Skillset presentation

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Presentation given to Creative Skillset on 7 June 2012.

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Skillset presentation

  1. 1. Leadership and Representation for the Digital Content Industry in Northern IrelandFriday, 8 June 12
  2. 2. Friday, 8 June 12
  3. 3. Digital is...Friday, 8 June 12
  4. 4. Digital is...Friday, 8 June 12
  5. 5. Friday, 8 June 12
  6. 6. Digital is...Friday, 8 June 12
  7. 7. Digital is...Friday, 8 June 12
  8. 8. Digital is...Friday, 8 June 12
  9. 9. Digital is... Internet access spending Video Games Radio Internet advertising Television subscriptions Consumer & Education & license fees Book Publishing Television Advertising Filmed Entertainment Recorded Music Newspaper Publishing and more....Friday, 8 June 12
  10. 10. Digital is...Friday, 8 June 12
  11. 11. Impact of DigitalFriday, 8 June 12
  12. 12. Impact of Digital: Games/Music In 2011, it was predicted it would happen mid-2013. It happened last week http://www.nme.com/news/miscellaneous/64078 This has already happened. See also GAME/GameStopFriday, 8 June 12
  13. 13. Impact of Digital: Television • 186 million requests (up 24% on 2011) • Tablets/mobile up 94% (15% of total requests) • BBC iPlayer for iPad most popular app of all time • Smart TVs, games consoles up 57% • 64% of social media between 6-9 pm TV relatedFriday, 8 June 12
  14. 14. Digital is...Friday, 8 June 12
  15. 15. Digital is...Friday, 8 June 12
  16. 16. Digital becomes... THE NEW NORMAL PwC Outlook Report 2011-2015Friday, 8 June 12
  17. 17. Who we are • Elected Steering Group (& co-opts) • 232 member companies • Hosted by Momentum • Funded* by DCALFriday, 8 June 12
  18. 18. Who we are • Mary McKenna, Learning Pool • Ryan Adams, BBC • Rory Campbell, FordeCampbell Law • Ian Graham, Momentum • A N Other x 2Friday, 8 June 12
  19. 19. What we do • Lobbying, representation, • Advice on funding, skills, export • Market watching, predictions • Revenue focus, global, productsFriday, 8 June 12
  20. 20. What we want • Funding and Investment • Export and Internationalisation • Innovation and Creativity • Skills and TrainingFriday, 8 June 12
  21. 21. What we want • Funding and Investment 1. Seed funding (likely to be public) 2. Development funding (private) 3. Go to Market (private, supported)Friday, 8 June 12
  22. 22. What we want • Export and Internationalisation 1. Trade missions (INI excel themselves) 2. Localisation expertise (Universities?) 3. Export salesFriday, 8 June 12
  23. 23. What we want • Innovation and Creativity 1. Facilitated (critical mass) 2. Market driven (opportunities) 3. Pipeline (where are the customers)Friday, 8 June 12
  24. 24. What we want • Skills and Training 1. Market driven (driven by money) 2. DNA 3. YesterdayFriday, 8 June 12
  25. 25. Compete or Win?Friday, 8 June 12
  26. 26. The Issue Other regions have it sorted What are the rates of public funding in other countries in the EU/outside the EU?Friday, 8 June 12
  27. 27. Transmedia Opportunities Ever seen a Zombie movie?Friday, 8 June 12
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