SlideShare a Scribd company logo
1 of 43
Download to read offline
@clairegiordano
WHY
DEVELOPERS
NEED MARKETING,
NOW MORE THAN EVER
Claire Giordano
@clairegiordano @citusdata @microsoft
@clairegiordano
CONUNDRUMIn creating
this talk, I ran
into a
conundrum
@clairegiordano
@clairegiordano
If developers really
need marketing,
why disparage
marketing so
much?
@clairegiordano
@clairegiordano
It’s 2019 & we all support Diversity & Inclusion. Right?
@clairegiordano
@clairegiordano
EXCEPT
NOT FOR
MARKETING
@clairegiordano
@clairegiordano
Why doesn’t
inclusiveness apply
to marketers?
@clairegiordano
@clairegiordano
Why doesn’t
inclusiveness apply
to marketers?
Is it OK that it
doesn’t?
@clairegiordano
@clairegiordano
Developer > Engineering Manager
Product Manager > Product MarketerHi, I’m Claire—and I’m a
Principal PM Manager
at Microsoft, by way of the
recent Citus Data acquisition,
where I was VP of Marketing.
@clairegiordano @citusdata @microsoft
Sun Microsystems
Citus Data > Microsoft
Applied Math / Computer Science
@clairegiordano
@clairegiordano
I ran across this tweet from
Matt Asay before I submitted
my talk proposal to Gluecon,
and it reinforced the need to
have this conversation.
@clairegiordano
“ We live in an Internet age, which means we
live in an age mostly built by engineers-
ergo, we live in a very engineer-centric
world.
And what engineers love to tell us is that
marketing shouldn’t matter. Only the
product should matter. If you need
marketing, that’s only because you haven’t
designed the product well enough.
This is what we call “Window dressing
marketing”. Marketing as an appendage.
Marketing as an afterthought. Marketing
that doesn’t matter, in other words.
And that’s what most marketing is. And
most of it is quite rightly ignored.
I don’t know about you, but we can’t afford
to have marketing that’s ignored. Our
marketing has to matter. Our marketing has
to get people to care, or else we're out of
business.Source: Gapingvoid Creative Design Group
The day after I submitted my Gluecon talk proposal,
this Gapingvoid newsletter landed in my inbox.
Further reinforcing the need to talk about this.
@clairegiordano
In researching this talk, I discovered this 2018 Velocity NYC keynote by
Michael Bernstein. Turns out lots of us are having the same conversation!
@clairegiordano
@clairegiordano
People form “Tribes” around shared interests
@clairegiordano
If we’re not careful, tribes can also build walls
between groups // Who does that hurt?
@clairegiordano
Have you ever
sworn at the
complete & total
stupidity of the
driver next to
you?
@clairegiordano
@clairegiordano
@Clairegiordano
?
@clairegiordano
@clairegiordano
@Clairegiordano
1
1. Is there a bias against
marketing?
2. Are there lessons for
us in sailboat racing?
3. Why do we
(developers) really
need marketing?
@clairegiordano
@clairegiordano
DO DEVELOPERS
HATE MARKETING?
qYES
qNO
@clairegiordano
@clairegiordano
DO DEVELOPERS
HATE THESE THINGS?
qYES
qNO
blogs documentation
video how-to’s
t-shirts
stickers?
conferences
downloads
reddit
stackoverflow
google search@clairegiordano
@clairegiordano
MAYBE DEVELOPERS
HATE BADMARKETING?
qYES
qNO
@clairegiordano
@clairegiordano
Sign up for our newsletter and
we'll send you a great set of
content each month, no spam,
no marketing, just interesting
content.
“
qYES
qNO
@clairegiordano
Does the question above promulgate bias against marketing?
Does this question implicitly equate marketing with spam?
@clairegiordano
“BUT THEY’RE
NOT TECHNICAL”
@clairegiordano
There’s been a lot of conversation the last 6
months about “gatekeeping” and keeping
people (including marketing folks) from
having a seat at the table. Who gets hurt by
