A new look at market intelligence
To “Friend” Is the Trend:
Social Media & Financial Services Today
2010 eCommerce Executi...
The “Social” Web IS the Web
 Seven of the top 20 most visited websites in September are social networks/
social media pub...
Asset Management Timeline
Survey says…
 Corporate Insight surveyed clients in August
 26% respondents were from asset management firms
 We also s...
MFEA firms more focused on social media
0 10 20 30 40 50 60 70
MFEA Firms
Non-MFEA Firms
Is your firm currently using soci...
MFEA firms feel pretty good about efforts so far…
…And are optimistic about future efforts.
Results have been mostly positive
But metrics have yet to be codified
And success seems to be a challenge
Compliance & resources are primary hurdles
Which firm do MFEA members think is leader?
Recommendations
1. Understand what your customers are saying about you.
2. Learn best practices, success & failures from o...
Thank You
 Full survey results available to MFEA members.
Michael Ellison
President
ellisonm@corporateinsight.com
(212)83...
Upcoming SlideShare
Loading in …5
×

Mfea 2010 Social Media Panel

587 views

Published on

My presentation to the eCommerce Committee of the Mutual Fund Education Alliance in October 2010.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
587
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mfea 2010 Social Media Panel

  1. 1. A new look at market intelligence To “Friend” Is the Trend: Social Media & Financial Services Today 2010 eCommerce Executive Council Forum
  2. 2. The “Social” Web IS the Web  Seven of the top 20 most visited websites in September are social networks/ social media publishing tools1  Facebook (#2)  YouTube (#4)  Wikipedia (#6)  Twitter (#7)  Blogger (#11)  LinkedIn (#16)  MySpace (#18)  Financial services industry is finally taking note  51% of the asset management firms Corporate Insight tracks now using social media  Since January 2009, 15 asset management firms have launched Facebook pages and 14 have launched Twitter profiles  FINRA Releases Reg Notice 10-06 in January 2010 1 According to Alexa
  3. 3. Asset Management Timeline
  4. 4. Survey says…  Corporate Insight surveyed clients in August  26% respondents were from asset management firms  We also surveyed MFEA member firms
  5. 5. MFEA firms more focused on social media 0 10 20 30 40 50 60 70 MFEA Firms Non-MFEA Firms Is your firm currently using social media to interact with customers? No Yes
  6. 6. MFEA firms feel pretty good about efforts so far…
  7. 7. …And are optimistic about future efforts.
  8. 8. Results have been mostly positive
  9. 9. But metrics have yet to be codified
  10. 10. And success seems to be a challenge
  11. 11. Compliance & resources are primary hurdles
  12. 12. Which firm do MFEA members think is leader?
  13. 13. Recommendations 1. Understand what your customers are saying about you. 2. Learn best practices, success & failures from others. 3. Be strategic.
  14. 14. Thank You  Full survey results available to MFEA members. Michael Ellison President ellisonm@corporateinsight.com (212)832-2002 x106 http://www.linkedin.com/in/michaelellison @mikeellison @cinsight

×