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Enterprise Gamification Driving Incremental Revenue Growth - An IHG Case Study


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CIGNEX Datamatics' Liferay based User eXperience Platform (UXP) approach focuses on enhancing the user experience & productivity of both internal and external users. Based on the success Gamification has achieved in engaging with users and learning applications, IHG explored an Enterprise Gamification solution with the objectives of improving user engagement, driving a faster return on investment, and improving the quality & timeliness of data, apart from reducing the learning curve. Learn how CIGNEX Datamatics is driving incremental revenue growth for IHG through their Liferay based Meeting Point portal which is used by the global sales team to sell meeting space across various IHG brands. This Meeting Point portal is integrated with existing enterprise applications, analytics, and NitroGamification application (from BunchBall Inc.). Learn how IHG has achieved a better and more engaging user experience with increased productivity and improved collaboration.

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Enterprise Gamification Driving Incremental Revenue Growth - An IHG Case Study

  1. 1. Enterprise Gamification Driving Incremental Revenue Growth - An IHG Case Study Nirav Shah Sr. Marketing Director & Corp. Communications CIGNEX Datamatics March 13, 2014
  2. 2. Topics • Introduction to the User eXperience Platform (UXP) • CIGNEX Datamatics’ UXP • Enterprise Gamification Driving Incremental Revenue Growth • About CIGNEX Datamatics • Q&A
  3. 3. UXP – User eXperience Platform An integrated set of technologies integrated into a highly user-centric platform
  4. 4. Portals Today Portals Intranet,Extranet Social Networking Web and EnterpriseContent EnterpriseSearch BusinessInsights & Analytics BusinessApplications Communities ContentSearch Insights Complex Apps Sites Collaboration Platform for the Enterprise and Internet
  5. 5. Why User Experience? User Experience User Adoption Productivity & Collaboration User Behavior Delight Your End Users Brand Reinforcement Empower Customers, Partners, Employees
  6. 6. Defining User Experience Users• Branding • CreativeDesign • Content • Presentation Illustrative • Content Relationship • Taxonomy • Search • Layout& Navigation Informative • Videos • Comments • Call to Action • Personalization • Customization Interactive
  7. 7. User eXperience Platform User ExperiencePlatforms are ‘User/ConsumerDrivenIT’ TextText User eXperience Platform Portals Mashups Content Collaboration Context Analytics Search APIsSocial UX Design & Mgmt RIA E-Commerce Mobile Source: Gartner Illustrative Informative Interactive User Experience
  8. 8. CIGNEX Datamatics’ UXP
  9. 9. Integrated UXP Solution Strategy Positioning Strategy Technology Assessment Features Go-to-Market Solution Evaluation IT infrastructure Portal Deployment Creative Design Content Creation Transformation Technical Rollout Graphics and Creative Services Illustration Services Full Services & composition Editorial Services Abstraction & indexing Search Solutions Multimedia & Videos Mobile Apps Conversion eBooks UXP Portal Deployments Integration with Enterprise Apps Device Portability Ongoing Activities Intelligence Services Maintenance Web Analytics Big Data Analytics SEO Content Services Social Media Marketing Social Media Intelligence Portal Maintenance Services Cataloging and Content Upgrades Link Analysis Product Upgrade Performance Tuning Load Testing WS Configuration Log Files User Experience– Illustrative,Interactive,Informative
  10. 10. Liferay - Integrated UXP Solution ERPCRM RIA Framework Big DataDAM Learning Management e-Commerce .Net Systems Analytics SSO ESB/Web Service/ RESTful/CMIS Integrations Gamification ECM Liferay Enabling User eXperience Platform Illustrative Informative Interactive User Experience
  11. 11. Liferay Portal: UXP Platform • Use of Open standards, Web services and integration • Flexible Architecture & Lean Platform • Availability of standard tools and messaging architecture • SOA architecture • Connectivity built into core • Business logic built into Application layer and API • Single database with modern data management tools • Support – internal and through partners • Product Roadmap • Very approachable to collaborate on Product roadmap Big Data Alfresco (ECM) Salesforce (CRM) SAP (ERP) Documentum(ECM) Microsoft Office® JasperSoft Magnolia Terracotta(scalability) Intalio (BPM) Mule (ESB) Pentaho (BI) Gamification Magento(e-commerce) ICEFaces (dynamic UI) OpenXintegration Moodle(E-learning) SugarCRM (CRM) SSO forSharePoint Integration with
