Kansei Engineering inUser-centered design	  This	  talk	  introduces	  my	  research	  at	  AUT	  before	  joining	  the	 ...
‘Attractive Things Work Better.’“Aesthetically pleasing objects enable you to workbetter… Products and systems that make y...
1.Visceral2. Behavioral3. Reflective
Visceral level means outward appearance. It relates to users feeling,such as the experience sense of smell, sense of touch...
Behavioral level means that whether a design is a fantasticfunctional product or not. Designing a product is not just help...
Reflective is about personal feeling and thinking, isabout notice others perspective, as well as is about our ownimaginati...
Visceral	  	  	  	  sensory	  input	  	  	  	  	  	  How	  a	  user	  wants	  to	  feel?	  Behavioral	  	  use	  &	  usabi...
K A N S E I	  感性工学 TaketeLumumbaTakete Lumumba
K A N S E I	  感性工学
Power	  of	  Emo=on	  Kansei Engineering System (KES)Emotional EngineeringAffective Engineering
Kansei is “the consumer’s psychological feeling” towards product properties.Kansei Engineering maps individual features of...
Mazda MiataFormal properties (sound) Experiential properties (speed)
Kansei Engineering Methodology
Product:	  Jewelry	  Target	  group:	  Female	  20-­‐35	  with	  visual	  art	  background	  	  Choose	  of	  Domain	  Big...
1	  Seman)c	  Domain	  •  Finding	  Kansei	  words	  •  Interview	  with	  focus	  group	  •  Kansei	  words	  classifica=o...
•  Interview	  with	  poten=al	  user	  •  Interview	  with	  experts	  •  Adver=sement	  and	  commercials	  •  Fashion	 ...
Interview Results: User priority
‫دﻟﻔﺮﯾﺐ‬	  ‫ﯾﻮﻧﯿﮏ‬	  ‫  	ﻧﻔﺲ‬‫ﻪ‬‫  	ﺑ‬‫د‬‫اﻋﺘﻤﺎ‬	  ‫ﻫﻤﺎﻫﻨﮕﯽ‬	  ‫ﭼﺸﻤﮕﯿﺮ‬	  ‫ﺧﻮﺷﯽ‬	  ‫ﺟﺬاب‬	  ‫ﺧﺸﻦ‬	  ‫ﺷﯿﮏ‬	  ‫  	اﺻﺎﻟﺖ‬‫ﺎ‬‫...
Limit the Domain: Inspiration by Avestan Alphabet forms
Concept sketching (300)
Modeling	  180	  concepts	  by	  	  Matrix	  so^ware	  of	  Jewelry	  	  (Varied	  texture,	  color,	  gems…)	  
‫ﻁطﺭرﺍاﺡحﯼی‬ ‫ﺏبﺥخﺵش‬ ‫ﺩدﺭر‬ ‫ﺏبﻉعﺩدﯼی‬ 3 ‫ﻡمﺩدﻝلﻩهﺍاﯼی‬
Choosing	   5	   most	   different	   forms	  o f 	   c o n c e p t s 	   t o 	   t e s t	  
Concept	  No	  1	  
Concept	  No	  2	  
Concept	  No	  3	  
Concept	  No	  4	  
Concept	  No	  5	  
Visual	  proper=es	  space	  
Seman=c	  proper=es	  Ques=onnaire	  
R E S U L T	  S Y N T H E S I S	  OF	  
Trend 445	  50	  55	  60	  65	  70	  75	  80	  85	  Luxury	  Pres)ge	  Valuable	  Cheery	  Charming	  Marvellous	  Impress...
‫ﻩهﺍا‬ ‫ﻁطﺭرﺡح‬ ‫ﺏبﻩه‬ ‫ﻥنﺱسﺏبﺕت‬ ‫ﻡمﺭرﺩد‬ ‫ﻭو‬ ‫ﺯزﻥن‬ ‫ﮎکﻥنﻥنﺩدﮒگﺍاﻥن‬ ‫ﺵشﺭرﮎکﺕت‬ ‫ﺩدﯼیﺩدﮒگﺍاﻩه‬ ‫ﺕتﻑفﺍاﻭوﺕت‬ElegantFemal...
