a passion for the good side of life in Beijing and Shanghai. They read City Weekend magazine in their serviced apartment lobby and then get on-line to check out the latest happenings. Fans of Fine Dining , Nightlife , Fashion , Health and Beauty Products , Travelling City Weekend is where our readers know they can find the information they need to navigate China’s busiest cities and everything they have to offer. * Source: Surveys and focus groups commissioned by Ringier. Reports available upon request.
<ul><li>The New CityWeekend.com.cn </li></ul><ul><li>An easy-to-use, user-powered, content-rich gateway to relevant information for the English-language community in China. </li></ul><ul><li>The focal point of an extended social media ecosystem and community . </li></ul><ul><li>Offers an improved version of our extensive database of listings for easier information retrieval and indexing . </li></ul>
Relevant, Connecting, Engaging City Weekend provides great value for our readers: it inspires their city life. Always salient, always on-target, and open to users’ comments and opinions New Layout Features and Simplified Access to Information Improved navigational flow and usability; Dynamic calendars: never miss an event; Filters for immediate information retrieval; Cool and sophisticated look; No-frills design. New Interactive and Customisable User Functions Interactive Personal Mini-pages; User-to-user messaging and social network building; Groups creation and interaction; Personal, user-driven internal bookmarking system; Customisable content-delivery system through RSS; Easy social content sharing. Improved User Profiling A new opt-in and registration system enables users to receive narrow-cast messages.
Multi-Channel and User-Powered The new Website offers all the thematic sections that have contributed to City Weekend’s magazine success. The city is at your fingertips New Layout Features and Simplified Access to Information Improved navigational flow and usability; Dynamic calendars: never miss an event; Dynamic calendars and filters for immediate information retrieval; IAB-compliant ad slots; Cutting edge SEO; Cool and sophisticated look. New Interactive and Customisable User Functions Interactive Personal Mini-pages; User-to-user messaging and social network building; Groups creation and interaction; Personal, user-driven internal bookmarking system; Customisable content-delivery system through RSS; RSVP functions for events.
Intuitive and Rich City Weekend’s unparalleled wealth of contents is very search-engine friendly. And with the integrated CW Shortcut search function, there is no way to get lost in the sea of information! Directory Your compass to get around your city: all the best venues in town! From classy restaurants to beauty farms and top-notch cocktail bars, and services of all kinds, Directory has it all. Events The section to keep track of: constantly updated, easy to navigate, rich in variety and quality. Classifieds Want to sell something? Have a career change? Or are you looking for a house? Win Stuff & Deals Our well-known sections with contests, rich prizes and special deals of all sorts.
Better, Greater Reach With partners such as QQ-Tencent, CareerEngine, and Conduit , plus a presence on the best social media channels, City Weekend can now reach even more readers QQ-Tencent Partnership The most successful Chinese Internet company chose City Weekend as a content provider for its portal in English ( www.imqq.com ) and the International version of its famous instant-messenger client, QQ. City Weekend tabbed content is displayed on every client. Social Media Presence – Reaching the Influencers We are now actively present on the best social-media. New Exciting On-line Partnerships With CareerEngine, one of China’s best e-recruitment services, and Conduit, which provides our City Weekend Browser Toolbar – essential to automatically receive the latest updates.
Optimised for Search Engines Local knowledge, international expertise This is how we have the highest search visits on the market* City Weekend Ranks High on All Major Search Engines Ringier resources and expertise enable City Weekend to be always among the top search engines SERPs: Google, Baidu, Yahoo. Want to try? Then try to perform a search on Google about dining in Shanghai , and see where the first organic result leads to. Our Search Optimisation is Just Going to Get Better As part of the new Website launch, City Weekend will invest more resources to drive our performance even higher. Just wait and see – and if you use a search engine like almost 50% of our visitors, you will surely notice us. * Alexa.com metrics are based on a sample.
<ul><li>City Weekend Can Improve Your Business </li></ul><ul><li>Targeting a unique audience for your products and services, using rich-media and interactive solutions. </li></ul><ul><li>Engaging the community through tailor-made campaigns on our channels and EDM services. </li></ul><ul><li>Achieve maximum ROI by leveraging our channels reach, exclusive audience, and the value of our well-known and trusted brand. </li></ul>
Our Metrics You will think our performance* is above our competitors And you are much probably right <ul><li>Absolute Unique Visitors Over 150,000 / Week </li></ul><ul><li>Pageviews Over 2,200,000 / Month </li></ul><ul><li>Visits 26,443.75 Visits / Day </li></ul><ul><li>Average Time on site 2’34” (direct traffic) 4’11” (search organic traffic) </li></ul><ul><li>Traffic Sources </li></ul><ul><li>45.97% Direct Traffic 8.63% Referring Sites 45.38% Search Engines </li></ul><ul><li>Userbase and Database </li></ul><ul><li>16,595 Listings 85,330 Registered Users 23,157 Newsletter Recipients </li></ul>Best Reach + Best Target = Best Advertising ROI * Source: Google Analytics
Our Market Some say we are market leaders* That is right: nobody can be like us * Alexa.com metrics are based on a sample and not on actual real traffic level measured with more accurate means. However our comparative in-house market research confirms that we are market leaders in China.
