Craft Beverage Jobs - Media Kit


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Craft Beverage Jobs launched on April 1, 2014 and is dedicated to connecting passionate people with unique jobs in craft beer, wine, spirits, coffee & other artisan beverages.

Our site is a soul-powered career resource for this thriving and growing beverage segment, and we're excited to promote the brands who partner with us, promote their jobs, and promote their products!

Published in: Career, Technology, Business
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Craft Beverage Jobs - Media Kit

  1. 1. © 2014 Craft Beverage Jobs - a division of Craft Beverage Media, LLC Craft Beverage Jobs Media Kit
  2. 2. MISSION Our mission is to connect passionate people with unique jobs in craft beverage (craft beer, wine, spirits, coffee & other artisanal beverages) while simultaneously promoting the industry, the brands that utilize our site, the people who work in craft beverage, and our partners and sponsors. The CBJ team are social media and brand marketing experts and we are dedicated to catapulting the craft beverage industry through our career services, engagement strategies, and innovative media campaigns. ABOUT Craft Beverage Jobs is run by a small team of friends who make up Craft Beverage Media, LLC. Founder is Cindy Molchany who is a veteran of the wine industry and has been a digital marketing consultant for wine and craft beer for the last 6 years. Cindy has run national social media campaigns for international beverage organizations as well as helped independent producers get noticed online. The team behind Craft Beverage Jobs and Craft Beverage Media are all seasoned online business & Social Media Marketing professionals excited to help move this category forward! © 2014 Craft Beverage Jobs - a division of Craft Beverage Media, LLC Craft Beverage Jobs
  3. 3. SERVICES Employers that wish to use Craft Beverage Jobs for their recruiting needs have the following options: Basic Job Listings Our basic listings are $95 for 30 days. Posting on CBJ includes access to a comprehensive employer dashboard where listings and applications can be managed. Listings can be formatted and are enabled to include links and images. All basic listings are shared and promoted on Twitter, and in most cases shared and promoted on Facebook and Google+ as well. Featured Job Listings Our featured listings are $125 for 40 days. All employers have access to the employer dashboard in order to manage listings/applications and all listings can be formatted with links and images. In addition, featured listings get shared and promoted via Twitter, Facebook and Google+ numerous times throughout the 40 days and are featured in our weekly job digest blog post. © 2014 Craft Beverage Jobs - a division of Craft Beverage Media, LLC Craft Beverage Jobs
  4. 4. Specialized Recruiting Services Employers in need of recruiting assistance may be interested to use the Craft Beverage Jobs team in order to reach specialized and highly sought after candidates. In addition to utilizing the latest social recruiting strategies to find only the most qualified and highly sought after candidates, we can also manage the application funnel for you - vetting candidates and providing you with detailed analysis in order to streamline the hiring process. Recruitment services start at just $500. To inquire, send Cindy Molchany an email at CONTENT In addition to highlighting employers, career opportunities, and candidates, the Craft Beverage Jobs blog also features industry news, events, and offers an assortment of career and job hunting tips. We also pride ourselves on sharing the latest of industry news via our social media outlets. Email if you have industry related news that you would like us to know about. You can also reach us on Twitter via @craftbevjobs or contact us via our Google+ page +craftbeveragejobs ADVERTISING & SPONSORSHIP OPPORTUNITIES Craft Beverage Jobs seeks to work with like-minded organizations interested in supporting our mission through advertising & sponsorship. Our goal is to offer an immense amount of value in exchange for your support - making supporting Craft Beverage Jobs an easy choice. Below are a few options. If something you have in mind is not offered and/or are interested in pricing, send Cindy Molchany an email and start a conversation; we are savvy creatives eager to create a program to help you achieve your marketing goals. © 2014 Craft Beverage Jobs - a division of Craft Beverage Media, LLC Craft Beverage Jobs
