Using flickr for photo management - UCDA


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After struggling for years with how to manage and share a sprawling photo library at a large university, several designers at Arizona State University worked together to find a solution by using Flickr. Cindi Farmer, art director and multimedia developer at ASU will share their experience, and talk about the models and processes that have worked the best for the community of designers at ASU. UCDA Breakout session 2011

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  • Hello.
  • l’m a huge believer in collective intelligence – We come from a culture where we love to share stories, our mistakes and solutions…. and are always open to new idea Take pulse of the group: who uses flickr, who also does photography, who is in charge of organizing photo libraries?? We’ll have convo at the end - learn from each other
  • Photographer’s, designer’s, manager’s ?? This may be different for different institutions. What I do know is that the quality of the images I have access to, directly affect the quality of my design.
  • This is a journey - everyone may be in a stage Being respectful of where people are at Processes are evolving
  • Let’s celebrate the fact that we live in the digital age!
  • But once we did get to digital, we were just putting our image collections on servers / shared drives I would often pull off collections of personal favorites into my own library on my local computer Different departments had their own shared drive - you saw what they had after it was was printed – may share several photos with you Some departments had rules about new photoshoots - wouldn’t share until after a year
  • Our first attempts and taggin: Documenting photo shoots ina Filemaker pro database to reference folders on share folder
  • Started using Bridge to browse We could also add batch keywords Other staff photographer using Photo Mechanic (loves it), also have heard of others using extensis
  • Community of Designers had several discussions on how to solve the problem. Tried to use a DAM - one department was kind enough to invest in it Photographer would send CDs over for them to load Problems: Too many of same image Bottlenecked at the uploading stage
  • Here’s where I had many personal/professional epiphanies: SanFran 2007 Collective intelligence User centric model Open source - sharing – whuffie “ talking in mock ups” “ angels of smartness”
  • Amazing how transparent he was How he used this to “talk in mock ups” and record his favorite design patterns, and user experiences
  • We were so excited about these ideas, our design community tried experimenting with flickr for collective creative intelligence Good experiment, but didn’t really stick….
  • Although we were comfortable enough with flickr we decided to start an account for our team to start uploading our photos (this was kept private). Year ½ later we decided we wanted to use flickr to create some embedded slideshows on a webpage, but the photos had to be public for it to work A lot of encouragment from internal forward thinkers
  • Met with resistance Scary for many people - putting your images out there Issue about copyright
  • So, we did some research, wrote several long emails and included lots of links
  • Even embedded some social validation “come on Dad… everyone else is doing it” They said yes, as long as we had model releases for everything that was uploaded to flickr And we said, “Of course!”
  • So we went public…. (with a select few of our sets) And we’ve continued to upload and maintain our flickr account because we have found so much value in it for us.
  • and in looking back, I’ve realized what a difference this has made for us
  • Ok…. So who is thinking about trying this? I’ll go through quick steps to get you started In all honesty, you could even just get a free account, play with it for a day and see if you like it….
  • Free Account = Videos and 300mB of photos per month Pro is unlimited for $25/yr - can upload high res You can even start with a free and upgrade later
  • Tips: Use RGB Hirez Only upload your best stuff (if you have 5 shots of the same photos, upload the best one)
  • The Flickr Uploader application makes it really easy to upload and batch tag whole folders of images
  • After they are uploaded you can drop in new titles and descriptions
  • Example of friendly titles and descriptions of photos that will have the permissions open to the public
  • Example of Title and description of photos we share with friends - small bites of info
  • For photos you don’t make public, you don’t have to bother with the description and title if you don’t want to
  • Set permissions
  • How we modified flickrs permission levels
  • You have so much control:
  • What kind of copyright, if people can comment
  • Tag photos so you can find them easier later Define a naming convention for consistency
  • Example of tags used
  • These are for people who would rather browse by category Also need sets to create image galleries
  • Collections are sets of sets
  • Make connects with other departments/photo libraries some photographers cringe “anyone with a little digital camera thinks they’re a photographer” Actually raises that value of professional photographers – What this is really doing is distributing responsibilities to capture more
  • You can view your contacts recent uploads real quickly
  • Or just look through their photo stream
  • The ones you mark as favorite will come up in your view of favorites
  • New feature: guest pass - so people don’t have to sign up for a flickr account to access your non-public photos.
  • You can see all of the guest passes you have set up so you can manage them
  • Easy ways to feed new flickr content into social media….
  • Or you can also embedd slideshows
  • Online viewbook
  • If we invest 5 hr week now, its going to save us (and others) more than that in the next couple years
  • It can feel overwhelming, but here are some tips that we found help keep the maintenance going…
  • Surprises we have found along the way….
  • Finding talent in unexpected places Kevin Dooley - professor of supply chain management
  • Watching our internal culture shift - becoming more collaborative – better sharers….
  • Validation that people are using this Over 125k image views in last 2 years
  • Want to always stay forward thinking… How else can we use this? Comps Story telling Geo tagging
  • This might be a good solution for recording what we observe and inspirations - Chris Messina They have mobile upload
  • Better story telling Whitehouse is a fabulous example
  • Geotaggin
  • Call to action: Design the connections and processes (Bob Hambly’s story about not only designing the Cake Co. logo, but also adding design thinking to their business process) Exciting to design connections - our business is really about relationships and our connections with people We get to design our connections and our cultures! Have a crush on change
  • Any questions or conversations…
  • Thanks.
  • Using flickr for photo management - UCDA