Our Market Some say we are market leaders* That is right: nobody can be like us * Alexa.com metrics are based on a sample and not on actual real traffic level measured with more accurate means. However our comparative in-house market research confirms that we are market leaders in China. <ul><li>10 Years in China Our company also publishes magazines in Mandarin. Unmatched local knowledge </li></ul><ul><li>From Web to Print Our Website empowers our print publications, which have the largest circulation on the market </li></ul><ul><li>International Expertise City Weekend is part of the Ringier family, one of the oldest media groups in the world </li></ul><ul><li>High Quality Content Our Writers and Editors are real experts of their field, with an extensive knowledge of China </li></ul>
User Demographics A quality audience for a quality on-line publication * Is your business ready for it? <ul><li>On-line User Profile </li></ul><ul><li>12% On-line Influencers 79% Finds CW ads useful </li></ul><ul><li>On-line User Details 60% Northern American 25% European or Japanese 15% Chinese (Greater China) </li></ul><ul><li>Consumer Intentions (future) </li></ul><ul><li>97% Travelling 76% Beauty / SPA / Wellness 58% Medical Services </li></ul><ul><li>47% Education 38% Real Estate / Investment 32% Sports and Hobbies </li></ul><ul><li>28% Start a New Business </li></ul>Age Distribution * Source: Google Analytics, Surveys and focus groups commissioned by Ringier. Reports available upon request. <ul><li>On-line User Preferences </li></ul><ul><li>Dining – Shopping – Personal Wellness Nightlife – Art and Shows </li></ul>
Marketing Offering Creativity and City Weekend are the tastiest ingredients for your campaign <ul><li>Friendly, Sustainable Navigation Flow and Content / Advertisement Balance Reach our audience with top-performing fixed or rotating banners. Planned for maximum ROI </li></ul><ul><li>Segmented Userbase Dazzle the right target with a mail blast: we can tell you whom suits you best </li></ul><ul><li>Ringier New Media Department A team of experts at your service for creative, interactive, customised ads </li></ul><ul><li>Sector-specific Our Website structure ensures you always reach your target </li></ul>
<ul><li>Who Are You? Discover How You Can Use City Weekend </li></ul><ul><li>A F&B Entrepreneur? </li></ul><ul><li>An Events Promoter ? </li></ul><ul><li>A Service Provider? </li></ul><ul><li>A New User? </li></ul>
You Are a F&B Entrepreneur Our Homepage and our Directory channels are your best choice to attract new customers and create buzz! <ul><li>Build Brand Awareness We re-allocated our banners to provide you the best ROI </li></ul><ul><li>Offer Deals and Promotions Attract the right audience by being present on the right channels (i.e. Dining, Deals, Win Stuff) </li></ul><ul><li>Contest and Mini-Sites Offer special prizes (e.g. “Create a Dish” or “What is Your Favourite Pizza?”) </li></ul><ul><li>Sponsored Results Get ahead your competition in our popular Search Results </li></ul>
You Are an Events Promoter Events channel and its sub-categories – your turf. And if you want extra firepower, secure the Homepage calendar banner! <ul><li>Promote your events Banners in the Events section yields great value. High PV and Frequency </li></ul><ul><li>Dynamic Calendar On the Homepage. Top visibility and relevance </li></ul><ul><li>Weekly Newsletter It is sent right before the weekend lands. Perfect timing for parties! </li></ul><ul><li>CW Groups Reach out to your niche! </li></ul><ul><li>RSVP function See how many people will attend the event you posted </li></ul>
You Are a Service Provider Each channel provides high-value visibility and conversion potential. Ask our Sales Department – together you will find (or create!) the best solution for your needs <ul><li>Classifieds Section It is one of our most popular sections, visited by action-oriented Internet users looking for services and products </li></ul><ul><li>City Weekend Stream A slideshow displaying rich rotating ads in the Classifieds section, above the fold </li></ul><ul><li>Become a Commercial User The best way to build brand awareness and take your business to the next level. Contact our Sales for details! </li></ul><ul><li>Our EDM service uses Lyris Listmanager, providing you total control over your KPI </li></ul>
You Are a New User Welcome on board. City Weekend gives you the chance to get the best out of your free time. Live your city to the fullest with us! <ul><li>Share your experiences Write reviews and recommendations for others to use </li></ul><ul><li>Build your network Through your personal profile you can find friends, join groups, exchange messages, and manage your RSS-feeds </li></ul><ul><li>Try it out! The best way to get acquainted with the new interface and all its new features is to register, log-in, and enjoy! </li></ul><ul><li>www.cityweekend.com.cn </li></ul>
Discover our Marketing Solutions Banners - IAD Compliant Globally Serving an average of 165000* Ads / Day Average 1.00% CTR on above-the-fold banners Average 0.40% CTR on the entire site Metrics, KPI tracking and conversion reporting Search Results on City Weekend High number of impressions on all CW SERPs Lowest CPM, high value Contests, Mini-sites, Smart Ads / Interactive Promotion Design and Execution by New Media Department EDM System – Design and Execution Based on Lyris Technology – Total tracking capabilities New profiling system allows thorough profiling and the execution of narrow-cast promotional campaigns Weekly Newsletters: City Weekend + Parents & Kids Monthly National Potential Reach: 92628 recipients CityFu.com Mobile Banners on main landing page Listings on CW get automatically on our mobile platform QQ-Tencent International - CW Splash Screen Appears on every QQ-International client at log-on Beijing / Shanghai versions available Social Networking Functions Create, manage, and use Groups to reach our community Customised, creative, effective solutions. Provided with a smile
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