R EPORT      TOE VA N S T O N C I T Y C O U N C I L           March 18, 2013
Purpose of evanstARTs    Create a community        engagement   process to generate afor the Evanston community
Key QuestionsWhat do residents want from the arts and how do they view participation in the arts in Evanston today?What ar...
The Public            Engagement ProcessOver 750 peopleresponded through : public listening sessions focus groups stake...
Where Respondents LiveRepresentation from every Ward in Evanston.       In what Ward do you currently live?         1st   ...
WHAT WE LEARNED“The arts are already an important component of Evanston’seconomy… The pieces need to be organized and addr...
Evanston has many strengths                 in the artsEvanston is home to:                      Evanston has a tradition ...
Evanston’s Arts Contribute to      the City’s EconomyA sample of only 47 of Evanstons 85 arts  nonprofits in Evanston indi...
Despite Economic ContributionsEvanston Arts organizations are struggling to maintain operations:• More than 14 of 85 have ...
0.0%                    10.0%                    20.0%                    30.0%                    40.0%                  ...
Evanston’s Art Needs• Facilities            • Zoning and Permitting                        • Arts Education and Arts• Fund...
FacilitiesDowntown Cultural District        Space in Neighborhoods Fervent calls for an             Artist housing and  ...
Funding• Budgets are small      • Larger than average• Local donor funding      % of artists– many  limited, lack         ...
Vision into Action: A Roadmap for Progress“…IT’S TIME TO END THE TALK AND TAKE ACTION.”
“Get the right people, right positions and structure to advance the arts.”    Inspired      CENTRAL   Leadership       PLA...
A V I S I O N F O R E VA N S TO N A RT SEvanston is invested in fostering a dynamic,     accessible and culturally-rich ar...
Visual Arts                             Volunteers                                               Theater        Patrons an...
Priority # 1: City ActionCreate a NEW cabinet level position to focus on arts  sector and economic development Community ...
Priority # 2: Community ActionWork in partnership with community organizations and stakeholders to drive research, plannin...
Priority # 3: Joint ActionCreate a comprehensive plan for cultural  development that is aligned with and integrated  into ...
Top-Line Recommendations1. Explore Creative Use of Space2. Accelerate Efforts to Identify and Grow Financial Resources & S...
Indicators of Progress• Move forward with capital planning• Review existing permitting, parking and zoning  policies• Upda...
Immediate Next StepsAdopt the vision and incorporate into the City’s central  planAllocate funding to support next phase d...
Residents Advocate for         Action“The most important ingredient is a conviction, passed on from generation to generati...
evanstARTs Report to Evanston City Council
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evanstARTs Report to Evanston City Council

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evanstARTs Report to Evanston City Council

