Video transformando el cuidado de la salud


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Presentación del Healthcare Industry Day en México.
Video: transformando el cuidado de la salud.

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Video transformando el cuidado de la salud

  1. 1. Video: transformando elcuidado de la saludRafael ChavezBDM Business Video - rchavez@cisco.comJun/2012
  2. 2. “Sales of smartphones and “Apple is now the top PC vendor tablets are now greater than if you consider iPad a PC.” all PCs, including notebooks.” “90% of enterprises have begun or“65% of companies are deploying at plan “Bring Your Own Device”least one enterprise social software tool.” initiatives.” “By 2015, 200 million workers “One third of corporations globally will take advantage of say they are using video at company‐supplied desktop least once per week.” videoconferencing solutions” “20% of professional PCs will be managed under a hosted virtual desktop model by 2013.”
  3. 3. IP Traffic ScaleIP Traffic Metric How much is that?1 Kilobyte (KB) 10 KBs: A page out of an encyclopedia1,000 bytes 100 KBs: A low-resolution photograph1 Megabyte (MB) 1 MB: A 3.5 inch diskette1,000,000 bytes 500 MBs: A CD-ROM disk1 Gigabyte (GB) 1 GB: A broadcast-quality movie (standard definition)1,000,000,000 bytes 5 GBs: Audio collection of all the works of Beethoven1 Terabyte (TB) 1 TB: About 240,000 audio tracks (songs)1,000,000,000,000 bytes 10 TBs: Printed collection of the U. S. Library of Congress1 Petabyte (PB) 1 PB: 13.3 years of HD broadcast TV video1,000,000,000,000,000 bytes 200 PBs: All printed material ever produced by mankind1 Exabyte (EB) 5 EBs: All words ever spoken by human beings1,000,000,000,000,000,000 bytes1 Zettabyte (ZB) 1 ZB: All of the world’s digitally stored data through 20101,000,000,000,000,000,000,000 bytes1 Yottabyte (YB) 20 YBs: A holographic snapshot of the earth’s surface1,000,000,000,000,000,000,000,000 bytesSource: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
  4. 4. Entering the Zettabyte Era• By 2015, global IP • What is a zettabye? traffic will reach an • One sextillion bytes annual run rate of 966 • Approximately 10 to the exabytes per year 21st power (1,000,000,000,000,000,0 966 Exabytes is equal to: 00,000) bytes • 8X more than all IP traffic generated in 2008 (121 EB) • 28 million DVDs per hour •Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
  5. 5. Global IP Traffic Drivers, 2010–2015 More Devices Faster Broadband Speeds Nearly 15B Connections Key 4-Fold Speed Increase Growth More Internet Users Factors More Rich Media Content 3 Billion Internet Users 1M Video Minutes per SecondSource: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
  6. 6. Global Consumer Internet Traffic / Applications Internet Video dominates consumer Internet traffic 70,000 34% CAGR 2010–2015 VoIP 60,000 Online Gaming 15% 50,000 Web/Data Petabytes / Month File Sharing 24% 40,000 Internet Video 30,000 61% 20,000 10,000 0 2010 2011 2012 2013 2014 2015 Online Gaming and VoIP forecast to be 0.79% of all consumer Internet traffic in 2015Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
  7. 7. Internet Video In Latin America, Internet video traffic will be 66% of all consumer Internet traffic in 2015, up from 46% in 2010. In Mexico, Internet video traffic will be 59% of all consumer Internet traffic in 2015, up from 41% in 2010.Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
  8. 8. Welcome To The Post-PC World…And The New Collaboration Experience Mobile, Social, Visual, Virtual
  9. 9. Multiple Transitions Driving Collaboration… Video Virtual Mobil Social
  10. 10. Mobile from phone to virtual workspace
  11. 11. Mobile from phone to virtual workspaceCisco PC & MAC Android & iOS SmartphonesJabber Tablets
  12. 12. Mobile from phone to virtual workspace WebEx on Android
  13. 13. Social from personal productivity to organizational productivity
  14. 14. Social from personal productivity to organizational productivity SocialMiner
  15. 15. Virtualfrom virtualized applications to virtualized experiences
  16. 16. Virtual from virtualized applications to virtualized experiences Mobile Integrated Standalone
  17. 17. Video from connecting devices to connecting people
  18. 18. Video from connecting devices to connecting people Video on Every Endpoint
  19. 19. Video Delivers the Most NaturalCommunication Experience Words convey meaning, a picture says a thousand words, and video does it all
  20. 20. Cumbre Virtual Latino America
  21. 21. Vertical solutions for healthcare Mobile Remote Field Response Home Health Administrative Carts Consultations Purpose-built Physicians see Portable, rugged, In-home consultation patients from and compact telepresence systems remote office or telepresence for delivering face- delivering home setting for emergency to-face consults flexibility and scheduled or ad response for chronically ill Full Cisco mobility in a hoc consults and field patients Telepresence clinical setting scenarios portfolio! Call Control and Streaming and ManagementFirewall Traversal Network Infrastructure Recording Interoperability / Conferencing Gateway
  22. 22. Healthcare trends Aging population Physician shortages Rural population Greater demand Increasingly strained Large % of population for services supply of services lacks access to qualified providersSources: Frost & Sullivan, Association of American Medical Colleges, WHO