this? Do our users pay the price?
@clairegiordano
@clairegiordano
@clairegiordano
@clairegiordano
@clairegiordano
@clairegiordano
Have you ever
anonymized the work of
an individual by referring
to them as a group? E.g.
“I can’t believe what
marketing said…”
@clairegiordano
It’s a lot easier to build walls and to devalue the work of other
teams when you don’t think of the other teams as individuals
but rather as amorphous groups, like “marketing.”
@clairegiordano
@Clairegiordano
1. Is there a bias against
marketing?
2. Are there lessons for
us in sailboat racing?
3. Why do we
(developers) really
need marketing?
2
@clairegiordano
@clairegiordano
12-year-old-me says
thank you to
designers of this
beautiful
Sunfish.
Source: www.laserperformance.us @clairegiordano
@clairegiordano
I think we have something to learn
from these sailboat racers.
@clairegiordano
Skipper (or Helmsman, or Driver), and Bowman, and Main Trimmer, and Trimmer for Jib and Spinnaker:
all have an important role to play. The team communication & collaboration wins or loses the race. There
is no room in a winning boat for walls, divides, and disparagement.
@clairegiordano
@clairegiordano
@clairegiordano
When you race sailboats, every role matters
@clairegiordano
@Clairegiordano
1. Is there a bias against
marketing?
2. Are there lessons for
us in sailboat racing?
3. Why do we
(developers) really
need marketing?
3
@clairegiordano
@clairegiordano
If you build it, they will
NOTcome
@clairegiordano
Apologies to the movie Field of Dreams, but
build it, and they will NOT come. There is real
work to tell the story about how you can help
users—and to help users to discover your
offering.
@clairegiordano
“MARKETING IS
MORE IMPORTANT THAN CODE IN THE
ADOPTION OF SOFTWARE.”
—Michael Bernstein, Velocity NYC 2018
@clairegiordano
This is the bold claim made by Michael in his Velocity NYC keynote. Is it true? I do
love the quote. But based on the sailing example, marketing & product &
engineering & docs all need to be in the boat together.
@clairegiordano
People whose
preferred
programming
language is
English
bring you
the power
of persuasion
HT Dormain Drewitz, Monktoberfest 2018
@clairegiordano
@clairegiordano
A positive 1st
impression on
website colors your
users’ experience
that comes after…
@clairegiordano
@clairegiordano
Good product
marketers bring a
ton of empathy to
the table
Source: Gapingvoid Creative Design Group
@clairegiordano
@clairegiordano
@clairegiordano
Documentation is one of the BEST forms of marketing. Here is a screenshot from Heroku’s
Dev Center, known for their developer-friendly documentation.
@clairegiordano
Database constraints
in Postgres: The last
line of defense
Data has a certain gravity and inertia. Once it’s stored
it’s not likely to be actively moved or frequently
modified. At least not for your one source of truth.
Protecting that data and ensuring it’s both safely stored
but also correct is worth the time investment because of
the value it has.
Going further, your database schema and models are
going to change far less than your application code.
Because it changes less frequently the case
By Will Leinweber
➜ CITUSDATA.COM/BLOG
READ OUR
BLOGS?
@clairegiordano
Can I use math to persuade you
that it’s worth
welcoming marketing
into your boat?
@clairegiordano
@clairegiordano
1.01365 = 37.8
0.99365 = 0.03
Source: https://tomtunguz.com/1-01365-37-7/ @clairegiordano
Love this blog post from Tomasz Tunguz (Redpoint) about the impact of getting 1% better
every day (or declining by 1% every day.) What if you all embraced your need for marketing
every day over the next year?
@clairegiordano
Thank You
@clairegiordano
@citusdata @microsoft

