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Engaging users in your
discovery service:
promotion and persuasion in an
academic context
Katherine Rose
Information Systems Librarian
Regent’s University London
3
‒ Introduction
‒ The role of academic librarians as
promoters
‒ Case study: launching a discovery
service at Regent’s Un...
4
Regent’s University London
interesting times…
‒ Higher education on the site since 1908
through Bedford College
‒ Regent...
5
We are…
‒ An independent university
‒ A charity
‒ A not-for-profit higher education
institution formed of seven
schools
...
6
The topic I’d like to talk about…
The role of (self) promotion in academic
libraries today
‒ We all implement services, ...
7
Let’s start with RULDiscovery…
‒ EBSCO Discovery Service, chosen in
summer 2012
‒ Implementation: August – October 2013
...
8
Why now…?
‒ Shift of culture at Regent’s, moving
from a small college to TDAP university
‒ Increasingly research-focused...
9
If you build it, they will come…(?)
‒ Increasing focus on online services
requires active marketing, promotion and
monit...
10
Communications strategies…?!
‒ Involvement of project management
team
‒ Creation of a communication plan
‒ Thinking abo...
11
What we’re doing…
‒ Indirect
emails
Blackboard notifications
QR codes on posters and the Library catalogue
merchandise ...
12
What we’re doing…
‒ Direct
staff meetings
committees
class presentations
one-to-ones and training sessions
13
What is working for us…
‒ Engaging academics through direct
contact (meetings, presentations on
committees)
‒ Liaising ...
14
What has not worked so well…
‒ Emails (culture of the organisation, so many
emails which don’t get read)
‒ Offering stu...
15
The results, so far…
16
More presence, more usage…
‒ Usage stats show a positive correlation
with the number of physical Library
appearances in...
17
Moving outside of the comfort
zone…
‒ Traditional role of the academic Librarian
changing
‒ Instead of only implementin...
18
Unexpected benefits…
‒ Our active direct promotion is raising the
profile of the Library within our institution and
is ...
Over to you!
Have you recently promoted a new
service (online or physical)
How did you do this?
What worked and what didn’t?
How comfor...
21
Our conclusions…
‒ Academic buy-in is key to success
‒ Continue to reach out to students but
focus energies equally acr...
22
Future plans…
‒ Run staff and student focus groups in
October 2014
‒ Work in collaboration with the student
union to re...
23
Thank you!
Katherine Rose
Katherine.rose@regents.ac.uk
020 3075 6239
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Engaging users in your discovery service by Katherine Rose, Regent's University, London

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Engaging users in your discovery service by Katherine Rose, Regent's University, London

  1. 1. Engaging users in your discovery service: promotion and persuasion in an academic context
  2. 2. Katherine Rose Information Systems Librarian Regent’s University London
  3. 3. 3 ‒ Introduction ‒ The role of academic librarians as promoters ‒ Case study: launching a discovery service at Regent’s University London ‒ Group discussion ‒ Conclusion, common themes
  4. 4. 4 Regent’s University London interesting times… ‒ Higher education on the site since 1908 through Bedford College ‒ Regent’s College grew out of different educational institutions 1984 – 2009 ‒ Became a University and acquired AIU London in April 2013
  5. 5. 5 We are… ‒ An independent university ‒ A charity ‒ A not-for-profit higher education institution formed of seven schools ‒ A multisite Library service with c.
  6. 6. 6 The topic I’d like to talk about… The role of (self) promotion in academic libraries today ‒ We all implement services, but what comes next? ‒ As more of our services move online, the marketing/promotion stage becomes increasingly important
  7. 7. 7 Let’s start with RULDiscovery… ‒ EBSCO Discovery Service, chosen in summer 2012 ‒ Implementation: August – October 2013 ‒ Launch: October 31st 2013 ‒ Search box integrated in Blackboard, created referring URL and access button on intranet
  8. 8. 8 Why now…? ‒ Shift of culture at Regent’s, moving from a small college to TDAP university ‒ Increasingly research-focused ‒ Expansion of Library: new positions, new site, new expectations ‒ Need to maximise usage of eresources
  9. 9. 9 If you build it, they will come…(?) ‒ Increasing focus on online services requires active marketing, promotion and monitoring ‒ necessary to achieve user engagement and value for money ‒ Contrast between new Library floor and RULDiscovery
  10. 10. 10 Communications strategies…?! ‒ Involvement of project management team ‒ Creation of a communication plan ‒ Thinking about key messages, audience, channels and purpose ‒ Also useful to keep track of what has been done
  11. 11. 11 What we’re doing… ‒ Indirect emails Blackboard notifications QR codes on posters and the Library catalogue merchandise (bookmarks, cards) intranet/bulletin newstories Camtasia video support material
  12. 12. 12 What we’re doing… ‒ Direct staff meetings committees class presentations one-to-ones and training sessions
  13. 13. 13 What is working for us… ‒ Engaging academics through direct contact (meetings, presentations on committees) ‒ Liaising with lecturers to go into their classes and give quick demos of RULDiscovery ‒ Making ourselves available ‘any time, any place’
  14. 14. 14 What has not worked so well… ‒ Emails (culture of the organisation, so many emails which don’t get read) ‒ Offering students training directly through drop-in sessions
  15. 15. 15 The results, so far…
  16. 16. 16 More presence, more usage… ‒ Usage stats show a positive correlation with the number of physical Library appearances in classes, meetings, committees ‒ Usage shows no correlation with pushing indirect promotion, emails, posters etc.
  17. 17. 17 Moving outside of the comfort zone… ‒ Traditional role of the academic Librarian changing ‒ Instead of only implementing new services and delivering training, there is a greater need for active promotion and marketing of our services ‒ Increasing need to actively prove our value
  18. 18. 18 Unexpected benefits… ‒ Our active direct promotion is raising the profile of the Library within our institution and is leading to our other services gaining recognition ‒ Also helping to integrate the new Library team ‒ Allowing us to form new links with other departments, e.g. communications, project management, VLE
  19. 19. Over to you!
  20. 20. Have you recently promoted a new service (online or physical) How did you do this? What worked and what didn’t? How comfortable do you feel promoting your services?
  21. 21. 21 Our conclusions… ‒ Academic buy-in is key to success ‒ Continue to reach out to students but focus energies equally across staff and students ‒ Know the culture of your organisation ‒ Virtual resources require more direct ‘face-to-face promotion’
  22. 22. 22 Future plans… ‒ Run staff and student focus groups in October 2014 ‒ Work in collaboration with the student union to reach students more directly ‒ Continue to push for a presence in staff/committee meetings
  23. 23. 23 Thank you! Katherine Rose Katherine.rose@regents.ac.uk 020 3075 6239

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