  1. 1. R EPORT TOE VA N S T O N C I T Y C O U N C I L March 18, 2013
  2. 2. Purpose of evanstARTs Create a community engagement process to generate afor the Evanston community
  3. 3. Key QuestionsWhat do residents want from the arts and how do they view participation in the arts in Evanston today?What are Evanston’s aspirations for making the arts more vibrant, accessible, and integral to the experiences of residents, visitors, and people of the region?What can the arts contribute to Evanston’s future?
  4. 4. The Public Engagement ProcessOver 750 peopleresponded through : public listening sessions focus groups stakeholder interviews online survey
  5. 5. Where Respondents LiveRepresentation from every Ward in Evanston. In what Ward do you currently live? 1st 2nd 1ST 6.5% Don’t Know 2ND 3rd 16.1% 6.1% 4th 5th 9TH 3RD 10.8% 15.7% 6th 7th 8TH 6.3% 8th 4TH 10.5% 7TH 9th 11.4% 5TH Dont know 6TH 4.3% 12.3%
  6. 6. WHAT WE LEARNED“The arts are already an important component of Evanston’seconomy… The pieces need to be organized and addressed, andpromoted comprehensively to benefit the entire city.”
  7. 7. Evanston has many strengths in the artsEvanston is home to: Evanston has a tradition of nurturing arts development:– More than 85 arts/cultural – Evanston parents and schools haveorganizations supported YEA for more than 25 years– 10 times more artists and residents – Selected by Arts Alliance Illinois as 1 ofemployed in arts-related work than the 4 cities statewide to implement Arts atnational average the Core in elementary schools– A sizeable visual arts community andnoteworthy array of theatres: – Rich craft traditions inNEXT, Piven, Mudlark, Piccolo, Fleetwood jewelry, quilts, ceramics thrive in home- Jourdain studios and garages, Praise dance ensembles, gospel choirs, ethnic dance troupes and other informal arts ensembles– Museums: Block at NU, Evanston ArtCenter, Evanston History Center, MitchellMuseum – An incubator for small dance companies along the Dempster/Dodge commercial corridor, fostered by the– Rich in musical genres: Evanston Dance Centerclassical, choral, contemporary, jazz andpop musicians, ;vanston Symphony andLight Opera Works– Training organizations flourish
  8. 8. Evanston’s Arts Contribute to the City’s EconomyA sample of only 47 of Evanstons 85 arts nonprofits in Evanston indicates the arts:• Contribute nearly $20 million in household income to residents• Support 683 FTE jobs• Deliver $2.64 million in state and local government revenue
  9. 9. Despite Economic ContributionsEvanston Arts organizations are struggling to maintain operations:• More than 14 of 85 have budgets under $100,000• Many artists and arts leaders work unpaid• Funds to build capacity in key areas, such as development, promotion and marketing, are very limited
  10. 10. 0.0% 10.0% 20.0% 30.0% 40.0% 60.0% 50.0% Facilities(please specifiy) 55.4% Funding support/Grant… 44.6% Promotion and Marketing 49.2% Networking opportunities Connections with business… 38.0% 35.5% Connections with other…Advocacy at the City level 45.5% 47.5%Advocacy at the State level 33.5% Patron Development 38.4% Fundraising assistance 24.0% Evanston Arts Also Have Many Needs
  11. 11. Evanston’s Art Needs• Facilities • Zoning and Permitting • Arts Education and Arts• Funding Training• Collaboration with • Artist Housing Business • Technical Support and capacity building• Branding, marketing assistance to artists & and promotion arts groups
  12. 12. FacilitiesDowntown Cultural District Space in Neighborhoods Fervent calls for an  Artist housing and attractive, flexible cultural studios facility in central downtown  Resources for training, classes, producti 93% of survey on respondents would support through  Neighborhood venues to attendance draw audiences to outlying business districts Anchor for other arts orgs, tourism, related commercial activity
  13. 13. Funding• Budgets are small • Larger than average• Local donor funding % of artists– many limited, lack working unpaid cultivation • Lower than average• ECF gives vital % of city funding— capacity- building erosion of already support, unable to minimal budgets fund full volume of • Greater financial requests stability essential to• Evanston has limited growth foundation/corporate
  14. 14. Vision into Action: A Roadmap for Progress“…IT’S TIME TO END THE TALK AND TAKE ACTION.”
  15. 15. “Get the right people, right positions and structure to advance the arts.” Inspired CENTRAL Leadership PLAN Public Private Coherent Arts Education Partnership, & Linked to Brand, activel Opportunities Matched by y promoted for all ages Coordinated CITY PLAN Resources Infrastructure
  16. 16. A V I S I O N F O R E VA N S TO N A RT SEvanston is invested in fostering a dynamic, accessible and culturally-rich arts community. Creativity flourishes in awelcoming, collaborative environment thatencourages lifelong participation in the arts by residents and visitors alike
  17. 17. Visual Arts Volunteers Theater Patrons and Business DonorsDance The Arts Ecosystem Media Arts Music Funders State and District Local 65/ETHS government Notthwestern Civil Socity University
  18. 18. Priority # 1: City ActionCreate a NEW cabinet level position to focus on arts sector and economic development Community sentiment favors City in supportive role, helping to convene community leaders and stakeholders, and collaborating with them in forging civic leadership that advances next phases of planning and development Role calls for a skilled, knowledgeable and charismatic leader, capable of galvanizing public and private sectors into an effective coalition to advance arts development Position must build relationships and internal alignment to effectively coordinate pro-arts efforts with other City departments
  19. 19. Priority # 2: Community ActionWork in partnership with community organizations and stakeholders to drive research, planning and implementation of the cultural vision In consultation with arts, business and civic leaders, appoint a committee of high-level public/private representatives to drive the next phase of research and planning Seek initial funding from multiple sources to create first 2-3 years of budgets for planning and new initiatives Ensure appropriate levels of services and facilities to support arts development, in consultation with the new City position Spearhead planning, ecosystem development, advancing new arts economic initiatives with City
  20. 20. Priority # 3: Joint ActionCreate a comprehensive plan for cultural development that is aligned with and integrated into Evanston’s goals Conduct more extensive research on national models of civic arts management, arts district structures and related funding mechanisms for the scale and size of Evanston, a precursor to planning Conduct a gap analysis on regional arts activity to identify a potential niche or unique services Evanston can provide Determine first steps to connect arts ecosystem to the new comprehensive plan and its implementation
  21. 21. Top-Line Recommendations1. Explore Creative Use of Space2. Accelerate Efforts to Identify and Grow Financial Resources & Support3. Build a Coherent Identity as an Arts City4. Nurture Artists’ Practice5. Strengthen Partnership with a Key Collaborator: Northwestern University6. Reposition Arts as Integral to K-12 Education7. Establish a Seamless Arc of Arts Experiences Over a Lifetime* Note: Specific initiatives linked to each recommendation are detailed in the fullreport.
  22. 22. Indicators of Progress• Move forward with capital planning• Review existing permitting, parking and zoning policies• Update data on cultural assets – map the locations of arts organizations and performance/exhibition sites. – conduct a voluntary artist ―census‖ to create a more reliable data base and profile of working artists• Establish a centralized ―awareness generator‖ for
  23. 23. Immediate Next StepsAdopt the vision and incorporate into the City’s central planAllocate funding to support next phase development including: – Convening of follow-up meetings of leaders of the five arts initiatives: Cultural Facility-- Noyes, Art Center, Evanston Arts Education Coalition and evanstARTs-- to find alignment on top priorities for a unified planning process, and – Appointment of public/private committee (new or existing group) to move research, planning and action on recommendations forward – Research on funding mechanisms and models for cultural management infrastructure, cultural district
  24. 24. Residents Advocate for Action“The most important ingredient is a conviction, passed on from generation to generation and seriously encouraged by school and public example, that thearts are as important as more easily quantifiable aspects of life.”

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