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Low tech, high impact:Low tech, high impact:
Lessons learned fromLessons learned from fforumclinic’sorumclinic’s
success in market penetrationsuccess in market penetration
Francisco J. Grajales III | @ciscogiii
REshape 2009, Nijmegen
MIE2009
Sarajevo
IntroductionIntroduction
MIE2009
Sarajevo
IntroductionIntroduction
MIE2009
Sarajevo
MIE2009
Sarajevo
VideoVideo
MIE2009
Sarajevo
Selection criteriaSelection criteria
• Disease prevalence.
• Dissemination routes (e.g. patient associations).
• Prominence of existing material.
• Availability of hospital experts.
• Public health agency interest.
• Correlation of Ix with improved quality of life.
MIE2009
Sarajevo
Business model
MIE2009
Sarajevo
Ischemia
Diabetes
Chronic Obstructive Pulmonary Disease
Schizophrenia
Breast Cancer
Depression
Heart Disease
Arthritis and Osteoarthritis
Obesity
Bipolar Disorder
Currently Available
MIE2009
Sarajevo
The Portal
MIE2009
Sarajevo
News
MIE2009
Sarajevo
Videos
MIE2009
Sarajevo
The Forum
MIE2009
Sarajevo
Conversations
MIE2009
Sarajevo
Practical
Guide
MIE2009
Sarajevo
COPD Carme Hernández, Federico Gomez, Jordi Vilaró, Josep Roca. Diabetes :
Isaac Levy, Mercè Vidal, Margarida Jansà, Enric Esmatjes, Ignasi Conget, Isaac Levy,
Ramón Gomis. Schizophrenia Enric Buisán Miquel Bernardo Ischemia Moderador: Maria
Matiello Autor/es: Antoni Francino, Valentí Valls Breast Cancer M.Muñoz, et all
Depression: C.Gastó ,V.Navarro, CV Risk Factors of CV J.Ortiz, T.Sisó, A. Pérez
Editorial team J.I.Sierra, J.Vidal, R.Sanmartí,J. Cañete, A Benabarre
The Team
MIE2009
Sarajevo
A comprehensive approach
MIE2009
Sarajevo
Multimodal Interventions
http://observatorio.red.es/estudios/consumo/index.html)
Spain Home Equipment
October - December 2007
9.4
17.6
21.0
27.2
42.2
54.8
57.8
72.9
82.7
86.5
0 20 40 60 80 100
GPS
WebCam
Digital video camera
Videoconsola
Internet
Digital photo camera
PC
DVD
POT
Mobile
%
42,6 % internet users seek health information
(53,5 % individuals)
MIE2009
Sarajevo
User Demographics
MIE2009
Sarajevo
Audience
MIE2009
Sarajevo
User Growth
MIE2009
Sarajevo
Distribution of user interaction
Jan-Dec 2008
MIE2009
Sarajevo
• The need for high-quality chronic disease
information will continue to grow in the
Spanish and Catalan audience.
• DVD and forum-mediated interventions are
effective in facilitating holistic empowerment.
• A multi-stakeholder approach is more effective
than single modality interventions.
• Low tech, high impact is the way to go!
Conclusion
Questions?
Further Info
Francisco J Grajales III
@ciscogiii
me@franciscograjales.com
www.forumclinic.org

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Forumclinic Reshape 09

Editor's Notes

  1. Forumclinic is a set of audiovisual materials (DVDs and Website) in both Spanish and Catalan that was launched in January 2007 with the purpose of improving the quality of life for chronically ill patients. Based on the premise that by having a better understanding of their disease patients can become more autonomous, the project aims to encourage patient involvement in the clinical decision-making process along with the health care team. Priority has been given to diseases of higher prevalence and wider social impact.
  2. Forumclinic is a set of audiovisual material (DVDs and Website) in both Spanish and Catalan that was launched in January 2007 with the purpose of improving the quality of life of chronically ill patients. Based on the premise that by having a better understanding of their disease patients can become more autonomous, the project aims to encourage patient involvement in the clinical decision-making process along with the health care team. Priority has been given to diseases of higher prevalence and wider social impact.
  3. based on the WHO premise of Social Determinants of Health – increased health education and interaction leads to better health
  4. Firstly, the factors for selection for the targeted illnesses include: the prevalence of the disease, The existance of any support groups that there may be, The relevance and current interest of the material produced, And so on, Covering many aspects that need to be considered.
  5. And - here we have the results of the applied selection criteria, these 10 conditions: 7 of which are up and running on our website, with 3 more ‘in production’.
  6. ...and here for breast cancer.
  7. ...and here for breast cancer.
  8. ...and here for breast cancer.
  9. ...and here for breast cancer.
  10. ...and here for breast cancer.
  11. ...and here for breast cancer.
  12. Each entry is dated, keeping the information current and relevant. In this example, we can see that the contributions of Jordi Vilaro and Victor Navarro are linked to a quick biography, letting us know their qualifications and credintels. This all serves to highlight the quality of the information delivered.
  13. As a means of communication, we have found that DVD is the most common and easily accessed medium, reaching more people than the internet alone.
  14. 6 Month analysis
  15. ...readability and the lack of local and emotional dimension. It’s for these last two reasons that we are developing virtual communities or on-line support groups.