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Why APPLICATION
in the Digital Economy
DELIVERY matters
Customers are
increasingly informed,
empowered and demanding.
Start a
transaction on
one platform
Complete it
on another
Receive
updates on a
third channel
Everyone
wants to:
And more…
Average number of devices
used per person:
3.1
Employees are
changing, too.
58% 53%of German
professionals
of French
professionals
want to work and play from anywhere
at any time with no restriction...
Applications shape
the corporate response
Self-service
applications used
by customers
Applications used
by employees to
wo...
But applications need to
be developed, deployed
and delivered.
The third “D” (delivery) is
often underestimated.
And here’s the problem:
Networks, databases
and security can make
applications slow
and unreliable.
So how can you
guarantee productivity
and customer satisfaction
For 25 years, Citrix has been
virtualizing applications to
make employees more
productive.
Along the way, we’ve
learned a lot about
delivery.
High Performance
Application Delivery
NetScaler powers
applications worldwide
24/7/365
Delivering performance, reliability,
security and efficiency
are delivered by Citrix Service Providers
500,000+business-ready desktops & apps
for secure delivery of apps & data
10 million+
devices managed
Make your employees
more productive
Maximise
customer experience
J
Secure data and
transactions
Deliver
operational effic...
It’s all about
Performance
“Well, let’s say you can shave 10 seconds off
of the boot time. Multiply that by five million
users and that’s 50 million ...
Today, users are relentlessly
conditioned to anticipate
acceleration.
1.5 Mbit/s
Average mobile broadband
speeds in the UK grew
2010
2014
x10
15.1 Mbit/s
“0.1 second is about
the limit for having the
user feel that the
system is reacting
instantaneously.”
Jakob Nielsen
“When an application takes longer to
respond, the user starts to feel that the
device, or the network, is labouring to
pro...
“Gamblers want performance.
They’re latency-sensitive.”
Neil Selby
Head of Networks & Security, bet365
At bet365,
NetScaler boosts
the performance of
databases and web
application servers.
…operates in 17 languages,
handles tens of millions
transactions every day, for
18 million customers
betting online
NetScaler
frees up databases
Thousands of SQL
connections
consolidated down to
hundreds
NetScaler
relieves servers
NetScal...
.
It’s all about
Reliability
How can you guarantee high
availability…
Anytime… Anywhere?
How can you
defend against
DDOS attacks?
With load balancing
and health monitoring
to meet SLAs and
sustain productivity.
For Rhätische Bahn,
train operator in
the Swiss Alps,
HIGH AVAILABILITY
really does matter.
Rhätische Bahn uses
NetScaler to deliver
applications to 1,400 staff.
“If a situation arises, emergency
teams can react instantly from
anywhere. Our response time can
be in seconds, not hours....
It’s all about
Security.
Once upon a time,
there was a browser
and a server.
Today, it’s more
complicated.
BROWSERS SaaS
MOBILITY
WEB APPS
Increasingly, users
access applications
from outside the office,
often over unsecured
public networks.
In addition, enterprises often use
multiple gateways to secure
different servers
Over time, this increases the
cost of app...
You need maximum
security, with the
minimum impact on
the user experience.
Because NetScaler
already inspects
traffic at the
application layer,
it is ideally placed to
tackle application
firewall s...
The result:
a tightly
integrated
solution
ONE highly
scalable
platform
It’s all about
Operational
Efficiency.
Delivery matters.
But the cost
of delivery,
matters too.
$£€
That’s why NetScaler allows
you to reduce costs by
consolidating appliances.
At one global enterprise
client, we have calculated
$20M of SAVINGS from
consolidation
40%
INCREASE IN
APPLICATION
THROUGHPUT
80%
SMALLER
FOOTPRINT IN
THE DATA
CENTER
70%
REDUCTION IN
POWER COSTS
Performance. Reliability.
Security. Efficiency.
The world’s most
advanced application
delivery controller.
If you liked it,
Share it
To learn more,
Click it
www.citrix.com/
netscaler
WORK BETTER. LIVE BETTER.
Sources & credits:
Slide 6: Source [:
http://www.cisco.com/c/dam/en/us/solutions/collateral/enterprise/connected-world-tec...
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Why Application Delivery matters in the Digital economy

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Why Application Delivery matters in the Digital economy