Formalproperties	  Relatedexperiential properties	  Oppositeexperiential properties	  	  1 Pearl	  Marvelous,	  Elegant,	 ...
MarvelousE l e g a n t
E l e g a n tGlamorousV a l u a b l e
T h a n k sQ u e s t i o n ?Mobina.nouri.1@city.ac.ukCentre of creativity in professional practiceHCDI, Informatics Depart...
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London
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Kansei Engineering in User-Centred-Design - Mobina Nouri, City University London

  1. 1. Kansei Engineering inUser-centered design  This  talk  introduces  my  research  at  AUT  before  joining  the  Centre.  My   research   focuses   on   Emo=onal   design   and   impact   of   products  formal  proper=es  on  seman=c  experien=al  proper=es.  
  2. 2. ‘Attractive Things Work Better.’“Aesthetically pleasing objects enable you to workbetter… Products and systems that make you feelgood are easier to deal with and produce moreharmonious results. When you wash and polish yourcar, doesn’t it seem to drive better?– Donald Norman
  3. 3. 1.Visceral2. Behavioral3. Reflective
  4. 4. Visceral level means outward appearance. It relates to users feeling,such as the experience sense of smell, sense of touch, sense of hearingand visual sense. A nice looking design directly appeals to the users, and createsa sense of happiness.1963 Jaguar, classic beauty: sleek, elegant, exciting- Dominates physical features- Has the same rules all over the world- Is about initial reactions r- Is all about immediate emotional impact
