Hipster Learning: Preparing for Jobs That Don't Exist Yet
Hipster LearningCindy Royal, Ph.D.School of Journalism and Mass CommunicationTexas State Universitycindyroyal.comFind this presentation at slideshare.net/cindyroyalAccompanying video at youtube.com/watch?v=-DwXWXyQot8
Hipster Learning• Driven by technological advances, the media environment continues to experience rapid change• Students have to learn current concepts, but also must be prepared to grasp new ideas and apply them in their workplaces• Todays students are preparing for jobs that dont exist yet, and graduates are expected to be immediately productive in defining and shaping these new roles. • Social media editors • Community managers • Programmer/developer roles in communication companies
Maira Garcia• Statesman, Social Media Editor• Now Web Producer at The New York Times• Undergrad and Grad at TXST Jackie Baylon • Digital First Media, NYC, News Producer • Undergrad TXST
Josh Shepherd • Interactive Manager and Strategist, MOSAK Advertising and Insights • Grad at TXSTShannon Delaney• Digital Marketing Coordinator, MOSAK Advertising and Insights• Grad at TXST
Jordan Viator Slabaugh• Interactive Communications Manager, Spredfast• Previously, Director of Social Media, Convio• Undergrad and Grad at TXST Andrew Waldrup • Social Support, Spredfast • Previously Culture Evangelist at Gowalla • Undergrad TXST
Nicole Martinez• Social Media Specialist, HomeAway• Grad at TXST Mairin Heard • Social Media Specialist, HomeAway • Undergrad and Grad TXST
Ashley Hebler• Junior Front-End Web Developer, Volusion• Grad at TXST Doug Seliger • Junior Developer, Mason-Zimbler • Undergrad & Grad at TXST
Haley Peck• Front-end Web Developer, Blackbaud• Undergrad at TXST Matt Slabaugh • Interactive Designer, Sparksight • Undergrad at TXST
Dee Kapila• Digital Strategist/Technology Consultant, The University of Texas• Grad at TXST Kristin McCasland • Web and Social Media Editor, Rice University • Undergrad and Grad TXST
Sarah Garcia• SXSW, Interactive Programming Coordinator• Undergrad and Grad TXST Andrew McNeill • SXSW, Festival Coordinator • Also Staff Writer, 48 Min of Hell blog • Undergrad TXST
Questions• How can you best prepare to work in an environment that requires flexibility and innovation?• How should you develop a mindset for learning rather than an emphasis on specific tool training or a particular skill set?• How can anyone apply this model throughout a career?
Realities• Computers will be a part of most any career you choose.• Social media is not just something you do for fun.• People will get information in a variety of embedded and atmospheric ways.• Data, data everywhere.• Game dynamics will inform storytelling.• Things change. Rapidly.
General Curriculum Approach• Courses cover the realm of conceptual/theoretical to basic skills to advanced tech• Balance emphasis on communication, design and development in projects• Engagement with social media; blogs, Twitter, Facebook…• Attention to current events in tech• Focus on judgment, problem-solving and troubleshooting• A digital media emphasis: centers, projects, events• Faculty development• Professional community ties
Make Things• Strong online portfolio• Start a blog• Learn to shoot and edit video and audio• Take things to the next level• Promote work on social media• Make it easy for someone to contact you
Network!• Both online and offline• Develop a professional social presence; positive, interesting, passionate• Connect with professionals• Attend meetups
Stay up-to-date• Read blogs and tech publications• Try out new platforms• Do tutorials• Pay attention
How Employers Deal• What are employers looking for? • Flexible • Problem-solving • Self-starter • Curious about tech; ability to learn on one’s own • Passionate about field as demonstrated on social media • Creative side projects
Distance Education/Lifelong Learning• Be prepared to learn throughout life• Seek out online resources, YouTube tutorials, Lynda.com, CodeAcademy.com• Free or inexpensive workshops in your area• Talks at meetup groups• Make friends with people who know things and can help you• Seek an advanced degree• Demonstrate what you have learned!
Thank You!Find this presentation at slideshare.net/cindyroyalAccompanying video atyoutube.com/watch?v=-DwXWXyQot8
The following slides contain additionalinfo on Texas State’s School ofJournalism and Mass CommunicationDigital Media curriculum
Undergraduate Curriculum• Fundamentals of Digital/Online Media – new core class• Web Design and Publishing• Multimedia Journalism• Digital Storytelling
Graduate Curriculum• Issues in New Media• Online Media Design• Advanced Online Media• Content Management Systems