6 secrets of Social Persuasion

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Six scientific principles of persuasion that will help guide you to become more effective at getting people do what you want, from Cialdini's theory

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6 secrets of Social Persuasion

  1. 1. 6 secretsof Social Persuasion Social Persuasion
  2. 2. Humans are the most powerfultools of PERSUASION ARISTOTEL ARISTOTEL
  3. 3. #1 Reciprocity People feel obligated to People feel obligated to give back to others who give back to others who have given to them. have given to them.
  4. 4. #1 Reciprocity People feel obligated to People feel obligated to give back to others who give back to others who have given to them. have given to them.
  5. 5. #2 Liking We prefer to say “yes” to We prefer to say “yes” to those we know and like. those we know and like.
  6. 6. #2 Liking We prefer to say “yes” to We prefer to say “yes” to those we know and like. those we know and like.
  7. 7. #3 Social Proof People decide what’s People decide what’s appropriate by examining appropriate by examining and following what and following what others are doing. others are doing.
  8. 8. #3 Social Proof People decide what’s People decide what’s appropriate by examining appropriate by examining and following what and following what others are doing. others are doing.
  9. 9. #4 Authority People rely on authority People rely on authority for guidance on how for guidance on how to respond and what to respond and what decision to make. decision to make.
  10. 10. #4 Authority People rely on authority People rely on authority for guidance on how for guidance on how to respond and what to respond and what decision to make. decision to make.
  11. 11. #5 Consistency Once we make a choice, Once we make a choice, we will encounter we will encounter pressure to behave pressure to behave consistently with it. consistently with it.
  12. 12. #5 Consistency Once we make a choice, Once we make a choice, we will encounter we will encounter pressure to behave pressure to behave consistently with it. consistently with it.
  13. 13. #6 Scarcity Opportunities appear Opportunities appear more valuable when they more valuable when they are less available. are less available.
  14. 14. #6 Scarcity Opportunities appear Opportunities appear more valuable when they more valuable when they are less available. are less available.
  15. 15. Thanks for Your (persuaded) attention
  16. 16. contacts contacts web www.cinziadimartino.it facebook twitter google+ pinterest linkedinitalian version source: http://cinziadimartino.it english version source: http://conversionxl.com

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