20 Ways to Not Build Stuff

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  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • Introduce myself. product manager for KISSmetrics, we provide web analytics Our mission is to give businesses the information they need to make make better decisions. You can’t effectively market if you don’t know which marketing campaigns are converting customers. You can’t effectively build a product if you don’t know which parts of your product customers are using now. You can’t effectively retain customers if you don’t understand where they’re having problems and where they’re getting value. There are a ton of questions that any web business owner should be asking
  • 20 Ways to Not Build Stuff

    1. 1. 20 Cindy Alvarez KISSmetrics BUILD STUFF ways to
    2. 2. “ Tell me how it would make your life better.” 1
    3. 3. 2 Say what you’re for; say what you’re against
    4. 4. “ This is what you should do, instead .” 3
    5. 5. Miracle on 34th St 4 Send the customer to your competitor
    6. 6. 5 Offer a workaround...
    7. 7. 6 Fake the functionality
    8. 8. 7 Ignore it until you can’t
    9. 9. Be less attractive (to certain types of customers) 8
    10. 10. 9 “ Until we can do it, use us for free.”
    11. 11. Let some fish get away 10
    12. 12. Build a simple API 11
    13. 13. 12 Email us for more info
    14. 14. Force customers to pick a single priority 13
    15. 15. 14 Charge a ridiculous amount
    16. 16. Have rules but don’t enforce them 15
    17. 17. 16 Only build it if you can measure it
    18. 18. 17 Be grateful 18 Ask for help
    19. 19. 19 Notify me when... √
    20. 20. 20 Play nice with others

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