Why Engraving


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Case studies done on the impact of engraving from Fine Arts Engraving.

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Why Engraving

  1. 1. Why Engraving?
  2. 2. Who is most likely to use engraving and why? What are the primary advantages? <ul><ul><li>The answers to these and other engraving-related questions are revealed in several research studies conducted throughout the past decade. The significant findings are summarized for you: </li></ul></ul>
  3. 3. The Yankelovich Study <ul><li>Yankelovich Partners, one of the world's largest marketing research and consulting organizations with nationwide offices and international capabilities, specializes in interpreting business climates to provide critical market intelligence and strategic opportunities. </li></ul><ul><li>The study surveyed business executives about their attitudes and perceptions of corporate identity materials, as well as evaluating the impact of various reproduction techniques. </li></ul><ul><li>Engraving received the highest ratings of all production techniques in providing the attributes most important to business executives. </li></ul>
  4. 4. The Yankelovich Study <ul><li>One of the most critical issues facing any organization is the ability to successfully create a distinctive and successful image in the minds of current customers, potential customers, trade audiences, investors and suppliers. </li></ul><ul><ul><li>Most ranked corporate identity materials second only to annual sales in conveying prestige. </li></ul></ul><ul><ul><li>Nearly 4 out of 5 business executive chose engraving as the best option for their companies. </li></ul></ul><ul><ul><li>Two out of three executives surveyed say that &quot;corporate identity materials should be considered a marketing expense rather than an office expense.“ </li></ul></ul><ul><li>According to business executives, engraved brand image tools would: </li></ul><ul><ul><li>Make them proudest to present them to a client or potential customer </li></ul></ul><ul><ul><li>Impress them most if received from someone else </li></ul></ul><ul><ul><li>Communicate clearly that a company is prestigious </li></ul></ul>
  5. 5. Does your identity system meet the top criteria cited by nationwide executives? Do your image materials demonstrate a sense of caring about your clients and potential customers? Engraving received the highest ratings of all production techniques in providing the attributes most important to business executives.
  6. 6. Market Street Research <ul><li>Market Street Research is an independent marketing research firm providing clients with custom designed research since 1976. </li></ul><ul><li>Of the businesses that Market Street Research contacted: </li></ul><ul><li>70 % believe that image is critical in business. </li></ul><ul><li>70 % believe that engraving provides a professional, sophisticated and high quality “look” that will impress clients and increase their business </li></ul>
  7. 7. Market Street Research <ul><li>Why do organizations use engraving? </li></ul><ul><li>Image. They believe that engraving projects them as a professional and well-established business. Furthermore, they also feel that engraving distinguishes them from competition. </li></ul><ul><li>High Quality. Businesses surveyed indicated that engraving mirrors the image that they are trying to project of high quality and they also felt that the engraved image enables them to attract more clients. </li></ul><ul><li>Professionalism. Not only did companies feel that engraving attracts new business, but it also reaffirms the professional capabilities of an organization. </li></ul>
  8. 8. Market Street Research <ul><li>85% believe that engraved stationery provides companies with an established and professional image. </li></ul><ul><li>92% said engraving produces a more distinctive look </li></ul><ul><li>72% understand that engraving allows them to produce more colorful and complex logos. </li></ul>
  9. 9. Altman Weil Study <ul><li>Altman Weil provides management consulting services, surveys and publications exclusively to legal organizations and their suppliers. The firm is headquartered in Philadelphia and has nationwide offices. </li></ul><ul><li>This survey was conducted among in-house Corporate Counsel who are directly responsible for hiring independent law firms nationwide and the study examines responses of potential law firm clients toward different types of identity materials. </li></ul>
  10. 10. Altman Weil Study <ul><li>More than half of the respondents responded: </li></ul><ul><li>That engraving best conveyed the most important attributes of a law firm’s corporate identity. </li></ul><ul><li>That engraving provides a positive first impression that is easy to read and conveys a professional, quality image which communicates that the law firm is successful. </li></ul><ul><li>That engraved stationery instilled greater confidence in a law firm than materials produced by other methods. </li></ul>
  11. 11. Altman Weil Study <ul><li>According to the law firm clients, providing a positive first impression, being easy to read at a glance, communicating a quality image and conveying a high degree of professionalism are the most important attributes of law firm stationery. </li></ul><ul><li>Engraving outscored every other production </li></ul><ul><li>method tested in each of these categories. </li></ul>