Some websites have what I call single serving content: you’ll
go there once, and not return until you need it again. It could
be a long time until you go back, so the user wouldn’t install a
Responsive Design: Designed for multiple devices,
adjusting the design based on the device. Equal, but different.
Adaptive Design: Designed specifically for a mobile or tablet
experience. Not equal and separate.
Native Application: A program designed specifically for iOS,
Android or Windows. Different and separate.
No mobile design: Designed for desktop and tablet only.
Bars, Tabs, and Hypertext: “We see much less hypertext on
mobile pages. Links instead appear in the form of bars, tabs,
and buttons.” Bigger objects such as bars, tabs, or buttons
allow users to tap with more precision. It is essential to make
the actionable objects on mobile sites big and easily
Integration with Phone Functions: While mobile platforms
place many limitations on design and content, they also open
up new opportunities that traditional Web sites cannot
provide. For example, there is better integration with phone
functions such as direct calling and text messaging, which
lets mobile sites facilitate ordering products by phone.
Statistics proves mobile is the way to go.
We reported comScore data in May 2012
that showed that on smartphones 82% of
mobile media time is via apps. This is a
key insight as companies decide whether
to develop mobile apps or create mobile
device specific apps. InApril 2013 mobile
analytics vendor Flurry released a useful
summary of category of app usage
across smartphones and tablets and
similarly to the previous report it shows
that app usage dominates browser usage
as they put it:
It’s anApp World. The Web Just Lives in
It. You do have to be careful about
interpreting this though, since Facebook,
games and utility apps will naturally have
the greatest time spent and browser use
is still significant by volume if not