Keep it Short• Tweets that contain less than 100 characters receive 17% higher engagementthan longer Tweets.• Use bit.ly to shorten links and track clickthroughs• Create a free account to track clicks over time
The Value of Links• While there’s an almost even split between Tweets that contain a link and those that donot, Tweets that contain links receive 86% higher Retweet rates than Tweets with nolinks.• Tweets with image links (such as pic.twitter.com, yfrog.com, instagr.am andtwitpic.com) have engagement rates two times higher than Tweets without imagelinks.
Leverage Hashtags• A #hashtag is used to mark keywords or topics in a Tweet.• Tweets with hashtags receive two times more engagement than those withouthashtags• Tweets with one or two hashtags have 21% higher engagement than those with threeor more hashtags.• Research hashtags using search.twitter.com and http://hashtags.org/• #Cloud• #IT• #CitrixSynergy• Etc.
Include Clear CTA• Tweets that specifically ask followers to “Retweet” or “RT” receive 12times higher Retweet rates than those that do not use this call toaction.• Other CTAs• Clicks here• Share this• Read more here:• Tell us what you think• Etc…
In Summary1. Keep it short2. Include links/photos3. Leverage hashtags4. Identify and tag influencers5. Include CTA
SourceData for this deck was collected from Buddy Media’s Social Media and Marketing annual report:http://www.scribd.com/doc/67355794/Booz-Co-Buddy-Media-Campaigns-to-Capabilities-Social-Media-and-Marketing-2011
11Powering Mobile Workstyles and Cloud Services