  5. 5. Behavioral level means that whether a design is a fantasticfunctional product or not. Designing a product is not just helping usersto know how to use it. Also, making them feel they can control theproduct, so the product can work the way they want.Global knives
  6. 6. Reflective is about personal feeling and thinking, isabout notice others perspective, as well as is about our ownimagination. A great reflective product can have a great appealingtowards the users.Hummer-The message, culture, the meaning of the product or its use- Evoking personal remembrance- Self-image- All about long-term customer experience
  7. 7. Visceral        sensory  input            How  a  user  wants  to  feel?  Behavioral    use  &  usability    What  a  user  wants  to  do?  Reflec=ve                meaning                  Who  a  user  wants  to  be?  
  8. 8. K A N S E I  感性工学 TaketeLumumbaTakete Lumumba
  9. 9. K A N S E I  感性工学
  10. 10. Power  of  Emo=on  Kansei Engineering System (KES)Emotional EngineeringAffective Engineering
  11. 11. Kansei is “the consumer’s psychological feeling” towards product properties.Kansei Engineering maps individual features of a product, service orbrand to customers’ subjective responses.
  12. 12. Mazda MiataFormal properties (sound) Experiential properties (speed)
  13. 13. Kansei Engineering Methodology
  14. 14. Product:  Jewelry  Target  group:  Female  20-­‐35  with  visual  art  background    Choose  of  Domain  Big  Market  caused  by  Persian  culture  and  custom  
  15. 15. 1  Seman)c  Domain  •  Finding  Kansei  words  •  Interview  with  focus  group  •  Kansei  words  classifica=on  •  Choosing  the  final  category  2  proper)es  Domain  •  Designing  jewelry  inspiring  by  Avestan  Alphabet  forms  •  Choosing  some  ideas  •  Presen=ng  designs  by  formal  proper=es    4  Test  of  validity  •  Ques=onnaire  •  Data  analysis  •  Final  designs  based  on  user  choice  3 Synthesis