More Related Content

Similar to Why developers need marketing now more than ever | GlueCon 2019 | Claire Giordano

The trap of averages. How to avoid it in software development estimates
The trap of averages. How to avoid it in software development estimatesThe trap of averages. How to avoid it in software development estimates
The trap of averages. How to avoid it in software development estimatesDaiany Palacios
 
Daiany Palacios - The trap of averages. How to avoid it in software developme...
Daiany Palacios - The trap of averages. How to avoid it in software developme...Daiany Palacios - The trap of averages. How to avoid it in software developme...
Daiany Palacios - The trap of averages. How to avoid it in software developme...Codemotion
 
The 5 Secrets of Mobilizing an Advocate Army
The 5 Secrets of Mobilizing an Advocate ArmyThe 5 Secrets of Mobilizing an Advocate Army
The 5 Secrets of Mobilizing an Advocate ArmyMarketo
 
Why you should stop trying to "hack" growth
Why you should stop trying to "hack" growthWhy you should stop trying to "hack" growth
Why you should stop trying to "hack" growthAmir Jirbandey
 
Softicator Pitch at Mini Seedcamp Berlin 09
Softicator Pitch at Mini Seedcamp Berlin 09Softicator Pitch at Mini Seedcamp Berlin 09
Softicator Pitch at Mini Seedcamp Berlin 09Mihai Gheza
 
Building a UX Brand
Building a UX BrandBuilding a UX Brand
Building a UX BrandBob Thomas
 
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...Dynamic Signal
 
Planning Strategy for 2015 - Heidi Bullock
Planning Strategy for 2015 - Heidi BullockPlanning Strategy for 2015 - Heidi Bullock
Planning Strategy for 2015 - Heidi BullockMarketo
 
Storytelling: Selling a brilliant idea like a rock star
Storytelling: Selling a brilliant idea like a rock starStorytelling: Selling a brilliant idea like a rock star
Storytelling: Selling a brilliant idea like a rock starRicardo Luiz
 
Crisis del Agua y sus recursos para los humanos.pptx
Crisis del Agua y sus recursos para los humanos.pptxCrisis del Agua y sus recursos para los humanos.pptx
Crisis del Agua y sus recursos para los humanos.pptxJulioDumancela1
 
Work Together Even When You're Not Together: Marketing Collaboration in the C...
Work Together Even When You're Not Together: Marketing Collaboration in the C...Work Together Even When You're Not Together: Marketing Collaboration in the C...
Work Together Even When You're Not Together: Marketing Collaboration in the C...Marketo
 
What Makes a Winning Solution
What Makes a Winning SolutionWhat Makes a Winning Solution
What Makes a Winning SolutionMarc C. Lange
 
The trap of averages - Techcamp Hamburg
The trap of averages - Techcamp HamburgThe trap of averages - Techcamp Hamburg
The trap of averages - Techcamp HamburgDaiany Palacios
 
Advertising is Dead. Long Live Advertising.
Advertising is Dead. Long Live Advertising.Advertising is Dead. Long Live Advertising.
Advertising is Dead. Long Live Advertising.Greg Stuart
 
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...Marketing Land
 
Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure P...
Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure P...Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure P...
Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure P...Startup Product Academy, LLC
 

Similar to Why developers need marketing now more than ever | GlueCon 2019 | Claire Giordano (20)

The trap of averages. How to avoid it in software development estimates
The trap of averages. How to avoid it in software development estimatesThe trap of averages. How to avoid it in software development estimates
The trap of averages. How to avoid it in software development estimates
 
Daiany Palacios - The trap of averages. How to avoid it in software developme...
Daiany Palacios - The trap of averages. How to avoid it in software developme...Daiany Palacios - The trap of averages. How to avoid it in software developme...
Daiany Palacios - The trap of averages. How to avoid it in software developme...
 
The 5 Secrets of Mobilizing an Advocate Army
The 5 Secrets of Mobilizing an Advocate ArmyThe 5 Secrets of Mobilizing an Advocate Army
The 5 Secrets of Mobilizing an Advocate Army
 
Jim Carlsen-Landy Presentation
Jim Carlsen-Landy PresentationJim Carlsen-Landy Presentation
Jim Carlsen-Landy Presentation
 
Why you should stop trying to "hack" growth
Why you should stop trying to "hack" growthWhy you should stop trying to "hack" growth
Why you should stop trying to "hack" growth
 
Marketing skills 2020
Marketing skills 2020Marketing skills 2020
Marketing skills 2020
 
Softicator Pitch at Mini Seedcamp Berlin 09
Softicator Pitch at Mini Seedcamp Berlin 09Softicator Pitch at Mini Seedcamp Berlin 09
Softicator Pitch at Mini Seedcamp Berlin 09
 
