This presentation was uploaded as an assignment for the Design Thinking Lab 2013, after having some feedback on a sponsored lab to make classes at the University more interesting and effective to the school-to-work transition.

1. PrEtotyping : The
challenge to deliver
real value
Student: Cíntia CittonDesign Thinking Action Lab

2. How this presentation is divided
- Introduction to methodology (slides 3-4)
- Problem Statement (slide 5)
- Prototype description (slide 6-8)
- Prototype “view” (slides 9-14)
- Questionnaire (slide 15)
- Feedback Grid – teacher’s answers (slide
16-18)
- Final notes (slide 19)

3. How was this test applied?
This test was applied to different University
teachers, on August 19th, and it consisted on
the following slides showing an
hypothetical lab that would be sponsored,
with some information on the problem and
ideas about layout and photos of existing
labs, in order to get their feedback on how
they think this could help (or not) on
increasing the student’s interest in class and
reducing a bit the distance between school
and work.

4. How was this test applied? #2
At the end of the slides there was a feedback
grid that could be used for the teachers to
send their feedback.
The presentation was sent through e-mail
and facebook messages, and the portuguese
version was uploaded to slideshare in order
to make things easier.

5. Teacher’s Dilemma:
How to make classes
+ interesting and
+ effective in order to
grab student’s interest
and prepare them to the
school-to-work
transition

6. Selected PrEtotype
+ disruptive idea from ideation phase:
Get local sponsor for a lab
The lab would allow the birth, testing
and development of many other ideas
(including the software development
such as apps and games, new product
prototyping, the birth and growth of
startups, and new business models.

7. Why?
Students:
Would see the link between University
and career,
Would be stimulated by real
examples,
Would have a “hands on” learning
allied to theory,
Would be eager to learn more.

8. Why?
Companies
Strong impact on their image as
innovators and great places to work,
Increase on the quality of their future
recruitment process, due to a closer
contact to the students,
Therefore, would be eager to sponsor

9. A Brazilian example:
Sponsored rooms at
FGV (source:
internet)

10. FGV, partnership for good
classrooms and labs

11. Suggestions for lab
space
How will the
sponsored lab be?

12. Prototyping Room
Lockers
Project Rooms
Lab – Ground floor

13. Project Rooms Meeting rooms
S
c
r
e
e
n
IT LabProject Rooms
Project Rooms
Main Room (for events,
project presentation, etc.)
Lab – 1st floor

14. Examples of how each space could be:
Project room:
IT Lab: Prototyping Room:

15. Would a lab like this help you facing your
challenges as a teacher?
Questionnaire presented to the
stakeholders:
What did you like most?
What you did not understand?
What needs to be reviewed on this sponsored
lab idea?
Do you have any new ideas or comments to
consider?
Do you also face problems while trying to engage
your students to your classes?

16. What I liked most... What should be reviewed
What I did not understand New ideas to consider
Feedback Received #1
How exactly is it going to
work? Can I reserve a
project room for my entire
class or each group has a
room? Will they be open?
Can I teach at the lab or is
it only for their practical
activities?
The idea of having a
space where my
students can have more
practical activities
related to my subject.
How will the space be
divided among all the
courses and how will this
improve the contact with
industry needs?
Nice idea, but where’s the
actual connection to the
work market?

17. What I liked most... What should be reviewed
What I did not understand New ideas to consider
Feedback Received #2
Besides sponsorship, what
is the role of the partner
companies?
Prototyping
Room, because at the
University they usually
don’t have the chance to
get more tangible when
it comes to new products
Is there a definition of what
kind of project can have a
place at the lab?

18. What I liked most... What should be reviewed
What I did not understand New ideas to consider
Feedback Received #3
How do I fit in?
Project Rooms with
visual elements for
interaction (space to
hang the post its)
Who has the right to get the
project rooms?

19. Final notes
It seems the prototype was still too far from
their reality, that the model should be better
described and we should try to get more
tangible such as bringing to an actual class the
method with post its to check if they work ok
with this or make a prototyping session in
some group to see how it evolves. This could
bring more useful feedback .
A second phase should also include tests with
other stakeholders (students, employers,
potential sponsors).