  16. 16. •  Interview  with  poten=al  user  •  Interview  with  experts  •  Adver=sement  and  commercials  •  Fashion  websites  and  Magazine    S e m a n = c   D o m a i n  
  17. 17. Interview Results: User priority
  18. 18. ‫دﻟﻔﺮﯾﺐ‬  ‫ﯾﻮﻧﯿﮏ‬  ‫  ﻧﻔﺲ‬‫ﻪ‬‫  ﺑ‬‫د‬‫اﻋﺘﻤﺎ‬  ‫ﻫﻤﺎﻫﻨﮕﯽ‬  ‫ﭼﺸﻤﮕﯿﺮ‬  ‫ﺧﻮﺷﯽ‬  ‫ﺟﺬاب‬  ‫ﺧﺸﻦ‬  ‫ﺷﯿﮏ‬  ‫  اﺻﺎﻟﺖ‬‫ﺎ‬‫ﺑ‬  ‫ﮔﺮاﻧﺒﻬﺎ‬  ‫ﲡﻤﻠﯽ‬  ‫روﯾﺎیی‬  ‫ﭘﺎﮐﯽ‬  ‫ﮐﻤﺎل‬  ‫ﻓﺎﻧﺘﺰی‬  ‫ارﺗﺒﺎط‬    ‫ا‬‫اﻏﻮ‬  ‫ه‬‫ﮐﻨﻨﺪ‬  ‫ﮏ‬‫ﺗ‬  ‫ز‬‫ﺑﻠﻨﺪﭘﺮوا‬  ‫ر‬‫وﻗﺎ‬  ‫ن‬‫  زد‬‫ق‬‫ﺑﺮ‬  ‫ﺶ‬‫ﻋﯿ‬  ‫ﯽ‬‫ﺧﻮاﺳﺘ‬  ‫غ‬‫ﺷﻠﻮ‬  ‫ﺪ‬‫ﺟﺪﯾ‬  ‫ﯽ‬‫رﺳﻤ‬‫ارزﺷﻤﻦ‬  ‫د‬  ‫ﻒ‬‫ﻇﺮﯾ‬  ‫ی‬‫ﮐﺎر‬  ‫ی‬‫  ا‬‫ﻪ‬‫اﻓﺴﺎﻧ‬  ‫ﯽ‬‫ﺳﺎدﮔ‬  ‫ت‬‫ﺳﻌﺎد‬  ‫ﯽ‬‫ﺗﺨﯿﻠ‬  ‫ﯽ‬‫ﻫﻤﺮاﻫ‬  ‫ﺮ‬‫اﻓﺴﻮﻧﮕ‬  ‫ﺰ‬‫ﻣﺘﻤﺎﯾ‬  ‫ت‬‫  ﻗﺪر‬‫ﺲ‬‫ﺣ‬  ‫ن‬‫ﻣﺘﻮاز‬  ‫ﻢ‬‫  ﭼﺸ‬‫ﻪ‬‫ﺑ‬  ‫ن‬‫آﻣﺪ‬  ‫ت‬‫ﻟﺬ‬  ‫ﻞ‬‫ﺧﻮﺷﮕ‬  ‫ه‬‫ﭘﯿﭽﯿﺪ‬  ‫ﻮ‬‫ﻧ‬  ‫ﮋ‬‫ﺑﺎﭘﺮﺳﺘﯿ‬  ‫ﯽ‬‫ﻗﯿﻤﺘ‬  ‫ﻞ‬‫ﻣﺠﻠ‬  ‫ﯽ‬‫ﺧﯿﺎﻟ‬  ‫م‬‫ﻣﻌﺼﻮ‬  ‫ﯽ‬‫ﺧﻮﺷﺒﺨﺘ‬  ‫ﻪ‬‫ﺷﺎﻋﺮاﻧ‬  ‫ﻪ‬‫ﲡﺮﺑ‬  ‫ﺎ‬‫ﻓﺮﯾﺒ‬  ‫ت‬‫ﻣﺘﻔﺎو‬  ‫ن‬‫ازدﯾﮕﺮا‬  ‫ﺐ‬‫  ﻃﻠ‬‫ه‬‫ﺟﺎ‬  ‫ﻊ‬‫ﻣﺘﻮاﺿ‬  ‫ﯽ‬‫ﳕﺎﯾﺸ‬  ‫ﺎ‬‫ﺑ‬  ‫س‬‫اﺣﺴﺎ‬  ‫ﮏ‬‫ﺑﺎﳕ‬  ‫ﺮ‬‫  وﭘﺎﮔﯿ‬‫ﺖ‬‫دﺳ‬  ‫ز‬‫  رو‬‫ﺪ‬‫ﻣ‬‫اﻧﺪﯾﺸﻤﻨﺪان‬  ‫ه‬  ‫ﻞ‬‫اﺻ‬  ‫و‬  ‫ق‬‫زر‬  ‫ر‬‫  دا‬‫ق‬‫ﺑﺮ‬  ‫ﯽ‬‫ﺟﺎدوﯾ‬  ‫ﯽ‬‫ﺑ‬  ‫ه‬‫ﮔﻨﺎ‬  ‫و‬  ‫ﺐ‬‫  ﻋﯿ‬‫ﯽ‬‫ﺑ‬  ‫ﺺ‬‫ﻧﻘ‬  ‫ﻞ‬‫ﺳﻤﺒ‬  ‫ﻖ‬‫ﻋﺸ‬  ‫ﻞ‬‫ﺗﻌﺎﻣ‬  ‫ه‬‫ﮔﻤﺮا‬  ‫ه‬‫ﮐﻨﻨﺪ‬  ‫ه‬‫  وﯾﮋ‬‫م‬‫ﻓﺮ‬  ‫ﺖ‬‫ﺑﺎاﺑﻬ‬  ‫و‬‫  ر‬‫ﻪ‬‫ﻣﯿﺎﻧ‬  ‫ﯽ‬‫ﺧﻮدﳕﺎﯾ‬‫ﺧﻮﺷﺎین‬  ‫د‬  ‫ﻪ‬‫ﺑﺎﺳﻠﯿﻘ‬  ‫ه‬‫  اﻓﺘﺎد‬‫ﺎ‬‫  ﭘ‬‫ﺶ‬‫ﭘﯿ‬  ‫ن‬‫ﻣﺪر‬  ‫م‬‫ﻋﺎ‬ ‫ﮏ‬‫ﮐﻼﺳﯿ‬  ‫م‬‫ﻋﺎ‬  ‫ه‬‫ﺑﺎﺷﮑﻮ‬  ‫ه‬‫  ﺟﻠﻮ‬‫ﺎ‬‫ﺑ‬  ‫ﺮ‬‫  ﻧﺎﭘﺬﯾ‬‫ﺎ‬‫ﻓﻨ‬‫ﮐﻮدﮐﺎ‬  ‫ﻪ‬‫ﻧ‬  ‫ﻞ‬‫ﮐﺎﻣ‬  ‫ن‬‫ﺷﺪ‬ ‫ﻞ‬‫ﺳﻤﺒ‬  ‫ی‬‫  وﻓﺎدار‬  ‫ﺲ‬‫ﳌ‬  ‫ن‬‫ﮐﺮد‬  ‫ﺮ‬‫  ﮔ‬‫ه‬‫ﺟﻠﻮ‬  ‫ﻪ‬‫  ﺑ‬‫ﺮ‬‫ﻣﻨﺤﺼ‬  ‫د‬‫ﻓﺮ‬  ‫ﺪ‬‫ﻗﺪرﲤﻨ‬  ‫ﺰ‬‫  آﻣﯿ‬‫ﺖ‬‫ﻣﺴﺎﳌ‬  ‫ر‬‫اﺛﺮﮔﺬا‬  ‫ﺲ‬‫ﺣ‬  ‫ب‬‫ﺧﻮ‬  ‫ﺎ‬‫زﯾﺒ‬  ‫ی‬‫ﺗﮑﺮار‬  ‫ی‬‫اﻣﺮوز‬  ‫ﯽ‬‫ﺳﻨﺘ‬‫ﺑﺎﺑﺼﯿﺮ‬  ‫ت‬  ‫ﻮ‬‫ﺗﻼﻟ‬  ‫ز‬‫ﻣﺮﻣﻮ‬  ‫ﻪ‬‫ﺧﻼﺻ‬  ‫ﺎ‬‫اﻧﺘﻬ‬  ‫ﻪ‬‫زﻧﺎﻧ‬  ‫ص‬‫ﺧﺎ‬  ‫ا‬‫  ﭘﺮو‬‫ﯽ‬‫ﺑ‬  ‫ﻪ‬‫ﻣﻨﺼﻔﺎﻧ‬  ‫ﻦ‬‫روﺷ‬  ‫ه‬‫ﮐﻨﻨﺪ‬  ‫ر‬‫ﺷﻮ‬  ‫ه‬‫دﳋﻮا‬  ‫ﯽ‬‫ﻣﻌﻤﻮﻟ‬‫ﭘﯿﺸﺮ‬  ‫ﻪ‬‫ﻓﺘ‬  ‫ﯽ‬‫ﻗﺪﯾﻤ‬‫ﻧﺎﻣﺤﺪو‬  ‫د‬  ‫ﮏ‬‫ﺳﻤﺒﻠﯿ‬‫ﻣﯿﻨﯿﻤﺎ‬  ‫ل‬  ‫ن‬‫ﺑﯿﮑﺮا‬  ‫ﺖ‬‫ﻇﺮاﻓ‬  ‫ه‬‫وﯾﮋ‬  ‫ﻞ‬‫ﻣﺴﺘﻘ‬  ‫ل‬‫ﻣﺘﻌﺎد‬  ‫و‬  ‫ﺶ‬‫ﺗﺎﺑ‬  ‫ﻮ‬‫ﺗﻼﻟ‬  ‫ن‬‫ﻫﯿﺠﺎ‬  ‫ب‬‫ﺧﻮ‬  ‫ی‬‫ﺑﺎزار‬  ‫ز‬‫ﭘﯿﺸﺘﺎ‬  ‫ﺲ‬‫ﻟﻮﮐ‬  ‫ﻪ‬‫ﻧﺸﺎﻧ‬‫ﺳﻬﻮل‬  ‫ت‬‫اﺳﺘﻔﺎد‬  ‫ه‬  ‫ق‬‫ﺧﺎر‬  ‫ه‬‫اﻟﻌﺎد‬  ‫ﺖ‬‫ﻟﻄﺎﻓ‬  ‫ی‬‫  ﻋﺎد‬‫ﺮ‬‫ﻏﯿ‬  ‫ﺖ‬‫  ﺷﻬﺎﻣ‬‫ﺎ‬‫ﺑ‬  ‫ﺐ‬‫ﻣﺘﻨﺎﺳ‬  ‫ﻪ‬‫  ﺗﻮﺟ‬‫ﺐ‬‫ﺟﻠ‬  ‫ﻦ‬‫ﺑﻬﺘﺮﯾ‬  ‫ﺲ‬‫ﺣ‬ ‫ﻢ‬‫ﭼﺸ‬  ‫ز‬‫ﻧﻮا‬  ‫ﺮ‬‫  ﮔﯿ‬‫ﻪ‬‫ﮔﻮﺷ‬  ‫ﺖ‬‫ﺷﮕﻔ‬  ‫ﺰ‬‫اﻧﮕﯿ‬  ‫ل‬‫  ﻣﻌﻤﻮ‬‫ﺮ‬‫ﻏﯿ‬  ‫ﺮ‬‫  ﺳ‬‫ه‬‫ﺧﯿﺮ‬  ‫ه‬‫درﺧﺸﻨﺪ‬  ‫ق‬‫اﺷﺘﯿﺎ‬  ‫ﯽ‬‫ﺧﻮﺑﺮوﯾ‬  ‫ﻪ‬‫اﺣﻤﻘﺎﻧ‬  ‫ح‬‫رو‬ ‫دارای‬  ‫ﯽ‬‫ﺧﻮدﺧﻮاﻫ‬  ‫ه‬‫ﺧﯿﺮ‬  ‫ه‬‫ﮐﻨﻨﺪ‬  ‫ﺐ‬‫ﺟﺎﻟ‬  ‫ﯽ‬‫  داﺷﺘﻨ‬‫ﺖ‬‫دوﺳ‬  ‫ﯽ‬‫  ﻃﻠﺒ‬‫ی‬‫ﺑﺮﺗﺮ‬  ‫ﻪ‬‫ﺑﺮﺟﺴﺘ‬  ‫ﻪ‬‫ﺟﺮﻗ‬  ‫ه‬‫ﺑﺎﻣﺰ‬  K a n s e i T e r m i n o l o g yNew-fashionedLuxuryPrestigeValuableMarvelousElegantGlamorousUniqueImpressiveCharmingCheeryFantasy
  19. 19. Limit the Domain: Inspiration by Avestan Alphabet forms
  20. 20. Concept sketching (300)
  21. 21. Modeling  180  concepts  by    Matrix  so^ware  of  Jewelry    (Varied  texture,  color,  gems…)  
  22. 22. ‫ﻁطﺭرﺍاﺡحﯼی‬ ‫ﺏبﺥخﺵش‬ ‫ﺩدﺭر‬ ‫ﺏبﻉعﺩدﯼی‬ 3 ‫ﻡمﺩدﻝلﻩهﺍاﯼی‬
  23. 23. Choosing   5   most   different   forms  o f   c o n c e p t s   t o   t e s t  
  24. 24. Concept  No  1  
  25. 25. Concept  No  2  
  26. 26. Concept  No  3  
  27. 27. Concept  No  4  
  28. 28. Concept  No  5  
  29. 29. Visual  proper=es  space  
  30. 30. Seman=c  proper=es  Ques=onnaire  
