Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering inUser-centered design This talk introduces my research at AUT before joining the Centre. My research focuses on Emo=onal design and impact of products formal proper=es on seman=c experien=al proper=es.
‘Attractive Things Work Better.’“Aesthetically pleasing objects enable you to workbetter… Products and systems that make you feelgood are easier to deal with and produce moreharmonious results. When you wash and polish yourcar, doesn’t it seem to drive better?– Donald Norman
Visceral level means outward appearance. It relates to users feeling,such as the experience sense of smell, sense of touch, sense of hearingand visual sense. A nice looking design directly appeals to the users, and createsa sense of happiness.1963 Jaguar, classic beauty: sleek, elegant, exciting- Dominates physical features- Has the same rules all over the world- Is about initial reactions r- Is all about immediate emotional impact
Behavioral level means that whether a design is a fantasticfunctional product or not. Designing a product is not just helping usersto know how to use it. Also, making them feel they can control theproduct, so the product can work the way they want.Global knives
Reflective is about personal feeling and thinking, isabout notice others perspective, as well as is about our ownimagination. A great reflective product can have a great appealingtowards the users.Hummer-The message, culture, the meaning of the product or its use- Evoking personal remembrance- Self-image- All about long-term customer experience
Visceral sensory input How a user wants to feel? Behavioral use & usability What a user wants to do? Reﬂec=ve meaning Who a user wants to be?
Product: Jewelry Target group: Female 20-‐35 with visual art background Choose of Domain Big Market caused by Persian culture and custom
1 Seman)c Domain • Finding Kansei words • Interview with focus group • Kansei words classiﬁca=on • Choosing the ﬁnal category 2 proper)es Domain • Designing jewelry inspiring by Avestan Alphabet forms • Choosing some ideas • Presen=ng designs by formal proper=es 4 Test of validity • Ques=onnaire • Data analysis • Final designs based on user choice 3 Synthesis
• Interview with poten=al user • Interview with experts • Adver=sement and commercials • Fashion websites and Magazine S e m a n = c D o m a i n