The 1st Tool is Attention: Hardcore SEO & Social Power Tools – SMX Toronto

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Kevin Mullett's SMX Toronto presentation, The 1st Tool is Attention: Hardcore SEO & Social Power Tools.

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The 1st Tool is Attention: Hardcore SEO & Social Power Tools – SMX Toronto

  1. 1. THE 1 TOOL IS ST YOUR ATTENTION: HARDCORE SEO & SOCIAL POWER TOOLS@kmullett #SMX Toronto
  2. 2. Carefully monitor not only the reputation you create, but that which is created about you. DON’T LET THE INTERN DO IT!@kmullett #SMX Toronto
  3. 3. ACTION: START LISTENING AND WATCHING Tools HELP you pay attention Set alerts for: brand, usernames, product/service names, competition, employee names, influencers in your field, and possibly misspellings.@kmullett #SMX Toronto
  4. 4. USING GOOGLE OPERATORS Trying to clean up from a bad SEO or Plagiarism? 1. Alerts 2. allintitle: 3. allintext: 4. site:whois.domaintools.com/ “bad seo dude” 5. What else is on this server? 6. Gone, but not really?@kmullett #SMX Toronto
  5. 5. CHECK BRAND/IDENTITY AVAILABILITY Help clients grab their online properties $ $@kmullett #SMX Toronto
  6. 6. FIND YOUR AUDIENCE It doesn’t matter what ‘I’ like… Which phone line will you be ignoring today?@kmullett #SMX Toronto
  7. 7. ACTION: FIND WHICH CHANNELS THEY PREFER Where are they now?$$ $ $@kmullett #SMX Toronto
  8. 8. DOCUMENTATION, IS THAT A ‘TOOL’? Discovered, documented, tracked, removed@kmullett #SMX Toronto
  9. 9. ACTION: GET YOUR LOCAL CLEANED UP! Or grab local listings if you havent Keep name, address, phone consistent!@kmullett #SMX Toronto
  10. 10. WHILE TALKING WITH A PROSPECT/C-SUITE What might the ‘other’ guy not think of?@kmullett #SMX Toronto
  11. 11. GOOGLE ANALYTICS URL BUILDER Chrome extension » Pre-populate URL » Setup quick sets » Bit.ly integration@kmullett #SMX Toronto
  12. 12. GOOGLE+ SHARING TOOLS Extensions & Plug-ins@kmullett #SMX Toronto
  13. 13. WHAT HAS MY ATTENTION RIGHT NOW Alpha, Beta, and others β β β@kmullett #SMX Toronto
  14. 14. BONUS SLIDE 1: IMAGE SEARCH TOOLS What’s behind the digital curtain? In Search of Stock Photography My 49 Stock Photography Sites Mega List@kmullett #SMX Toronto
  15. 15. BONUS SLIDE 2: SOCIAL MEDIA TOOLS Starting at freemium…@kmullett #SMX Toronto
  16. 16. BONUS SLIDE 3: PAID SEO TOOLS I don’t have the time…@kmullett #SMX Toronto
  17. 17. BONUS SLIDE 4: SPEED & PERFORMANCE Start measuring it!@kmullett #SMX Toronto
  18. 18. BONUS SLIDE 5: PAID SOCIAL TOOLS Most don’t even list pricing! formerly Radian6@kmullett #SMX Toronto
  19. 19. Humanize your messageEncourage conversationListen firstPromote Less. H.E.L.P. PHILOSOPHY@kmullett #SMX Toronto
  20. 20. search “Kevin Mullett” bit.ly/aboutKM @kmullett ME Joe Shoemaker – untitled pic of me@CirrusABS Text “like cirrusabs” to 32665

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