  5. 5. Founding Sponsorship - $4000 A limited number of Founding Sponsorships are available in 2014, and benefits extend through all calendar year 2015. Craft Beverage Jobs launched on April 1, 2014, and founding sponsorships will help us finance our operation until we monetize the job board functionality of the site (target date: Jan 1, 2015). By supporting us early, founding members will enjoy these amazing benefits: • Unlimited Job Postings through 2015 • Concierge service on Job Postings (email us your listing and we’ll publish for you) • 3 blog posts (either sponsored story or featured story) • Regular Social Media mentions and support of your efforts online • 20% discounts on our Social Media Consulting Services • Includes sponsorship/co-host of one weekly #CraftBevChat • Opportunity to contribute to our upcoming Kickstarter Campaign • Permanent logo & link as a Founding Sponsor on our sponsor/partner page Inquire about Founding Sponsorship © 2014 Craft Beverage Jobs - a division of Craft Beverage Media, LLC Craft Beverage Jobs
  6. 6. 1-Year Unlimited Job Posting Sponsorship - $2000 (not available until 2015) Opening or expanding operations this year? Why not promote your brand while simultaneously taking care of your recruiting needs by signing up as a yearly sponsoring member of Craft Beverage Jobs? Benefits include: • UNLIMITED JOB POSTINGS FOR 12 MONTHS • 2 Featured Stories on our blog • Logo & Link on our sponsor/partner page Inquire about Annual Sponsorship #CraftBevChat Sponsorship - $1000 (1 available per month) @CraftBevJobs hosts #CraftBevChat on Tuesday evenings on Twitter (beginning Summer, 2014). These chats bring together an assortment of beverage bloggers, industry representatives (breweries, wineries, distillers), and job seekers to discuss all things craft beverage. The topics change weekly. Sponsoring a month of #CraftBevChat includes the following: • A minimum of 5 tweets per week from @CraftBevJobs promoting you as the #CraftBevChat sponsor • Introduction as sponsor 5-10 minutes prior to beginning of weekly chat with an invitation to follow your account • One sponsored post during the month on the Craft Beverage Jobs blog © 2014 Craft Beverage Jobs - a division of Craft Beverage Media, LLC Craft Beverage Jobs
  7. 7. • Logo & link on blog sidebar & promotion on #CraftBevChat homepage slider • Opportunity to do a giveaway or promotion during the weekly #CraftBevChat (encouraged) The chat sponsor and Craft Beverage Jobs will work together to come up with a unique topic for one of the 3/4 chats during the month of sponsorship. We will chose a topic that is beneficial to you, but that also is interesting and of value for our chat participants. Sponsoring of #CraftBevChat works best when your intention is to engage with participants, not sell to them. Because #CraftBevChat is just getting started, sponsorships are available at an amazing low rate. And, by joining us in 2014 as a chat sponsor, you’ll receive 20% off any #CraftBevChat sponsorship in the future. Inquire about #CraftBevChat Sponsorship Sponsored Posts - $300 Sponsored posts are a great way to get your message out to our craft beverage audience. Have an upcoming release, event, or special announcement to make? We work with you on the editorial copy to ensure it is positioned well for our readers, and the post is linked to for 10 days from the Craft Beverage Jobs homepage in addition to being promoted via Social Media. Inquire about Sponsored Posts © 2014 Craft Beverage Jobs - a division of Craft Beverage Media, LLC Craft Beverage Jobs
  8. 8. Featured Stories - $150 Want your business to be highlighted on the Craft Beverage Jobs blog and promoted to our audience? We are great story tellers and will create an engaging post about your business that our readers will enjoy. These posts are not reviews, but rather an fun and descriptive overview of your brand or business. Inquire about Featured Stories SOCIAL MEDIA MARKETING Craft Beverage Jobs - a division of Craft Beverage Media, LLC - is operated by a team of social media marketing and brand management experts and we’re available to work with you to achieve your online campaign goals. Interested to have up promote and execute on a social media marketing strategy for an upcoming launch, release, or event? Want to create a series of Hangouts on Air that will result in an increase in your Google+ and Youtube presence? Need help with your Kickstarter campaign? Contact us to learn more about how Craft Beverage Media can help you online. © 2014 Craft Beverage Jobs - a division of Craft Beverage Media, LLC Craft Beverage Jobs
  9. 9. ANALYTICS & STATISTICS (As of June 1, 2014) Craft Beverage Jobs has been in existence for exactly two months. In that time, with zero spent in advertising, we’ve received over 1500 unique visitors to our site with over 1000 them coming in the last 30 days. Word is spreading fast, and we project over 10,000 unique site visitors per month within the next 3 months. Over 50 job postings have been listed on our site so far advertising positions across the US in craft beer, wine, spirits, coffee, and even kombucha. We are enjoying exponential growth on Twitter with over 800 followers since April 1. Our presence on Facebook and Google+ are steadily growing as well. Over 50% of our site traffic comes from Social Media referrals. FOR MORE INFORMATION PLEASE CONTACT Cindy Molchany, President & Founder 831.222.0391 © 2014 Craft Beverage Jobs - a division of Craft Beverage Media, LLC Craft Beverage Jobs