Building a UX Brand
Building a UX BrandBuilding a UX Brand
Building a UX Brand
 
Building a UX Brand
 Building a UX Brand Building a UX Brand
Building a UX Brand
 
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
 
Managing Director - Dave Rohrer, YAHOO
Managing Director - Dave Rohrer, YAHOOManaging Director - Dave Rohrer, YAHOO
Managing Director - Dave Rohrer, YAHOO
 
Planning Strategy for 2015 - Heidi Bullock
Planning Strategy for 2015 - Heidi BullockPlanning Strategy for 2015 - Heidi Bullock
Planning Strategy for 2015 - Heidi Bullock
 
Storytelling: Selling a brilliant idea like a rock star
Storytelling: Selling a brilliant idea like a rock starStorytelling: Selling a brilliant idea like a rock star
Storytelling: Selling a brilliant idea like a rock star
 
Crisis del Agua y sus recursos para los humanos.pptx
Crisis del Agua y sus recursos para los humanos.pptxCrisis del Agua y sus recursos para los humanos.pptx
Crisis del Agua y sus recursos para los humanos.pptx
 
Work Together Even When You're Not Together: Marketing Collaboration in the C...
Work Together Even When You're Not Together: Marketing Collaboration in the C...Work Together Even When You're Not Together: Marketing Collaboration in the C...
Work Together Even When You're Not Together: Marketing Collaboration in the C...
 
What Makes a Winning Solution
What Makes a Winning SolutionWhat Makes a Winning Solution
What Makes a Winning Solution
 
The trap of averages - Techcamp Hamburg
The trap of averages - Techcamp HamburgThe trap of averages - Techcamp Hamburg
The trap of averages - Techcamp Hamburg
 
Advertising is Dead. Long Live Advertising.
Advertising is Dead. Long Live Advertising.Advertising is Dead. Long Live Advertising.
Advertising is Dead. Long Live Advertising.
 
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...
 
Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure P...
Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure P...Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure P...
Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure P...
 

More from Citus Data

Architecting peta-byte-scale analytics by scaling out Postgres on Azure with ...
Architecting peta-byte-scale analytics by scaling out Postgres on Azure with ...Architecting peta-byte-scale analytics by scaling out Postgres on Azure with ...
Architecting peta-byte-scale analytics by scaling out Postgres on Azure with ...Citus Data
 
Data Modeling, Normalization, and De-Normalization | PostgresOpen 2019 | Dimi...
Data Modeling, Normalization, and De-Normalization | PostgresOpen 2019 | Dimi...Data Modeling, Normalization, and De-Normalization | PostgresOpen 2019 | Dimi...
Data Modeling, Normalization, and De-Normalization | PostgresOpen 2019 | Dimi...Citus Data
 
JSONB Tricks: Operators, Indexes, and When (Not) to Use It | PostgresOpen 201...
JSONB Tricks: Operators, Indexes, and When (Not) to Use It | PostgresOpen 201...JSONB Tricks: Operators, Indexes, and When (Not) to Use It | PostgresOpen 201...
JSONB Tricks: Operators, Indexes, and When (Not) to Use It | PostgresOpen 201...Citus Data
 
Tutorial: Implementing your first Postgres extension | PGConf EU 2019 | Burak...
Tutorial: Implementing your first Postgres extension | PGConf EU 2019 | Burak...Tutorial: Implementing your first Postgres extension | PGConf EU 2019 | Burak...
Tutorial: Implementing your first Postgres extension | PGConf EU 2019 | Burak...Citus Data
 
Whats wrong with postgres | PGConf EU 2019 | Craig Kerstiens
Whats wrong with postgres | PGConf EU 2019 | Craig KerstiensWhats wrong with postgres | PGConf EU 2019 | Craig Kerstiens
Whats wrong with postgres | PGConf EU 2019 | Craig KerstiensCitus Data
 
When it all goes wrong | PGConf EU 2019 | Will Leinweber
When it all goes wrong | PGConf EU 2019 | Will LeinweberWhen it all goes wrong | PGConf EU 2019 | Will Leinweber
When it all goes wrong | PGConf EU 2019 | Will LeinweberCitus Data
 
