Shifting the Gears of Local Governance: Mark Faul @citymark Introducing Cities to Web 2.0
 
City of Ottawa:  Quick Facts <ul><li>Population 1.1 million </li></ul><ul><li>Over 2000 sq miles </li></ul><ul><li>Almost ...
Municipal Gov’t:  Quick Facts The City employs 18,000 people. Over 100 different business lines, with 1000’s of different ...
The Big Question… What is Web 2.0?
 
 
Focus on  Social > What is Social Media? Social Interaction Communication Collaboration
Foundational Work <ul><li>E-Media team (dedicated resource) </li></ul>> What is Social Media? <ul><li>iGoogle for staff </...
Become the “Experts” > What is Social Media? Research
Become the “Experts” > What is Social Media? Engaging the social web
Become the “Experts” > What is Social Media? Piloting Internal
Generate Interest > What is Social Media?
Overcome Resistance to Change
 
Corporate Concerns <ul><li>Security Concerns </li></ul><ul><li>Accessibility Standards </li></ul><ul><li>Publishing Standa...
# 1 Obstacle > Overcome the Resistance to Change Getting people to change
Bottom-up: Guerrilla Change <ul><li>Seminars & fact sheets </li></ul><ul><li>Piloting (blog, wiki, microblog) </li></ul><u...
Top-Down: Management buy-in <ul><li>Mayor’s Task force report </li></ul><ul><li>Communications Director  </li></ul><ul><li...
Nurture Relationships Internal & External > Overcome the Resistance to Change
Build a Business Case
Framework see www.markfaul.ca > Build a Business Case 1. Rationale 2. Client-centric perspective 3. Risks 4. Business Inte...
Integrate with existing projects <ul><li>Intranet improvements </li></ul><ul><li>Communications tactics </li></ul>> Build ...
Seize Opportunities: Public Transit Strike <ul><li>Social media monitoring </li></ul><ul><li>Traffic map mashup </li></ul>...
 
 
 
Opportunity # 2 Preparing for another “crisis”
Top 5 Lessons <ul><li>Awareness building & champions </li></ul><ul><li>Piloting / Sandbox (bottom-up) </li></ul><ul><li>Ma...
Mark Faul Business Analyst, e-Media Division, Communication & Customer Service Branch City of Ottawa [email_address] (613)...
Appendix: Key Projects <ul><li>RSS on Ottawa.ca </li></ul><ul><li>iGoogle - RSS aggregation and media monitoring </li></ul...
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Muni Gov Con09 Cityof Ottawa

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Presentation from Mark Faul (@citymark) from the City of Ottawa, at the MuniGovCon09 conference in Second Life on April 10, 2009

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  • Muni Gov Con09 Cityof Ottawa

    1. 1. Shifting the Gears of Local Governance: Mark Faul @citymark Introducing Cities to Web 2.0
    2. 3. City of Ottawa: Quick Facts <ul><li>Population 1.1 million </li></ul><ul><li>Over 2000 sq miles </li></ul><ul><li>Almost 80% area rural </li></ul><ul><li>77% of adults in Ottawa use Internet* </li></ul>* the highest rate in Canada
    3. 4. Municipal Gov’t: Quick Facts The City employs 18,000 people. Over 100 different business lines, with 1000’s of different services.
    4. 5. The Big Question… What is Web 2.0?
    5. 8. Focus on Social > What is Social Media? Social Interaction Communication Collaboration
    6. 9. Foundational Work <ul><li>E-Media team (dedicated resource) </li></ul>> What is Social Media? <ul><li>iGoogle for staff </li></ul><ul><li>Ensuring web access </li></ul><ul><li>RSS for City info </li></ul>
    7. 10. Become the “Experts” > What is Social Media? Research
    8. 11. Become the “Experts” > What is Social Media? Engaging the social web
    9. 12. Become the “Experts” > What is Social Media? Piloting Internal
    10. 13. Generate Interest > What is Social Media?
    11. 14. Overcome Resistance to Change
    12. 16. Corporate Concerns <ul><li>Security Concerns </li></ul><ul><li>Accessibility Standards </li></ul><ul><li>Publishing Standards </li></ul>> Overcome the Resistance to Change <ul><li>Privacy </li></ul><ul><li>IT infrastructure </li></ul><ul><li>Resources </li></ul>
    13. 17. # 1 Obstacle > Overcome the Resistance to Change Getting people to change
    14. 18. Bottom-up: Guerrilla Change <ul><li>Seminars & fact sheets </li></ul><ul><li>Piloting (blog, wiki, microblog) </li></ul><ul><li>Sandbox agreement with IT </li></ul>> Overcome the Resistance to Change
    15. 19. Top-Down: Management buy-in <ul><li>Mayor’s Task force report </li></ul><ul><li>Communications Director </li></ul><ul><li>Upper management buy-in </li></ul>> Overcome the Resistance to Change
    16. 20. Nurture Relationships Internal & External > Overcome the Resistance to Change
    17. 21. Build a Business Case
    18. 22. Framework see www.markfaul.ca > Build a Business Case 1. Rationale 2. Client-centric perspective 3. Risks 4. Business Intelligence 5. Stakeholders 6. Investment 7. Process, Roles & Responsibilities
    19. 23. Integrate with existing projects <ul><li>Intranet improvements </li></ul><ul><li>Communications tactics </li></ul>> Build a Business Case
    20. 24. Seize Opportunities: Public Transit Strike <ul><li>Social media monitoring </li></ul><ul><li>Traffic map mashup </li></ul><ul><li>Twitter feed </li></ul><ul><li>YouTube </li></ul>> Build a Business Case
    21. 28. Opportunity # 2 Preparing for another “crisis”
    22. 29. Top 5 Lessons <ul><li>Awareness building & champions </li></ul><ul><li>Piloting / Sandbox (bottom-up) </li></ul><ul><li>Management buy-in (top-down) </li></ul><ul><li>Relationship Building </li></ul><ul><li>Business Case & Timing </li></ul>
    23. 30. Mark Faul Business Analyst, e-Media Division, Communication & Customer Service Branch City of Ottawa [email_address] (613) 580-2424 ex 12808 Blog: www.markfaul.ca Twitter: citymark
    24. 31. Appendix: Key Projects <ul><li>RSS on Ottawa.ca </li></ul><ul><li>iGoogle - RSS aggregation and media monitoring </li></ul><ul><li>Interactive Traffic Map </li></ul><ul><li>Internal Blog (e-Media) </li></ul><ul><li>Internal Wiki (GIS, e-Media) </li></ul><ul><li>Online Consultation pilot (Nanos Research) </li></ul><ul><li>LimeSurvey </li></ul><ul><li>Research and using social media tools (yammer, twitter, Animoto, blogs, wikis) </li></ul><ul><li>Web 2.0 seminars </li></ul><ul><li>Web 2.0 Fact Sheets </li></ul><ul><li>OC Transpo strike - YouTube; social media monitoring - Facebook, twitter, blogs, discussion spaces </li></ul><ul><li>Sandbox agreement with IT </li></ul><ul><li>Facebook Groups: Public Health; Doors Open Ottawa </li></ul><ul><li>Flickr: Doors Open Ottawa photo contest </li></ul>

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