    1. 1. photo management with flick r cindi farmer ARIZONA STATE UNIVERSITY
    2. 3. Whose job is it anyway?
    3. 4. the journey
    4. 5. “… back in the 1900s”
    5. 6. Digital 1.0: organize by categories
    6. 7. Digital 1.0: folders + database/excel
    7. 8. Digital 1.0: searching with Bridge
    8. 9. DAM: digital asset management
    9. 10. Web 2.0 Expo Matt Jones UI Designer, Nokia London, England Kelly Goto Goto Media Palo Alto, CA Chris Messina Flock Mike Beltzner Phenomenologist Mozilla
    10. 13. Everything was private
    11. 14.  
    12. 15. <ul><li>1. Flickr allows you to maintain “All Rights Reserved.” 2.  Will put ASU’s best images into the public realm. 3.  Save ASU resources (both money and time). </li></ul><ul><li>Plus….. </li></ul>Justifications to Legal
    13. 16. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Plus several hundred more…. </li></ul>“ ..everyone else is doing it”
    14. 18. <ul><li>Time-consuming to browse folders </li></ul><ul><li>Photos may belong to multiple categories </li></ul><ul><li>sometimes had to rely on colleagues’ memory </li></ul><ul><li>Photo requests took a lot of our time/bandwidth </li></ul><ul><li>Hunting for the photos </li></ul><ul><li>Emailing / ftp / dropbox </li></ul><ul><li>Also produces a resistance/delay in sharing </li></ul><ul><li>Separate photo libraries with little sharing </li></ul><ul><li>didn’t know what was in each other’s library </li></ul><ul><li>Took more time to get hi-rez version </li></ul><ul><li>Easier for our team to search photos </li></ul><ul><li>browse categories </li></ul><ul><li>search keywords </li></ul><ul><li>Culture of openness & sharing in the community </li></ul><ul><li>Easier for us </li></ul><ul><li>Easier for them </li></ul><ul><li>Increased whuffie / connection </li></ul><ul><li>Separate photo libraries, but with numerous connections to other library </li></ul><ul><li>Have control over who sees what </li></ul><ul><li>Can see recently uploaded images </li></ul><ul><li>Can download hi-rez right off flickr </li></ul><ul><li>More bang for our buck </li></ul>searching sharing connecting then & now
    15. 19. come on in the water’s fine
    16. 20. 1 Get a flickr account. Its’ free (2 videos and 300mb per month) or practically free ($25/yr = unlimited + hirez)
    17. 21. private
    18. 22. 2 Start uploading photos. Mode: RGB Size: Hi-rez How:
    19. 23. private
    20. 24. 3 Add titles & descriptions.
    21. 25. public
    22. 26. private
    23. 27. private
    24. 28. 4 Set permissions & settings
    25. 32. 5 Tag photos For “searchers” Naming conventions: General descriptors (laptop, ) Categories (spirit, students, research) School/College Location/Campus Photographer’s name Name of file
    26. 34. 6 Create sets & collections
    27. 36. 7 Share and Connect
    28. 42. 8 Embed & Distribute
    29. 46. time investment
    30. 47. <ul><li>Batch uploading/tagging </li></ul><ul><li>Divide and conquer </li></ul><ul><li>Working sessions </li></ul><ul><li>Student workers </li></ul>Tips on time
    31. 48. nice surprises
    32. 50. culture
    33. 52. future uses?
    34. 56. design connections
    35. 58. thanks. cindifarmer