Amazing SQL your ORM can (or can't) do | PGConf EU 2019 | Louise Grandjonc
Amazing SQL your ORM can (or can't) do | PGConf EU 2019 | Louise GrandjoncAmazing SQL your ORM can (or can't) do | PGConf EU 2019 | Louise Grandjonc
Amazing SQL your ORM can (or can't) do | PGConf EU 2019 | Louise GrandjoncCitus Data
 
What Microsoft is doing with Postgres & the Citus Data acquisition | PGConf E...
What Microsoft is doing with Postgres & the Citus Data acquisition | PGConf E...What Microsoft is doing with Postgres & the Citus Data acquisition | PGConf E...
What Microsoft is doing with Postgres & the Citus Data acquisition | PGConf E...Citus Data
 
Deep Postgres Extensions in Rust | PGCon 2019 | Jeff Davis
Deep Postgres Extensions in Rust | PGCon 2019 | Jeff DavisDeep Postgres Extensions in Rust | PGCon 2019 | Jeff Davis
Deep Postgres Extensions in Rust | PGCon 2019 | Jeff DavisCitus Data
 
Why Postgres Why This Database Why Now | SF Bay Area Postgres Meetup | Claire...
Why Postgres Why This Database Why Now | SF Bay Area Postgres Meetup | Claire...Why Postgres Why This Database Why Now | SF Bay Area Postgres Meetup | Claire...
Why Postgres Why This Database Why Now | SF Bay Area Postgres Meetup | Claire...Citus Data
 
A story on Postgres index types | PostgresLondon 2019 | Louise Grandjonc
A story on Postgres index types | PostgresLondon 2019 | Louise GrandjoncA story on Postgres index types | PostgresLondon 2019 | Louise Grandjonc
A story on Postgres index types | PostgresLondon 2019 | Louise GrandjoncCitus Data
 
The Art of PostgreSQL | PostgreSQL Ukraine | Dimitri Fontaine
The Art of PostgreSQL | PostgreSQL Ukraine | Dimitri FontaineThe Art of PostgreSQL | PostgreSQL Ukraine | Dimitri Fontaine
The Art of PostgreSQL | PostgreSQL Ukraine | Dimitri FontaineCitus Data
 
Optimizing your app by understanding your Postgres | RailsConf 2019 | Samay S...
Optimizing your app by understanding your Postgres | RailsConf 2019 | Samay S...Optimizing your app by understanding your Postgres | RailsConf 2019 | Samay S...
Optimizing your app by understanding your Postgres | RailsConf 2019 | Samay S...Citus Data
 
When it all goes wrong (with Postgres) | RailsConf 2019 | Will Leinweber
When it all goes wrong (with Postgres) | RailsConf 2019 | Will LeinweberWhen it all goes wrong (with Postgres) | RailsConf 2019 | Will Leinweber
When it all goes wrong (with Postgres) | RailsConf 2019 | Will LeinweberCitus Data
 
The Art of PostgreSQL | PostgreSQL Ukraine Meetup | Dimitri Fontaine
The Art of PostgreSQL | PostgreSQL Ukraine Meetup | Dimitri FontaineThe Art of PostgreSQL | PostgreSQL Ukraine Meetup | Dimitri Fontaine
The Art of PostgreSQL | PostgreSQL Ukraine Meetup | Dimitri FontaineCitus Data
 
Using Postgres and Citus for Lightning Fast Analytics, also ft. Rollups | Liv...
Using Postgres and Citus for Lightning Fast Analytics, also ft. Rollups | Liv...Using Postgres and Citus for Lightning Fast Analytics, also ft. Rollups | Liv...
Using Postgres and Citus for Lightning Fast Analytics, also ft. Rollups | Liv...Citus Data
 
How to write SQL queries | pgDay Paris 2019 | Dimitri Fontaine
How to write SQL queries | pgDay Paris 2019 | Dimitri FontaineHow to write SQL queries | pgDay Paris 2019 | Dimitri Fontaine
How to write SQL queries | pgDay Paris 2019 | Dimitri FontaineCitus Data
 
When it all Goes Wrong |Nordic PGDay 2019 | Will Leinweber
When it all Goes Wrong |Nordic PGDay 2019 | Will LeinweberWhen it all Goes Wrong |Nordic PGDay 2019 | Will Leinweber
When it all Goes Wrong |Nordic PGDay 2019 | Will LeinweberCitus Data
 
