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Social Networking Basics


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Social Networking Basics

  1. 1. Social Networking Basics<br />Presenter: CindaHolsombach-Ebner<br />Email:<br />
  2. 2. Social Networking Interactivity Spectrum<br />
  3. 3. Popular Social Networking Tools<br />Facebook – Online community mostly for personal use<br />LinkedIn – Online community mostly for professional use<br />Blogger – Online, chronological journaling<br />Twitter – "Micro-blogging" with 140 characters or less<br />Wikispaces - Collaborative website authoring<br />YouTube – Storing, sharing, and commenting on videos<br />Picasa– Storing, sharing, and commenting on photos<br />Netvibes – Aggregator of content from external sources via widgets<br />
  4. 4. EWLI’s LinkedIn Group<br />
  5. 5. EWLI’s Facebook Group<br />
  6. 6. Common Social Networking Terms<br />Social Bookmarking –Collectivelystoring and sharing favorite Web page URLs (addresses) with others.<br />Tag/Tagging – Keyword(s) relevant to an item of content (i.e. blog post, video, photo, etc.). Used to build a flexible taxonomy for searching also know as a folksonomy.<br />Widget – A mini application that integrates functionality from one site into another site.<br />RSS (Really Simple Syndication) Feed – collects the most recent information, such as posts or articles, from a single site into a hyperlinked listing.<br />
  7. 7. Benefits of Social Networking<br />ORGANIZE - INFORM – INTERACT - COLLABORATE <br />Conveniently and securely store and share information online<br />Enhance productivity<br />Locate resources<br />Keep up to date with friends and colleagues<br />Promote your business<br />Collaborate with others<br />
  8. 8. Dangers of Social Networking<br />Privacy – Security – Health<br />Sharing the wrong information with the wrong people<br />Computer viruses now being spread via social networking sites/identity theft<br />Technology overload<br />
  9. 9. Planning for Social Networking<br />While doing this…<br />Also do this…<br />Outline objectives<br />Identify audience<br />Integrate<br />Adopt<br />Build capacity<br />Determine tools and timeline<br />Explore and observe<br />Participate<br />Share<br />Build<br />Promote<br />Grow and network<br />Measure<br />
  10. 10. Social Networking Guidelines<br />Content<br />Purpose statement<br />Frequency of postings<br />Tweeting and retweeting<br />Public postings vs. private messages<br />Professionalism<br />Formatting<br />Proper spelling and grammar<br />Graphics<br />
  11. 11. Social Networking Guidelines<br />Promotion<br />Self- and partner-promotion opportunities<br />Maintenance<br />Update sites regularly<br />Monitor postings and messages<br />Security<br />Passwords<br />Virus avoidance<br />Permission to share content not your own<br />
  12. 12. Learn More and Join In…<br />SoNewBee Social Networking Basics<br />Website:<br />