Making It BIG On Social Media (& having them LOVE you!)

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Speech I gave in Jan 2014 about the top 10 things to know about #SocialMedia to become a rock star... and now to create REAL connections and engagement. #strategy #facebook #twitter #Linkedin #trendsfor2014 #youtube #socialmediastrategy

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Making It BIG On Social Media (& having them LOVE you!)

  1. 1. Making it BIG on Social Media (And having them LOVE you!) www.SOCIALVENTION.com
  2. 2. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
  3. 3. #1 You MUST have a Social Media STRATEGY!
  4. 4. HOPE is *NOT* a strategy!
  5. 5. Strategy: Specific goals Specific Reasons Specific Resources
  6. 6. Biz Goals Fan Base = Distribution
  7. 7. Sales Funnel
  8. 8. Content is KING
  9. 9. Strategy: Branding Marketing Competitive Analysis Social Media Platforms
  10. 10. #2 Where Are Your Clients? (Not Always Where You Think!)
  11. 11. Rapportive
  12. 12. Facebook “Family Reunion” ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins
  13. 13. Twitter “Cocktail Party” ~ 17 Million (CT, OR, KY, KS & OK) ~ HIGHLY tuned into brands ~ 3 times more likely to follow brands than Facebook users ~ Majority on mobile
  14. 14. LinkedIn “Board Room” ~ 2 new users sign up every second ~ More than 1 million groups ~ 60% use as their primary professional network ~ 50% of Fortune 500 hire through LI
  15. 15. Pinterest “Bulletin Board” ~ 80% Women ~ Spend more $ more often then other top 5 social media sites ~ 47% online consumers based decision on recommendation
  16. 16. YouTube “Bite Size TV” ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ If YouTube were a country... It would be the THIRD LARGEST after China & India”
  17. 17. #3 Two Cool Tricks For Each Platform
  18. 18. It’s NOT LogoBook!
  19. 19. Hyperlink & Apps
  20. 20. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media
  21. 21. Reach the Media
  22. 22. Company Profile
  23. 23. LinkedIn Add Contacts
  24. 24. Pinterest Boards
  25. 25. Guest Pinner
  26. 26. Expert Videos
  27. 27. Subscribe Video
  28. 28. #4 Two Tricks to DOUBLE Your Fan Base
  29. 29. Tap CURRENT Peeps
  30. 30. Follow BACK!
  31. 31. #5 TOP TOOLS
  32. 32. Hootsuite
  33. 33. Measure ~ bitly ~ Facebook Insights ~ Sprout Social ~ Tweet Reach
  34. 34. For Fun! ~ RedStamp ~ Kanvas ~ Diptic ~ iWatermark
  35. 35. #6 Free Offerings
  36. 36. Social Media Magic
  37. 37. Book Preview
  38. 38. #7 Convert to Customers
  39. 39. Who’s Engaging?
  40. 40. Guidelines ~ Follow up ~ Heat Cases ~ After Hours ~ Proactive
  41. 41. #7 D’oh! When It Goes South…
  42. 42. When Bad Things Happen
  43. 43. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
  44. 44. #8 Protect Your Brand NOW!
  45. 45. Protect Your Brand! **Background and hiring** ~ Employee guidelines are a MUST! ~ Talk about what’s acceptable (& what’s not) ~ Non disclosure? ~ DO NOT request social media passwords
  46. 46. #9 Think Local… Go Global!
  47. 47. Search.Twitter.com #PR #HR #Obama #SocialMedia #Socialvention
  48. 48. Target Locally
  49. 49. #10 2014 Trends
  50. 50. Promoted Post
  51. 51. Targeted Ads
  52. 52. 80 / 20 Rule
  53. 53. Value #1 Information
  54. 54. Engagement
  55. 55. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE
  56. 56. Upcoming Class! Cindy@SOCIALVENTION.com Jan 30th 8-week Group Intensive Regularly $495 $395 Register TODAY!
  57. 57. SPECIAL THANKS!!
  58. 58. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison

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