Social Media for Evanston Webinar

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Social Media for Evanston Webinar

  1. 1. EvanstonEdge Social Media Webinar May 1, 2014
  2. 2. Webinar Overview • Greetings from the Evanston Chamber of Commerce • Presentation of City of Evanston Promotional Tools • Social Media Tips & Best Practices
  3. 3. EvanstonEdge.com • Main website for the Economic Development Division • Blog covers local businesses & events • Get your business featured! • www.evanstonedge.com/ get-featured/
  4. 4. Facebook • Average Likes Per Post YTD 417 • https://www.facebook.com/ EvanstonEconomicDevelop ment
  5. 5. Twitter • Followers 412 • Following 414 • https://twitter.com/Evanston Edge
  6. 6. Pinterest • Followers: 135 • Following: 57 • Pins: 130+ • http://www.pinterest.com/ci tyofevanston/economic- development/
  7. 7. Instagram • Followers 309 • Following: 100 • Post: 156 • http://instagram.com/city ofevanston
  8. 8. Business Promotion Program • Provides small business owners with 1 year free o Custom Domain Name o Web Hosting o Educational Resources • http://www.gybo.com/illinois/
  9. 9. Business Promotion Program • Business Recognition Program • Celebrates Business Anniversaries • Free Business Promotion! • https://cityofevanston.wufo o.com/forms/happy- birthday-evanston-business/
  10. 10. Multichannel Challenge
  11. 11. Blogging (Tumblr, Wordpress)
  12. 12. Email (GetResponse, Constant Contact, MailChimp, AWeber)
  13. 13. SMS/Texting (Tatango, ZipWhip)
  14. 14. Website (Wordpress, Squarespace)
  15. 15. Mobile Website (DudaMobile, Mobify, goMobi)
  16. 16. Tint (RebelMouse) ArtsBuzz
  17. 17. Storify (scoop.it) Tweet-Alongs, Ward Meetings, Community Events
  18. 18. Facebook Groups facebook.com/addgroup
  19. 19. Facebook
  20. 20. Boosting Posts
  21. 21. LinkedIn
  22. 22. Twitter Analytics
  23. 23. Best Times to Post
  24. 24. • Ideal Tweet length is about 100 characters (about 20 words) • Ideal Facebook post length is 80 characters or less (about 16 words) • Ideal length of a headline is six words (users typically read the first three and last three words of a headline) • Ideal length of a blog post is 1000-1600 words or about a seven minute read • Ideal length of an email subject line is 28-39 characters (5-8 words) • Ideal width of a paragraph is 40-55 characters (8-11 words) • Ideal length of a seminar is 18 minutes (think TED talks) Ideal Lengths
  25. 25. HootSuite
  26. 26. NextChapter Evanston @ Evanston Public Library http://www.nextchapterevanston.com
  27. 27. Doug Meffley NU Director Digital and Social Communications @VoiceofMeffley
  28. 28. Additional Resources blog.hootsuite.com blog.bufferapp.com academy.hubspot.com teamtreehouse.com lynda.com
  29. 29. EvanstonEdge Advanced Social Media Webinar May 29 at 1:00pm

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