CineGoGo “ Delivering festival films to a big screen near you” February 17, 2009
The Problem:   95% of Festival Films Never Get to Theaters <ul><li>Theater “shelf space” reserved for blockbusters </li></...
Alternative Distribution for  $9.6B Theatrical Market <ul><li>Digital delivery of festival films to alternative venues </l...
Partnering with Freelance Franchisees <ul><li>CineGoGo will partner with franchisees who use the  CineGoGo   Portable Cine...
The Financial Model <ul><li>Breakeven for a franchisee can happen within the first month in the best-case scenario and abo...
The Team <ul><li>Kal Deutsch – CEO </li></ul><ul><ul><li>Wells Fargo, Visa, HomeGain (acquired by Classified Ventures), Es...
Summary <ul><li>Democratizing theatrical distribution while keeping a cinematic big-screen experience </li></ul><ul><ul><l...
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Open Source Cinema

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Radically Changing the Economics of Theatrical Distribution with Portable Cinemas

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Open Source Cinema

  1. 1. CineGoGo “ Delivering festival films to a big screen near you” February 17, 2009
  2. 2. The Problem: 95% of Festival Films Never Get to Theaters <ul><li>Theater “shelf space” reserved for blockbusters </li></ul><ul><ul><li>196 studio films earned 95% of $9.6B revenue in 2007 </li></ul></ul><ul><li>Distribution expensive </li></ul><ul><ul><li>Average marketing/distribution budget: $35MM </li></ul></ul><ul><li>Current theatrical distribution unprofitable </li></ul><ul><ul><li>Lose ($1.13) per ticket, but… </li></ul></ul><ul><ul><li>Earn $3.07 on concessions </li></ul></ul><ul><li>Films costing up to $20 / ticket at festivals have minimal market value afterwards </li></ul>
  3. 3. Alternative Distribution for $9.6B Theatrical Market <ul><li>Digital delivery of festival films to alternative venues </li></ul><ul><ul><li>Powering HD theatrical screenings at popular local venues </li></ul></ul><ul><ul><li>Offering filmmakers revenue and distribution beyond the annual Festival events </li></ul></ul><ul><ul><li>Allows local hosts to act as franchisees and monetize movie screenings </li></ul></ul><ul><ul><li>Matching films to “long tail” of segmented audiences </li></ul></ul>
  4. 4. Partnering with Freelance Franchisees <ul><li>CineGoGo will partner with franchisees who use the CineGoGo Portable Cinema package </li></ul><ul><ul><li>3200 Lumens digital projector supporting HD </li></ul></ul><ul><ul><li>Inflatable 12 foot movie screen </li></ul></ul><ul><ul><li>Wireless portable amp and speakers </li></ul></ul><ul><ul><li>HD Laptop </li></ul></ul><ul><li>Retail cost of package: $1,500 </li></ul>
  5. 5. The Financial Model <ul><li>Breakeven for a franchisee can happen within the first month in the best-case scenario and about four months in the worst-case scenario. </li></ul>
  6. 6. The Team <ul><li>Kal Deutsch – CEO </li></ul><ul><ul><li>Wells Fargo, Visa, HomeGain (acquired by Classified Ventures), EscapeHomes (acquired by HomeAway), TotalMove (acquired by MostHome Corp), Price Waterhouse </li></ul></ul><ul><ul><li>Graduate of Haas School of Business at UC Berkeley with emphasis in finance </li></ul></ul><ul><ul><li>Frustrated filmmaker, produced & directed 2002 Sundance Film Festival short, Behind the Startup: IceVan.com </li></ul></ul><ul><li>Elliott Kopstein – CFO </li></ul><ul><ul><li>Wall Street Communications Technology Analyst -- Alex Brown </li></ul></ul><ul><ul><li>15 years M&A, Financial Consultant </li></ul></ul><ul><ul><li>Founder of AmIGreenOrNot.com -- Green Social Networking </li></ul></ul><ul><ul><li>Frustrated writer/actor -- Co-wrote/acted in Behind the Startup: IceVan.com. Official Selection at the 2002 Sundance Film Festival </li></ul></ul>
  7. 7. Summary <ul><li>Democratizing theatrical distribution while keeping a cinematic big-screen experience </li></ul><ul><ul><li>Streamlined, cost-effective model </li></ul></ul><ul><ul><li>Digital facilitation of formerly-offline processes </li></ul></ul><ul><ul><li>Unique matching of content to specialized audiences </li></ul></ul><ul><li>Escapist entertainment booms during economic downturns </li></ul><ul><ul><li>&quot;Throughout most of the Depression, Americans went assiduously, devotedly, almost compulsively, to the movies…the movies offered a chance to escape the cold, the heat, and loneliness; they brought strangers together, rubbing elbows in the dark of movie palaces and fleapits, sharing in the one social event available to everyone.“ </li></ul></ul><ul><ul><ul><li>--Carlos Stevens, From the Crash to the Fair - The Public Theatre , 1979 </li></ul></ul></ul><ul><li>Feedback & Next steps </li></ul>

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