  23. 23. The Opportunity In Healthcare Three key imperatives Currently falling short 1 Broaden access to care • • Access is uneven and insufficient - Health insurance - In U.S. 35M uninsured + more underinsured - Distance - Globally 75% of healthcare providers practice in urban centers, 60% live in rural areas 2 Improve quality of care • • Quality lagging rest of world - Better clinical outcomes - Quality scores rising by only 2% per year - Fewer medical errors across 169 clinical measures - Higher patient satisfaction - U.S. ranks 6th of 7 industrialized nations on quality of care 3 Reduce cost of care • • Skyrocketing healthcare costs - Improve operational efficiency - Healthcare spend grew from 7% of GDP in - Reduce administrative costs 1970 to 18% in 2010 - Provide appropriate level of care - Health insurance premiums up 119% between 1999 and 2008, compared with wage growth of only 34% Only going to get more difficult… • Aging population • Physician shortages • Prevalence of chronic disease • Healthcare reform bringing 35M new people into the system
  24. 24. Global market for telemedicine technology is growing rapidlySource: BCC Research
  25. 25. Primary applications for video in healthcare Consultation at a Distance Continuing Medical Education Provide clinical services across Education on medical distances using advanced procedures, policies, and other telecommunications technology Home Healthcare Administrative Monitor and provide support Reduce the cost of for patients in home or managing a large remote areas. area facility and/or hospital Operational Coordination Video Interpretation Improve collaboration capabilities for Language translation services grand rounds, case reviews, tumor boards, clinical application decisions, etc.
  26. 26. Consultation at a Distance Examples • Specialist referrals • Collaborative virtual care teams • Emergency care • Pre and post operative visits • Mental health • Ambulatory / EMS care • Military care Cisco’s TelePresence Solutions Provide Consultation at a DistancePresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26
  27. 27. Continuing Medical Education (CME) Certifications and continuing education remain challenging within the Healthcare Community. The need is to keep practitioners and nurses in their communities while keeping them trained and certified. Cisco’s TelePresence Solutions Provide for Continuing Medical EducationPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27
  28. 28. Continuing Medical Education (CME) Examples Benefits • Efficiently train dispersed groups • Keep doctors and nurses in their without travel requirements local facilities ready for emergencies • Present new information in a • Reduce costs by training more single session people in a single session • Provide timely educational updates • Gain access to remote expertise as with shorter lead times guest teachers, lecturers • Better satisfy CME requirements • Eliminate travel demands and keep certifications up to date “There is no way we can afford the inefficiency of having our practitioners and managers travel three or four hours for training sessions”Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28
  29. 29. Administrative Gains Healthcare facilities around the globe have issues managing the business in a profitable fashion. The cost of providing healthcare continues to rise with little to no capability of reducing costs. Cisco’s TelePresence Solutions Reduce costs and provide for Administrative Gains!Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29
  30. 30. Administrative Gains Examples Benefits • Virtual Grand Rounds • Release beds earlier through more • Recruit top doctors and specialists efficient patient management regardless of their physical location • Fewer patient transfers • Centralized nursing help to respond • Accelerated decision-making more quickly to patient needs • Leverage competencies and • Remote attendance at scheduled expertise throughout the system management and staff meetings • Reduce travel costs • Ad-hoc face-to-face collaboration • Increase work/life balance and throughout one or many facilities staff flexibility • External communication with • Green initiatives payers, suppliers, pharma reps, etc.Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30
  31. 31. Video Interpretation No longer does language need to be a barrier for top quality treatment… The doctor, nurse, patient and specialty practitioner no longer need to speak the same language – including the deaf - in order to effectively communicate. Cisco’s TelePresence Solutions Solve the language barrier problem!Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31
  32. 32. Home Healthcare Providing daily health monitoring services to enable patients to have easier access to physicians without having to go to the hospital Cisco’s TelePresence Solutions will scale to the home to transform treatment and follow-up carePresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32
  33. 33. Telemedicine offers three strong sources of ROI for healthcare providers Operational Productivity Strategic ROI ROI ROI  Cost Avoidance  Process Optimization  Business Transformation• More effective use of • Increase time spent on care • Expand care to new locations operational assets • Reduce time on • Expand delivery of services• Lower Comm. Costs documentation & non-value to underserved locations• Reduce Travel Expenses added activities • Create new operational• Lower Real Estate Expenses • Reduce patient wait times models of care delivery • Reduce communications errors
  34. 34. Thank you.