Secrets of a Successful Broadcast Journalism Program

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This Keynote highlights tips, techniques and insights for building and maintaining a strong high school broadcast journalism program. It was originally presented by Don Goble, Michael Hernandez and Matt Rasgoshek at the JEA/NSPA national journalism convention in San Antonio on November 17, 2012. For more great info on broadcast and video, visit www.jeadigitalmedia.org

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Secrets of a Successful Broadcast Journalism Program

  1. SECRETS Of a Successful Broadcast Journalism Program 2841Sunday, November 18, 12 1
  2. SECRETS Of a Successful Broadcast Journalism Program Don Goble lhstv.weebly.com dgoble2001@yahoo.com @dgoble2001 Matt Rasgorshek @Matt_raz Michael Hernandez www.mustangmorningnews.com cinehead3@gmail.com @cinehead 2841Sunday, November 18, 12 2
  3. OVERVIEW • program goals • administrative support • professionalism • funding • building a brand • role of social mediaSunday, November 18, 12 3
  4. OVERVIEW • student enrollment • develop student leaders • contests & competitions • partnerships • advanced projects •Q &ASunday, November 18, 12 4
  5. GOALS & PHILOSOPHY WHY CONSIDER IT • informs all decisions • used in grading • explains staff actionsSunday, November 18, 12 5
  6. ADMINISTRATIVE SUPPORT • advantages to supporting journalism • understand pedagogical goals • clear lines of communicationSunday, November 18, 12 6
  7. PROFESSIONALISM • Fourth Estate • courage • consistency • diversity of coverage • quality of workSunday, November 18, 12 7
  8. FUNDING • develop budget & financial goals • school funding sources • grants • parent donations • advertisingSunday, November 18, 12 8
  9. BUILD A BRAND • website • logos • consistencySunday, November 18, 12 9
  10. ROLE OF SOCIAL MEDIA • reporting • promotion • bloggingSunday, November 18, 12 10
  11. ROLE OF SOCIAL MEDIA • reporting • promotion • bloggingSunday, November 18, 12 11
  12. SUSTAIN ENROLLMENT Staff Characteristics • reliable & self-motivated • meets deadlines • flexible • team playerSunday, November 18, 12 12
  13. SUSTAIN ENROLLMENT Staff Characteristics • courageous • creative • curious • good writing skills • diverse interests & backgroundsSunday, November 18, 12 13
  14. SUSTAIN ENROLLMENT Recruiting • show reputation & respect • staff reputation • awards • application process • be selectiveSunday, November 18, 12 14
  15. DEVELOP STUDENT LEADERS • crew roles & responsibilities • editorial staff • peer evaluations • resources for staff • students as lead learnersSunday, November 18, 12 15
  16. CONTESTS & COMPETITION PROS • legitimacy • recognition • publicity • resume/college appsSunday, November 18, 12 16
  17. CONTESTS & COMPETITION CONS • cost • time • may affect curriculum goalsSunday, November 18, 12 17
  18. PARTNERSHIPS • local businesses • local production houses • internships & gigsSunday, November 18, 12 18
  19. ADVANCED PROJECTS • special event videos • consistent alternative assignments • be choosy • know how to say “no”Sunday, November 18, 12 19
  20. RESOURCESSunday, November 18, 12 20
  21. RESOURCES splc.org jeadigitalmedia.org poynter.org rtdna.org scholasticbroadcasting.comSunday, November 18, 12 21
  22. SECRETS Of a Successful Broadcast Journalism Program Don Goble lhstv.weebly.com dgoble2001@yahoo.com @dgoble2001 Matt Rasgorshek @Matt_raz Michael Hernandez www.mustangmorningnews.com cinehead3@gmail.com @cinehead 2841Sunday, November 18, 12 22

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