SEO in a Nutshell: 50 Shades of Grey? EVO Nexus Meetup May 2014

331 views

Published on

Optimizing your website for the search engines is still important to pay attention to. This presentation takes you through the basics of what is needed to make that happen.

Published in: Marketing, Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
331
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

SEO in a Nutshell: 50 Shades of Grey? EVO Nexus Meetup May 2014

  1. 1. SEO in a Nutshell 50 Shades of Grey? Marketing Monday’s May 12, 2014 Cindy Turrietta | Search Marketing Strategist | Cindy@CindyTConsulting.com https://www.facebook.com/affordablesearchengineranking http://www.linkedin.com/in/cindytconsulting https://twitter.com/cindyturrietta
  2. 2. Definitions SEO (search engine optimization) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Optimize Make the best or most effective use of (a situation, opportunity, or resource). To make as effective, perfect, or useful as possible.
  3. 3. The 3 Parts of SEO 1. Website Technical optimization 2. Website On-page optimization 3. Off-page optimization
  4. 4. TRUSTCONVERSIONS! ENGAGEMENT TRUST DEVICES
  5. 5. Technical Optimization 1. Page load time 2. Mobile 3. Social 4. Microformat markup 5. Authorship 6. Bounce rate
  6. 6. Straight from the Horse’s Mouth... ● Review your page titles and snippets ● Blocking Google ● International ● Mobile ● Images and video ● Indicate paginated content ● Meta tags that Google understands ● About rel="canonical" ● Use rel="nofollow" for specific links ● Hidden text and links ● Cloaking ● Link schemes ● Use canonical URLs ● Author information in search results ● Link to your Google+ profile using rel=" author" ● Automatically generated content ● Sneaky redirects ● Doorway pages ● Scraped content ● Creating pages with malicious behavior ● What is hacking or hacked content? ● User-generated spam http://tinyurl.com/google-content-guidelines
  7. 7. rel=”author” The Definitive Guide to Google Authorship Markup http://tinyurl.com/definitive-guide-authorship
  8. 8. On-Page Optimization 1. Title tags (60 characters) 2. Unique meta desc (120 characters) 3. Internal keyword rich text links - vary text used 4. Write for human audience, keyword density is not important 5. Content = text, video, graphics, documents, audio; quality is important 6. Use related keyword phrases on pages, length based on competition 7. Keyword focused & compelling! 8. Trust & Engagement is key
  9. 9. Quality Content IS King ● Attracts links ● Increases sharing ● Boosts time on site ● Can be repurposed ● Lowers bounce rate ● Increases number of pages visited ● Increases conversion goals from calls to action
  10. 10. Links are the King’s Ransom 1. Off page content created with quality in mind 2. Organic link diversity is best 3. Selected directory submissions 4. Quality of links is most important!
  11. 11. Google’s Algorithm Updates http://moz.com/google-algorithm-change
  12. 12. Robust and Free http://www.google.com/analytics/ October 2011, Google changed the way it harvests data from search to protect users’ privacy. http://blog.kissmetrics.com/unlock-keyword-not-provided/ Just Do It!
  13. 13. Wash, Rinse, Repeat Write & Repurpose Quality Content ANALYSIS KEYWORD RESEARCH CONTENT CREATION ON-PAGE OPTIMIZATION SYNDICATE CONTENT
  14. 14. Take Aways 1. SEO is more than meta data. 2. Change is inevitable. 3. Wash, rinse, repeat.
  15. 15. Tools Analytics http://www.google.com/analytics/ Webmaster Guidelines http://www.google.com/support/webmasters/bin/answer.py? hl=en&answer=35769 http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html http://help.live.com/help.aspx?mkt=en-us&project=wl_webmasters (requires account) Ranking Tools http://tools.seobook.com/firefox/rank-checker/# http://moz.com/tools http://www.searchenginenews.com/about/plans/ Training & more! http://www.searchenginenews.com/about/plans/ Keyword Research https://adwords.google.com/ko/KeywordPlanner/Home (requires AdWords account) http://www.keywordeye.com/ http://www.keywordspy.com/ http://www.semrush.com/ http://www.wordstream.com/keywords http://www.spyfu.com Check Links http://www.quirk.biz/searchstatus/ http://www.backlinkwatch.com/index.php http://www.linkdiagnosis.com/ Social Media Syndicating https://hootsuite.com/plans
  16. 16. SEO in a Nutshell 50 Shades of Grey? Marketing Monday’s May 12, 2014 Cindy Turrietta | Search Marketing Strategist | Cindy@CindyTConsulting.com https://www.facebook.com/affordablesearchengineranking http://www.linkedin.com/in/cindytconsulting https://twitter.com/cindyturrietta

×