SECRETS           Of a Successful Broadcast Journalism Program                                 2317Wednesday, December 28,...
SECRETS           Of a Successful Broadcast Journalism Program                                 Michael Hernandez, Adviser ...
OVERVIEW   • goals          & philosophy   • staffing             & recruiting   • story           ideas & assignments   • ...
OVERVIEW   • working                   with administration   • equipment                   & funding   • publicity   • res...
MUSTANG MORNING NEWS   • 13        years old   • 13-28             staff members   • 6-7         minute show length   •2  ...
MUSTANG MORNING NEWS   •5       SD cameras (Sony PD-170)   •2       HD cameras (Sony AX-2000)   • 14        edit bays (iMa...
MUSTANG MORNING NEWS   •2       News Directors   • Sports   Producer, Features Producer,       Social Media Producer   • 2...
MUSTANG MORNING NEWS         First Year Intro Class   • Journalism                Basics   • Law          & Ethics   • Vid...
MUSTANG MORNING NEWS                               Advanced Class                               • Live   Show             ...
GOALS & PHILOSOPHY                                        WHY CONSIDER IT      • informs                all decisions     ...
GOALS & PHILOSOPHY                                      WHAT TO CONSIDER   • news            vs. magazine   • know        ...
GOALS & PHILOSOPHY                               WHAT TO CONSIDER   • The          Fourth Estate   • Free          express...
STAFF                     WHAT MAKES A GOOD STAFF MEMBER                                      • reliable   & self-motivate...
STAFF                     WHAT MAKES A GOOD STAFF MEMBER                                     • good    writing skills     ...
STAFF                               RECRUITING                                     • teacher    recommendations           ...
STAFF               HOW TO ATTRACT GOOD STAFF MEMBERS                                  • Program      reputation &        ...
STORY IDEAS & SELECTION   • themed                bullpen   • local         & national media   • personal                 ...
SCHEDULING   • two          week deadlines   •3       stories deep   • Assigned                  beats?Wednesday, December...
SCHEDULINGWednesday, December 28, 2011
GRADING & EVALUATION   • weekly              grades   • self-evaluation   • News              Director grades   • Teacher ...
Wednesday, December 28, 2011
WORKING WITH                               ADMINISTRATION                                      • State   free speech law  ...
WORKING WITH                               ADMINISTRATION                                      • Work   with principal    ...
EQUIPMENT & FUNDING   • what   & how much do you       need?   • size        of staff   • live       or taped show?   • fr...
EQUIPMENT & FUNDING        Large Budget   • HD           camera   • tripod   • microphone                  (lavalier)   • ...
EQUIPMENT & FUNDING                                 Small Budget                               • iPod Touch     or iPad 2 ...
EQUIPMENT & FUNDING             Set Goals   • quality            vs. quantity   • replacement                 timeline   •...
EQUIPMENT & FUNDING                               Funding Sources                               • booster   club          ...
BUZZ                        Website               • videos         of show               • program         info           ...
BUZZ                   Social Media               • Facebook               • Twitter               • BlogsWednesday, Decem...
Wednesday, December 28, 2011
RESOURCESWednesday, December 28, 2011
RESOURCES                                     splc.org                                  jeadigitalmedia.org               ...
SECRETS           Of a Successful Broadcast Journalism Program                                 Michael Hernandez, Adviser ...
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Secrets Of a Successful Broadcast Journalism Program

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Find out how the Mustang Morning News, a nationally award-winning high school broadcast journalism program has managed to achieve success.

This slideshow was originally presented at the 2011 NSPA/JEA national journalism convention in Minneapolis.

This entry is hosted with related material at www.jeadigitalmedia.org

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Secrets Of a Successful Broadcast Journalism Program