  1. 1. Why APPLICATION in the Digital Economy DELIVERY matters
  2. 2. Customers are increasingly informed, empowered and demanding.
  3. 3. Start a transaction on one platform Complete it on another Receive updates on a third channel Everyone wants to: And more…
  4. 4. Average number of devices used per person: 3.1
  5. 5. Employees are changing, too.
  6. 6. 58% 53%of German professionals of French professionals want to work and play from anywhere at any time with no restrictions. We face rising expectations
  7. 7. Applications shape the corporate response Self-service applications used by customers Applications used by employees to work smarter
  8. 8. But applications need to be developed, deployed and delivered. The third “D” (delivery) is often underestimated.
  9. 9. And here’s the problem: Networks, databases and security can make applications slow and unreliable.
  10. 10. So how can you guarantee productivity and customer satisfaction
  11. 11. For 25 years, Citrix has been virtualizing applications to make employees more productive.
  12. 12. Along the way, we’ve learned a lot about delivery.
  13. 13. High Performance Application Delivery
  14. 14. NetScaler powers applications worldwide 24/7/365 Delivering performance, reliability, security and efficiency
  15. 15. are delivered by Citrix Service Providers 500,000+business-ready desktops & apps
  16. 16. for secure delivery of apps & data 10 million+ devices managed
  17. 17. Make your employees more productive Maximise customer experience J Secure data and transactions Deliver operational efficiency 4 benefits
  18. 18. It’s all about Performance
  19. 19. “Well, let’s say you can shave 10 seconds off of the boot time. Multiply that by five million users and that’s 50 million seconds, every single day. Over a year, that's probably dozens of lifetimes. So if you make it boot ten seconds faster, you've saved a dozen lives. That's really worth it, don't you think?" Steve Jobs (1983)
  20. 20. Today, users are relentlessly conditioned to anticipate acceleration.
  21. 21. 1.5 Mbit/s Average mobile broadband speeds in the UK grew 2010 2014 x10 15.1 Mbit/s
  22. 22. “0.1 second is about the limit for having the user feel that the system is reacting instantaneously.” Jakob Nielsen
  23. 23. “When an application takes longer to respond, the user starts to feel that the device, or the network, is labouring to produce the promised result.” Jakob Nielsen www.nngroup.com
  24. 24. “Gamblers want performance. They’re latency-sensitive.” Neil Selby Head of Networks & Security, bet365
  25. 25. At bet365, NetScaler boosts the performance of databases and web application servers.
  26. 26. …operates in 17 languages, handles tens of millions transactions every day, for 18 million customers betting online
  27. 27. NetScaler frees up databases Thousands of SQL connections consolidated down to hundreds NetScaler relieves servers NetScaler makes users happy Handling up to 2m users and 500,000 transactions per second For bet365…
  28. 28. . It’s all about Reliability
  29. 29. How can you guarantee high availability… Anytime… Anywhere?
  30. 30. How can you defend against DDOS attacks?
  31. 31. With load balancing and health monitoring to meet SLAs and sustain productivity.
  32. 32. For Rhätische Bahn, train operator in the Swiss Alps, HIGH AVAILABILITY really does matter.
  33. 33. Rhätische Bahn uses NetScaler to deliver applications to 1,400 staff.
  34. 34. “If a situation arises, emergency teams can react instantly from anywhere. Our response time can be in seconds, not hours.” Urs Püntener CIO, Rhätische Bahn More on Rhätische Bahn
  35. 35. It’s all about Security.
  36. 36. Once upon a time, there was a browser and a server. Today, it’s more complicated. BROWSERS SaaS MOBILITY WEB APPS
  37. 37. Increasingly, users access applications from outside the office, often over unsecured public networks.
  38. 38. In addition, enterprises often use multiple gateways to secure different servers Over time, this increases the cost of application delivery It also makes managing everything more difficult and expensive
  39. 39. You need maximum security, with the minimum impact on the user experience.
  40. 40. Because NetScaler already inspects traffic at the application layer, it is ideally placed to tackle application firewall security.
  41. 41. The result: a tightly integrated solution ONE highly scalable platform
  42. 42. It’s all about Operational Efficiency.
  43. 43. Delivery matters. But the cost of delivery, matters too. $£€
  44. 44. That’s why NetScaler allows you to reduce costs by consolidating appliances.
  45. 45. At one global enterprise client, we have calculated $20M of SAVINGS from consolidation
  46. 46. 40% INCREASE IN APPLICATION THROUGHPUT 80% SMALLER FOOTPRINT IN THE DATA CENTER 70% REDUCTION IN POWER COSTS
  47. 47. Performance. Reliability. Security. Efficiency.
  48. 48. The world’s most advanced application delivery controller.
  49. 49. If you liked it, Share it To learn more, Click it www.citrix.com/ netscaler
  50. 50. WORK BETTER. LIVE BETTER.
  51. 51. Sources & credits: Slide 6: Source [: http://www.cisco.com/c/dam/en/us/solutions/collateral/enterprise/connected-world-technology-report/cisco-2014-connected-world-technology-report.pdf] Slide 18: Source http://www.folklore.org/StoryView.py?project=Macintosh&story=Saving_Lives.txt Slide 20: Source http://stakeholders.ofcom.org.uk/binaries/research/broadband-research/mbb-nov14.pdf Slides 21-22: Source http://www.nngroup.com/articles/response-times-3-important-limits/ Slide 26: More on how Bet365 uses Netscaler : https://www.citrix.com/customers/bet365_en.html?product=netscaler_app_delivery_controller Slides 32-34: More on Rhatische Bahn: https://www.citrix.com/customers/rhaetian-railway-en.html?product=netscaler_app_delivery_controller Slide 29: Original photo credit Pierre (Rennes) / Flickr

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