Why PostgreSQL Why This Database Why Now | Nordic PGDay 2019 | Claire Giordano
Why PostgreSQL Why This Database Why Now | Nordic PGDay 2019 | Claire GiordanoWhy PostgreSQL Why This Database Why Now | Nordic PGDay 2019 | Claire Giordano
Why PostgreSQL Why This Database Why Now | Nordic PGDay 2019 | Claire GiordanoCitus Data
 
Scaling Multi-Tenant Applications Using the Django ORM & Postgres | PyCaribbe...
Scaling Multi-Tenant Applications Using the Django ORM & Postgres | PyCaribbe...Scaling Multi-Tenant Applications Using the Django ORM & Postgres | PyCaribbe...
Scaling Multi-Tenant Applications Using the Django ORM & Postgres | PyCaribbe...Citus Data
 

More from Citus Data (20)

Architecting peta-byte-scale analytics by scaling out Postgres on Azure with ...
Architecting peta-byte-scale analytics by scaling out Postgres on Azure with ...Architecting peta-byte-scale analytics by scaling out Postgres on Azure with ...
Architecting peta-byte-scale analytics by scaling out Postgres on Azure with ...
 
Data Modeling, Normalization, and De-Normalization | PostgresOpen 2019 | Dimi...
Data Modeling, Normalization, and De-Normalization | PostgresOpen 2019 | Dimi...Data Modeling, Normalization, and De-Normalization | PostgresOpen 2019 | Dimi...
Data Modeling, Normalization, and De-Normalization | PostgresOpen 2019 | Dimi...
 
JSONB Tricks: Operators, Indexes, and When (Not) to Use It | PostgresOpen 201...
JSONB Tricks: Operators, Indexes, and When (Not) to Use It | PostgresOpen 201...JSONB Tricks: Operators, Indexes, and When (Not) to Use It | PostgresOpen 201...
JSONB Tricks: Operators, Indexes, and When (Not) to Use It | PostgresOpen 201...
 
Tutorial: Implementing your first Postgres extension | PGConf EU 2019 | Burak...
Tutorial: Implementing your first Postgres extension | PGConf EU 2019 | Burak...Tutorial: Implementing your first Postgres extension | PGConf EU 2019 | Burak...
Tutorial: Implementing your first Postgres extension | PGConf EU 2019 | Burak...
 
Whats wrong with postgres | PGConf EU 2019 | Craig Kerstiens
Whats wrong with postgres | PGConf EU 2019 | Craig KerstiensWhats wrong with postgres | PGConf EU 2019 | Craig Kerstiens
Whats wrong with postgres | PGConf EU 2019 | Craig Kerstiens
 
When it all goes wrong | PGConf EU 2019 | Will Leinweber
When it all goes wrong | PGConf EU 2019 | Will LeinweberWhen it all goes wrong | PGConf EU 2019 | Will Leinweber
When it all goes wrong | PGConf EU 2019 | Will Leinweber
 
Amazing SQL your ORM can (or can't) do | PGConf EU 2019 | Louise Grandjonc
Amazing SQL your ORM can (or can't) do | PGConf EU 2019 | Louise GrandjoncAmazing SQL your ORM can (or can't) do | PGConf EU 2019 | Louise Grandjonc
Amazing SQL your ORM can (or can't) do | PGConf EU 2019 | Louise Grandjonc
 
What Microsoft is doing with Postgres & the Citus Data acquisition | PGConf E...
What Microsoft is doing with Postgres & the Citus Data acquisition | PGConf E...What Microsoft is doing with Postgres & the Citus Data acquisition | PGConf E...
What Microsoft is doing with Postgres & the Citus Data acquisition | PGConf E...
 
Deep Postgres Extensions in Rust | PGCon 2019 | Jeff Davis
Deep Postgres Extensions in Rust | PGCon 2019 | Jeff DavisDeep Postgres Extensions in Rust | PGCon 2019 | Jeff Davis
Deep Postgres Extensions in Rust | PGCon 2019 | Jeff Davis
 
Why Postgres Why This Database Why Now | SF Bay Area Postgres Meetup | Claire...
Why Postgres Why This Database Why Now | SF Bay Area Postgres Meetup | Claire...Why Postgres Why This Database Why Now | SF Bay Area Postgres Meetup | Claire...
Why Postgres Why This Database Why Now | SF Bay Area Postgres Meetup | Claire...
 
