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Bringing Digital Into the Curriculum - AEJMC 2017

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Bringing Digital Into the Curriculum - AEJMC 2017

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Bringing Digital Into the Curriculum - AEJMC 2017

  1. 1. Bringing Digital Into the Curriculum Cindy Royal, Ph.D. Professor and Director, Media Innovation Lab School of Journalism and Mass Communication Texas State University cindyroyal.com digitalcurriculum.cindyroyal.net
  2. 2. New AEJMC Strategic Plan Direction Transform teaching, scholarship and service to promote storytelling, innovation and engagement across platforms Strategies for Direction: • Inspire continuous learning • Embrace emerging roles • Integrate journalistic values and communication expertise into digital products • Encourage entrepreneurship • Connect audiences and engage citizens in communities • Recognize data and analytic patterns • Appreciate unique dynamics of the evolving digital landscape
  3. 3. Products Platforms Data Engagement Websites, apps, bots, interactive storytelling projects… Content management systems, social networks, commenting systems, blogs, wikis… Data provides the basis for content management systems, social networks, analytic platforms and interactive storytelling Digital engagement includes participation on social networks, commenting on websites and interacting with content.
  4. 4. AEJMC 2017 Panel Titles and Descriptions 25 26 28 32 36 39 43 45 47 63 69 71 107 0 20 40 60 80 100 120 data mobile share/sharing twitter election newspaper digital facebook television/tv engagement political online social media 1 1 2 2 3 5 8 9 12 13 14 14 19 22 0 20 40 60 80 100 120 drone entrepreneurship bot snapchat algorithm product interactive coding/programming platform analytics innovaton virtual reality/360 instagram fake news
  5. 5. Progression at TXST • Taught Web Design • Enhanced graduate concentration in new media, now digital media • Introduced a required digital course - undergraduate • Added faculty (in many cases, hired our own grad students) • Added sections, added courses • Started meeting informally, a "rogue" group as our own sequence • Digital courses became requirements in other majors • Digital concentration • Culminated in new digital major
  6. 6. Digital Media Innovation Same Core as Other Majors (12 hours): Intro to Mass Communication, Media Writing, Media Law, Fundamentals of Digital/Online Media DMI Major Requirements Required (9 hours) • Web Design – includes elements of content, design, mobile, programming and multimedia • Advanced Social Media and Analytics – strategy, research, content and analytics related to digital media careers; other courses could be developed to also satisfy this requirement. • Digital Media Innovation Capstone - Guest Speakers on innovation, technology, research and strategy; development project Choose Adv Coding or Multimedia (6 hours): • Media Design • Documentaries • Multimedia Journalism • Visual Storytelling • Coding and Data Skills for Communicators • Mobile Media Development 12 hours of Mass Comm electives – can include short courses
  7. 7. Short courses
  8. 8. Today’s Plan • Key Questions: Bill Silcock • Panel: discussion and questions • Break • Design Thinking About Curriculum

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