SXTXState 2015 Wrap Up presentation

1. SXSW 2015
Analytics, Insights and Recommendations

2. SXTXState Wrap Up
Participants
 Kimberly Cook – Site Design
 Becky Larson – Content
 Carl Clark – Video
 Aisling Niestroy – Social Media
 Tyler Hammond – Social Media
 Faculty – Cindy Royal, Jon Zmikly, Dale
Blasingame, Jacie Yang
Grad Student Assistant – Jordon Brown

3. SXTXState Wrap Up
2014 vs. 2015
2014 Data
 Preliminary Posts: 47
 Posts at event: 66
 Pageviews: 10,869
2015 Data
 Preliminary Posts: 55
 Posts at event: 68
 Pageviews: 13,436

4. SXTXState Wrap Up
Top Posts: Preliminary (Pageviews)
208
186
181
127
121
0
50
100
150
200
250
Preview: Is the Internet
the Answer?
Top 5 Panels for Sports
Fans
Preview: Forget Loyalty,
Build Habits
Top 5 Panels for Animal
Lovers
Preview: You Can’t Sit
With Us – Craft Beer
Subculture

5. SXTXState Wrap Up
Top Posts: At Event (Pageviews)
150
146
141
119
92
0
20
40
60
80
100
120
140
160
Lawrence Lessig Fights to
Save Democracy
Decision-Science Secrets
That Drive Behavior
The Case for Design
Thinking in
Communications
5 Digital Habits to Rock
Your Brain
The Millennials:
Empowering a Modern
Workforce

6. SXTXState Wrap Up
1264
693 663
422
48 40 35 28 20 11 9
0
200
400
600
800
1000
1200
1400
Sessions
Jan 1 - April 15
Traffic Sources

7. SXTXState Wrap Up
Country Sources
105
100
87
81
76
62
56
52 50
42
30
27
0
20
40
60
80
100
120
Sessions
Jan 1 - April 15

8. SXTXState Wrap Up
Operating Systems
1716
1339
1087
231 204
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Mac Windows iOS Android Other
Sessions
Jan 1 - April 15

9. SXTXState Wrap Up
YouTube
• # of videos 105
• Previews 23
• On site 82
• Total Minutes Viewed 1658
• Average Amount of Time Viewed per video 1 min 7 sec

10. SXTXState Wrap Up
Views Likes Dislikes
Jessica McDonald
Gamergate 344 6 51
Lawrence Lessig finance 151 4 0
Francesca Marie Smith
Google 114 5 0
Princess Reema's keynote 48 1 0
Mapping your world Carol 40 2 0
Astro Teller talks balloon
internet 34 0 0
Back to the Future Ben
lere 30 0 0
Krystine connection &
Students 24 0 0
Yik Yak Founders 17 0 0
Aisling's Mon @ SXSW 16 0 0
YouTube

11. SXTXState Wrap Up
Instagram

12. SXTXState Wrap Up
Facebook

13. SXTXState Wrap Up
Facebook

14. SXTXState Wrap Up
Twitter

15. SXTXState Wrap Up
Twitter

16. SXTXState Wrap Up
#SXTXState Topics

17. SXTXState Wrap Up
Liked
 Diversity of panels and themes, something for everyone, lots
to choose
 Diversity of people
 Innovative ideas, timely topics, people talking about their
passions, excited.
 People who are interested in same things I am, willing to talk
 Good engagement on social media.
 Strong keynotes
 Space, journalism, art, culture, comics, politics, sports panels

18. SXTXState Wrap Up
Liked
 Great outside activities, other than panels, speakers
 Most locations were close
 Lounges, food, drink
 Martine Rothblatt, Jonah Peretti, Ben Lerer, Astro Teller, Mark
Duplass, Cast of Community
 Meeting people: John Grunsfeld, Colin Cowherd, Bill Simmons
and Serge Ibaka
 Interactive Awards as a good closing activity

19. SXTXState Wrap Up
Wished
 Better, more consistent WiFi
 Fewer rsvps
 Improved diversity, some panels women were moderators
 Still spread out, wish some venues were closer
 Less expensive – badge, parking, Uber
 Better transit
 Wish I could have attended more
 Access to high profile speakers
 Better directions to events outside Conv Center
 More innovative tech/media for Sports panels
 More about Fusion technology
 More games and tournaments
 More panels on tech that aren’t workshops I need to sign
up for.

20. SXTXState Wrap Up
The App
 Good and bad
 Liked to use it, liked that you could double/triple book
 Had problems, crashed a lot
 Good IT support
 Would like hashtags, Twitter names and be able to Tweet
from app
 Better location services on app

21. SXTXState Wrap Up
SXTXState
 Use of social media to document
 Working with a team to cover an event.
 Liked using Storify
 Autonomy to build our own schedule; invested in the
project
 Having connection with panelists before (doing
interviews for project)
 Great work on project, worked hard
 Taco Party
 Online Media Design or equivalent experience as
prerequisite for this class
 Speakers for previews more accessible

22. SXTXState Wrap Up
Aha Moments & Takeaways
 I realized that I’ve made the right choices in my life in terms of
coming to grad school and choosing to study digital media.
Interactive was just a constant reminder that I love what I do.
Interactive gave me a glimpse of the future, and it only goes up
from here. – Aisling
 The future of media lies in sharing. Content is no longer the finish
line. You can have a well-written story or a well-designed
advertisement, but if people don’t drive it forward, the content
won’t make a difference. - Aisling
 I would say that two of the small panels I attended, Telling Stories
with New Screens and Making Music Physical Again, stood out for
the enormously talented people speaking as well as their use of
digital innovation in their work. Martine Rothblatt’s keynote was
another highlight and beyond being mind-boggling subject-wise,
it really showed me that anything is possible and the future holds
more than we can imagine - Becky

23. SXTXState Wrap Up
Aha Moments & Takeaways
 I was fascinated by Ben Lerer's session. His view on the loop
between commerce and media was a completely new concept
to me. Should media companies own their advertisers? – Kimberly
 There was a huge focus on UX and UI across the board. That has
been a focus of the gaming industry for years, but it's really
starting to come of age in the rest of the digital sphere. - Kimberly
 My personal takeaway was hope that the people I met,
connections I made, and skill I got to hone will bear fruit in the
future. – Carl
 Accept digital and develop a strategy to reach millennials. - Tyler

24. SXTXState Wrap Up
Panel Proposal Topics 2016
 Preparing Generation Z for digital careers - Aisling
 LGBT community building in the digital era - Becky
 Fan engagement in sports social media - Tyler
 Drones and FAA regulations - Kimberly
 Relationship between science and art - Carl

25. SXTXState Wrap Up
Thank You
 Please visit SXTXState.com for more insights from
the team.
 Each student did a wrap-up post
 Summary video