A story on Postgres index types | PostgresLondon 2019 | Louise Grandjonc
A story on Postgres index types | PostgresLondon 2019 | Louise GrandjoncA story on Postgres index types | PostgresLondon 2019 | Louise Grandjonc
A story on Postgres index types | PostgresLondon 2019 | Louise Grandjonc
 
The Art of PostgreSQL | PostgreSQL Ukraine | Dimitri Fontaine
The Art of PostgreSQL | PostgreSQL Ukraine | Dimitri FontaineThe Art of PostgreSQL | PostgreSQL Ukraine | Dimitri Fontaine
The Art of PostgreSQL | PostgreSQL Ukraine | Dimitri Fontaine
 
Optimizing your app by understanding your Postgres | RailsConf 2019 | Samay S...
Optimizing your app by understanding your Postgres | RailsConf 2019 | Samay S...Optimizing your app by understanding your Postgres | RailsConf 2019 | Samay S...
Optimizing your app by understanding your Postgres | RailsConf 2019 | Samay S...
 
When it all goes wrong (with Postgres) | RailsConf 2019 | Will Leinweber
When it all goes wrong (with Postgres) | RailsConf 2019 | Will LeinweberWhen it all goes wrong (with Postgres) | RailsConf 2019 | Will Leinweber
When it all goes wrong (with Postgres) | RailsConf 2019 | Will Leinweber
 
The Art of PostgreSQL | PostgreSQL Ukraine Meetup | Dimitri Fontaine
The Art of PostgreSQL | PostgreSQL Ukraine Meetup | Dimitri FontaineThe Art of PostgreSQL | PostgreSQL Ukraine Meetup | Dimitri Fontaine
The Art of PostgreSQL | PostgreSQL Ukraine Meetup | Dimitri Fontaine
 
Using Postgres and Citus for Lightning Fast Analytics, also ft. Rollups | Liv...
Using Postgres and Citus for Lightning Fast Analytics, also ft. Rollups | Liv...Using Postgres and Citus for Lightning Fast Analytics, also ft. Rollups | Liv...
Using Postgres and Citus for Lightning Fast Analytics, also ft. Rollups | Liv...
 
How to write SQL queries | pgDay Paris 2019 | Dimitri Fontaine
How to write SQL queries | pgDay Paris 2019 | Dimitri FontaineHow to write SQL queries | pgDay Paris 2019 | Dimitri Fontaine
How to write SQL queries | pgDay Paris 2019 | Dimitri Fontaine
 
When it all Goes Wrong |Nordic PGDay 2019 | Will Leinweber
When it all Goes Wrong |Nordic PGDay 2019 | Will LeinweberWhen it all Goes Wrong |Nordic PGDay 2019 | Will Leinweber
When it all Goes Wrong |Nordic PGDay 2019 | Will Leinweber
 
Why PostgreSQL Why This Database Why Now | Nordic PGDay 2019 | Claire Giordano
Why PostgreSQL Why This Database Why Now | Nordic PGDay 2019 | Claire GiordanoWhy PostgreSQL Why This Database Why Now | Nordic PGDay 2019 | Claire Giordano
Why PostgreSQL Why This Database Why Now | Nordic PGDay 2019 | Claire Giordano
 
Scaling Multi-Tenant Applications Using the Django ORM & Postgres | PyCaribbe...
Scaling Multi-Tenant Applications Using the Django ORM & Postgres | PyCaribbe...Scaling Multi-Tenant Applications Using the Django ORM & Postgres | PyCaribbe...
Scaling Multi-Tenant Applications Using the Django ORM & Postgres | PyCaribbe...
 

Recently uploaded

AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfkrisantecsolutions
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfFinance Advertising Network
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineglobalbrandmagazines1
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 

Recently uploaded (20)

AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdf
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdf
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazine
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 

Why developers need marketing now more than ever | GlueCon 2019 | Claire Giordano