  12. 12. Case Study – Meeting Point Portal Liferay-based UXP with Enterprise Gamification
  13. 13. About IHG • Headquartered in Denham, UK, the largest hotel company in the world measured by rooms 4600Hotels 11 Brands IHG RewardsClub – 74million 100Countries
  14. 14. Driver and Strategy Drive IncrementalRevenueGrowth throughUser Adoption,Engagement,Collaboration Gamification Hotel Content Management (all hotel info) IHG Way ofSales Providesaccess to all sales content & tools Hub for sales team toremain updated on trends, ask questionsetc. Foster incentive based reward & achievement system Measuring effectiveness& usage of meeting content
  15. 15. Portal Components System Applications - Intranet, Sales Apps Security - Homegrown Administration – Liferay SSO– PING Contextual – Sector Specific Meeting Info Predictive Search - Solr Social – Forums, Chat, Comments Gamification –Bunchball Nitro Dynamic proposal Generation Skins inline to the identityof 11 brands Infrastructure UXP Elements Stakeholders Worldwide Sales Regional Sales Marketing Team Brand Team Rewards Team LegalTraining Content – Google Translate
  16. 16. What is Gamification? A series of Design Principles, Processes, Systems used to influence, engage and motivate individual, groups and communities to drive behaviors and effect desired outcome
  17. 17. Gamification Advantages of Gamification • Collaborationthrough competition &participation • Visibility - Top Performers, Leaderboards • Insights on content through analytics and reports • Increase in application adoption (ex: registrations, pageviews, return visits etc.) • Formal and informal learning • Clarity on sales goals, targets and forecasts Post-Activityon Gamification • Rewards • Spending Points at Store • Achievement and Reputation Earn Points through Gamification • Visiting site more often • Taking training • Watching Videos • Sharing • Taking Quizzes • Ratings • Comments on Discussions EnterpriseGamification For User For Business Owner
  18. 18. Solution Architecture Web Content Analytics Integration Discussion Board Training Blogs Testimonial Chat Room Collaterals Videos Integration Document Library Liferay CMS Google Analytics Business Objects Analytics Tomcat ServerPeopleDB Hotel Management System (homegrown) Gamification Engine Content Analytics Gamification Web Services
  19. 19. Selecting Sectors Meeting Point – Selecting Sectors Select Sector
  20. 20. Sector-specific Homepage Select Levels Missions UserPoints
  21. 21. Sector – Top Players Top Players Standings Feeds
  22. 22. Sector - Challenges Risk and Reward Quizzes Polls Discussion Challenge
  23. 23. Store Redeeming Points at Store
  24. 24. User Profile User Profiles Trophy Dashboard Progress Bar
  25. 25. Adoption Graph Deploymentin-processinAsia, Middle East, Africa, Mexico & Canada
  26. 26. Benefits of Gamification Tangible Benefits Intangible Benefits • Enterprise Level Collaboration • Improved User Management • Faster Return on Investment • Improved Quality and Timeliness of data • Reduced Learning Curve • On average • 3000challenges completed/week • 70 uniquevisitors • 100actions/user • Half time spenton site spent on discussionforums Increase in Average Bookings - 40 bookings/week Illustrative InformativeInteractive User Experience
  27. 27. About CIGNEX Datamatics
  28. 28. What We Do Since 2000,deliveringOpenSourcesolutionsfor the enterprisethroughadoptionandintegration to: • Address business goals • Increase business velocity • Lowerthe cost of doing business • Reduce TCO • Gain competitive advantage Portal Solutions Content Solutions Big Data Analytics Solutions 400+ Implementations 450+ Experts 200+ Integrations 13 Books on Open Source 5000+ Community Contributions Offices : America | India | UK | Europe | Singapore | Australia
  29. 29. Where We Can Help You Managed Cloud Services  Develop • Deploy• Manage VAR/Annual Product Subscription  Liferay•Alfresco• Cloudera Hadoop •MongoDB Extended DevelopmentCenter  Center ofExcellence UI • Development •Integration •Customization •Migration •Testing•Training•Support (24*7) User eXperience Platform Portals Liferay, Drupal, JBoss, ZK, HTML5, MuleSoft • Intranet • Extranet • EAI • SOA • Social Collaboration • Big Data Portal • MobilePortal • Custom Portal Enterprise Content Management Content Alfresco, Drupal, Magento, Adobe CQ JBoss, Moodle, Ephesoft, Liferay • WCM • DM • RM • CMS • DAM • e-Commerce • e-Learning • ERP • Imaging Solutions SERVICES Making Data Work Big Data Analytics Hadoop Ecosystem, MongoDB, Pentaho, Talend, Solr, Jaspersoft • Data Integration • Information Delivery • Data Analysis • Enterprise Search Enterprise Mobility  Strategy•Mobile UX• App Development •MEAP/MDM
  30. 30. Questions
  31. 31. Thank You