Low tech, high impact:Low tech, high impact:
Lessons learned fromLessons learned from fforumclinic’sorumclinic’s
success i...
MIE2009
Sarajevo
IntroductionIntroduction
MIE2009
Sarajevo
IntroductionIntroduction
MIE2009
Sarajevo
MIE2009
Sarajevo
VideoVideo
MIE2009
Sarajevo
Selection criteriaSelection criteria
• Disease prevalence.
• Dissemination routes (e.g. patient associati...
MIE2009
Sarajevo
Business model
MIE2009
Sarajevo
Ischemia
Diabetes
Chronic Obstructive Pulmonary Disease
Schizophrenia
Breast Cancer
Depression
Heart Dise...
MIE2009
Sarajevo
The Portal
MIE2009
Sarajevo
News
MIE2009
Sarajevo
Videos
MIE2009
Sarajevo
The Forum
MIE2009
Sarajevo
Conversations
MIE2009
Sarajevo
Practical
Guide
MIE2009
Sarajevo
COPD Carme Hernández, Federico Gomez, Jordi Vilaró, Josep Roca. Diabetes :
Isaac Levy, Mercè Vidal, Marga...
MIE2009
Sarajevo
A comprehensive approach
MIE2009
Sarajevo
Multimodal Interventions
http://observatorio.red.es/estudios/consumo/index.html)
Spain Home Equipment
Oct...
MIE2009
Sarajevo
User Demographics
MIE2009
Sarajevo
Audience
MIE2009
Sarajevo
User Growth
MIE2009
Sarajevo
Distribution of user interaction
Jan-Dec 2008
MIE2009
Sarajevo
• The need for high-quality chronic disease
information will continue to grow in the
Spanish and Catalan ...
Questions?
Further Info
Francisco J Grajales III
@ciscogiii
me@franciscograjales.com
www.forumclinic.org
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Forumclinic Reshape 09

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Forumclinic Program Invited Keynote at REshape 09

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  • Forumclinic is a set of audiovisual materials (DVDs and Website) in both Spanish and Catalan that was launched in January 2007 with the purpose of improving the quality of life for chronically ill patients. Based on the premise that by having a better understanding of their disease patients can become more autonomous, the project aims to encourage patient involvement in the clinical decision-making process along with the health care team. Priority has been given to diseases of higher prevalence and wider social impact.
  • Forumclinic is a set of audiovisual material (DVDs and Website) in both Spanish and Catalan that was launched in January 2007 with the purpose of improving the quality of life of chronically ill patients. Based on the premise that by having a better understanding of their disease patients can become more autonomous, the project aims to encourage patient involvement in the clinical decision-making process along with the health care team. Priority has been given to diseases of higher prevalence and wider social impact.
  • based on the WHO premise of Social Determinants of Health – increased health education and interaction leads to better health
  • Firstly,
    the factors for selection for the targeted illnesses include:
    the prevalence of the disease,
    The existance of any support groups that there may be,
    The relevance and current interest of the material produced,
    And so on,
    Covering many aspects that need to be considered.
  • And - here we have the results of the applied selection criteria,
    these 10 conditions:
    7 of which are up and running on our website,
    with 3 more ‘in production’.
  • ...and here for breast cancer.
  • ...and here for breast cancer.
  • ...and here for breast cancer.
  • ...and here for breast cancer.
  • ...and here for breast cancer.
  • ...and here for breast cancer.
  • Each entry is dated, keeping the information current and relevant.
    In this example, we can see that the contributions of Jordi Vilaro and Victor Navarro are linked to a quick biography, letting us know their qualifications and credintels.
    This all serves to highlight the quality of the information delivered.
  • As a means of communication, we have found that DVD is the most common and easily accessed medium, reaching more people than the internet alone.
  • 6 Month analysis
  • ...readability and the lack of local and emotional dimension.
    It’s for these last two reasons that we are developing virtual communities or on-line support groups.
  • Forumclinic Reshape 09

    1. 1. Low tech, high impact:Low tech, high impact: Lessons learned fromLessons learned from fforumclinic’sorumclinic’s success in market penetrationsuccess in market penetration Francisco J. Grajales III | @ciscogiii REshape 2009, Nijmegen
    2. 2. MIE2009 Sarajevo IntroductionIntroduction
    3. 3. MIE2009 Sarajevo IntroductionIntroduction
    4. 4. MIE2009 Sarajevo
    5. 5. MIE2009 Sarajevo VideoVideo
    6. 6. MIE2009 Sarajevo Selection criteriaSelection criteria • Disease prevalence. • Dissemination routes (e.g. patient associations). • Prominence of existing material. • Availability of hospital experts. • Public health agency interest. • Correlation of Ix with improved quality of life.
    7. 7. MIE2009 Sarajevo Business model
    8. 8. MIE2009 Sarajevo Ischemia Diabetes Chronic Obstructive Pulmonary Disease Schizophrenia Breast Cancer Depression Heart Disease Arthritis and Osteoarthritis Obesity Bipolar Disorder Currently Available
    9. 9. MIE2009 Sarajevo The Portal
    10. 10. MIE2009 Sarajevo News
    11. 11. MIE2009 Sarajevo Videos
    12. 12. MIE2009 Sarajevo The Forum
    13. 13. MIE2009 Sarajevo Conversations
    14. 14. MIE2009 Sarajevo Practical Guide
    15. 15. MIE2009 Sarajevo COPD Carme Hernández, Federico Gomez, Jordi Vilaró, Josep Roca. Diabetes : Isaac Levy, Mercè Vidal, Margarida Jansà, Enric Esmatjes, Ignasi Conget, Isaac Levy, Ramón Gomis. Schizophrenia Enric Buisán Miquel Bernardo Ischemia Moderador: Maria Matiello Autor/es: Antoni Francino, Valentí Valls Breast Cancer M.Muñoz, et all Depression: C.Gastó ,V.Navarro, CV Risk Factors of CV J.Ortiz, T.Sisó, A. Pérez Editorial team J.I.Sierra, J.Vidal, R.Sanmartí,J. Cañete, A Benabarre The Team
    16. 16. MIE2009 Sarajevo A comprehensive approach
    17. 17. MIE2009 Sarajevo Multimodal Interventions http://observatorio.red.es/estudios/consumo/index.html) Spain Home Equipment October - December 2007 9.4 17.6 21.0 27.2 42.2 54.8 57.8 72.9 82.7 86.5 0 20 40 60 80 100 GPS WebCam Digital video camera Videoconsola Internet Digital photo camera PC DVD POT Mobile % 42,6 % internet users seek health information (53,5 % individuals)
    18. 18. MIE2009 Sarajevo User Demographics
    19. 19. MIE2009 Sarajevo Audience
    20. 20. MIE2009 Sarajevo User Growth
    21. 21. MIE2009 Sarajevo Distribution of user interaction Jan-Dec 2008
    22. 22. MIE2009 Sarajevo • The need for high-quality chronic disease information will continue to grow in the Spanish and Catalan audience. • DVD and forum-mediated interventions are effective in facilitating holistic empowerment. • A multi-stakeholder approach is more effective than single modality interventions. • Low tech, high impact is the way to go! Conclusion
    23. 23. Questions?
    24. 24. Further Info Francisco J Grajales III @ciscogiii me@franciscograjales.com www.forumclinic.org

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