  1. SECRETS Of a Successful Broadcast Journalism Program 2317Wednesday, December 28, 2011
  2. SECRETS Of a Successful Broadcast Journalism Program Michael Hernandez, Adviser cinehead3@gmail.com Brittany Clark, News Director Allie Campbell, Reporter www.mustangmorningnews.com 2317Wednesday, December 28, 2011
  3. OVERVIEW • goals & philosophy • staffing & recruiting • story ideas & assignments • gradingWednesday, December 28, 2011
  4. OVERVIEW • working with administration • equipment & funding • publicity • resourcesWednesday, December 28, 2011
  5. MUSTANG MORNING NEWS • 13 years old • 13-28 staff members • 6-7 minute show length •2 live shows per week • 60 shows per yearWednesday, December 28, 2011
  6. MUSTANG MORNING NEWS •5 SD cameras (Sony PD-170) •2 HD cameras (Sony AX-2000) • 14 edit bays (iMac w/ Final Cut Pro)Wednesday, December 28, 2011
  7. MUSTANG MORNING NEWS •2 News Directors • Sports Producer, Features Producer, Social Media Producer • 21 reporters & photographersWednesday, December 28, 2011
  8. MUSTANG MORNING NEWS First Year Intro Class • Journalism Basics • Law & Ethics • Videography & Editing • Live Show TrainingWednesday, December 28, 2011
  9. MUSTANG MORNING NEWS Advanced Class • Live Show • Social Media • BlogsWednesday, December 28, 2011
  10. GOALS & PHILOSOPHY WHY CONSIDER IT • informs all decisions • used in grading • explains staff actionsWednesday, December 28, 2011
  11. GOALS & PHILOSOPHY WHAT TO CONSIDER • news vs. magazine • know your audience & their needs • frequency of show • consider your reputationWednesday, December 28, 2011
  12. GOALS & PHILOSOPHY WHAT TO CONSIDER • The Fourth Estate • Free expression or PR? • PROFESSIONALISMWednesday, December 28, 2011
  13. STAFF WHAT MAKES A GOOD STAFF MEMBER • reliable & self-motivated • meets deadlines • flexible • team player • courageous • creativeWednesday, December 28, 2011
  14. STAFF WHAT MAKES A GOOD STAFF MEMBER • good writing skills • diverse interests & backgrounds • “in the know” on campusWednesday, December 28, 2011
  15. STAFF RECRUITING • teacher recommendations • letter of application • interviewWednesday, December 28, 2011
  16. STAFF HOW TO ATTRACT GOOD STAFF MEMBERS • Program reputation & respect • awards • reputation of current staff • visibilityWednesday, December 28, 2011
  17. STORY IDEAS & SELECTION • themed bullpen • local & national media • personal passion • ratio of hard news to featuresWednesday, December 28, 2011
  18. SCHEDULING • two week deadlines •3 stories deep • Assigned beats?Wednesday, December 28, 2011
  19. SCHEDULINGWednesday, December 28, 2011
  20. GRADING & EVALUATION • weekly grades • self-evaluation • News Director grades • Teacher gradeWednesday, December 28, 2011
  21. Wednesday, December 28, 2011
  22. WORKING WITH ADMINISTRATION • State free speech law • StateEd. Code on student publications • District policiesWednesday, December 28, 2011
  23. WORKING WITH ADMINISTRATION • Work with principal • professional courtesy • meet with staffWednesday, December 28, 2011
  24. EQUIPMENT & FUNDING • what & how much do you need? • size of staff • live or taped show? • frequency of show • final viewing formatWednesday, December 28, 2011
  25. EQUIPMENT & FUNDING Large Budget • HD camera • tripod • microphone (lavalier) • non-linear editing suiteWednesday, December 28, 2011
  26. EQUIPMENT & FUNDING Small Budget • iPod Touch or iPad 2 • iMovie appWednesday, December 28, 2011
  27. EQUIPMENT & FUNDING Set Goals • quality vs. quantity • replacement timeline • repair budget • wishlist itemsWednesday, December 28, 2011
  28. EQUIPMENT & FUNDING Funding Sources • booster club • PTA & ASB • ROP funds • lab donations • advertisingWednesday, December 28, 2011
  29. BUZZ Website • videos of show • program info • news & awardsWednesday, December 28, 2011
  30. BUZZ Social Media • Facebook • Twitter • BlogsWednesday, December 28, 2011
  31. Wednesday, December 28, 2011
  32. RESOURCESWednesday, December 28, 2011
  33. RESOURCES splc.org jeadigitalmedia.org poynter.org rtnda.orgWednesday, December 28, 2011
  34. SECRETS Of a Successful Broadcast Journalism Program Michael Hernandez, Adviser cinehead3@gmail.com Brittany Clark, News Director Allie Campbell, Reporter www.mustangmorningnews.com 2317Wednesday, December 28, 2011

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