  31. 31. R E S U L T  S Y N T H E S I S  OF  
  32. 32. Trend 445  50  55  60  65  70  75  80  85  Luxury  Pres)ge  Valuable  Cheery  Charming  Marvellous  Impressive  Unique  Fantazy  Glamorous  Elegant  New-­‐fashioned  45  50  55  60  65  70  75  80  85  Cheery  Fantazy  Pres)ge  Luxury  Marvellous  Unique  Glamorous  Impressive  New-­‐fashioned  Charming  Valuable  Elegant  Trend 1
  33. 33. ‫ﻩهﺍا‬ ‫ﻁطﺭرﺡح‬ ‫ﺏبﻩه‬ ‫ﻥنﺱسﺏبﺕت‬ ‫ﻡمﺭرﺩد‬ ‫ﻭو‬ ‫ﺯزﻥن‬ ‫ﮎکﻥنﻥنﺩدﮒگﺍاﻥن‬ ‫ﺵشﺭرﮎکﺕت‬ ‫ﺩدﯼیﺩدﮒگﺍاﻩه‬ ‫ﺕتﻑفﺍاﻭوﺕت‬ElegantFemaleMaleCharmingUniqueCheery
  34. 34. Formalproperties  Relatedexperiential properties  Oppositeexperiential properties    1 Pearl  Marvelous,  Elegant,  Unique  Impressive,  New-­‐fashioned  Pres=ge,  Luxury  Pearls  Cheery,  Marvelous  New-­‐fashioned  Pres=ge,  Valuable  Simple Form  Charming,  Elegant,  Unique  Luxury  Complex Form  Glamorous,  Luxury  New-­‐fashioned    Impressive,  Pres=ge  Dark colour Gem  Valuable,  Pres=ge  Cheery,  Fantasy    New-­‐fashioned  Light colour Gem  Cheery,  Elegant,  Fantasy  -  Black pearl  New-­‐fashioned,  Glamorous  Pres=ge  Light Pearl  Fantasy,  Impressive  Marvelous,  Elegant  Luxury  1 Chain  Charming,  Unique,  Elegant  Luxury  Chain collection  Glamorous,  Luxury,  Valuable  Impressive  Ancient Motives  Pres=ge,  Valuable  New-­‐fashioned,  Cheery  Fantasy,  Unique  
  35. 35. MarvelousE l e g a n t
  36. 36. E l e g a n tGlamorousV a l u a b l e
  37. 37. T h a n k sQ u e s t i o n ?Mobina.nouri.1@city.ac.ukCentre of creativity in professional practiceHCDI, Informatics DepartmentCity University London

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