How politicians are using social media by Darren Lilleker

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Presented at the CIPR Wessex Social Media fast facts workshop on 22nd July 2009

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How politicians are using social media by Darren Lilleker

  1. 1. Political Communication and Social Media Like watching your dad dance? Dr Darren G. Lilleker Bournemouth University
  2. 6. Pitfalls <ul><li>The Cobweb </li></ul>
  3. 7. Pitfalls <ul><li>The Cobweb </li></ul><ul><li>The empty space that begs graffiti </li></ul>
  4. 8. Pitfalls <ul><li>The Cobweb </li></ul><ul><li>The empty space that begs graffiti </li></ul><ul><li>The thief of time </li></ul>
  5. 9. Pitfalls <ul><li>The Cobweb </li></ul><ul><li>The empty space that begs graffiti </li></ul><ul><li>The thief of time </li></ul><ul><li>The open source diary </li></ul>
  6. 10. Potentials <ul><li>Personal Branding </li></ul>
  7. 11. Potentials <ul><li>Personal Branding </li></ul><ul><li>Showing you are busy </li></ul>
  8. 12. Potentials <ul><li>Personal Branding </li></ul><ul><li>Showing you are busy </li></ul><ul><li>Connectivity </li></ul>
  9. 13. Potentials <ul><li>Personal Branding </li></ul><ul><li>Showing you are busy </li></ul><ul><li>Connectivity </li></ul><ul><li>Interactivity </li></ul>
  10. 14. MP’s functions and SNS <ul><li>Constituency servant </li></ul><ul><ul><li>Doing casework/promoting region </li></ul></ul>
  11. 15. MP’s functions and SNS <ul><li>Constituency servant </li></ul><ul><ul><li>Doing casework/promoting region </li></ul></ul><ul><li>Parliamentarian </li></ul><ul><ul><li>Involving voters in policy making </li></ul></ul><ul><ul><li>Showing work of parliament </li></ul></ul>
  12. 16. MP’s functions and SNS <ul><li>Constituency servant </li></ul><ul><ul><li>Doing casework/promoting region </li></ul></ul><ul><li>Parliamentarian </li></ul><ul><ul><li>Involving voters in policy making </li></ul></ul><ul><ul><li>Showing work of parliament </li></ul></ul><ul><li>Party Megaphone </li></ul><ul><ul><li>Getting around the media </li></ul></ul>
  13. 17. <ul><li>Constituency servant </li></ul><ul><ul><li>Doing casework/promoting region </li></ul></ul><ul><li>Parliamentarian </li></ul><ul><ul><li>Involving voters in policy making </li></ul></ul><ul><ul><li>Showing work of parliament </li></ul></ul><ul><li>Party Megaphone </li></ul><ul><ul><li>Getting around the media </li></ul></ul><ul><li>Self-Promoter </li></ul><ul><ul><li>Keeping it real </li></ul></ul>MP’s functions and SNS
  14. 18. As an individual (so how to separate the personal from the political)
  15. 19. As a constituency representative (but do constituents want to engage via SNS)
  16. 20. As a party megaphone (but are there not enough spin doctors around)
  17. 21. Q&A

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