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CIGNEX Datamatics Confidential www.cignex.com
Online Reputation Management – 7 Warning
Signs you may be ignoring about you...
CIGNEX Datamatics Confidential www.cignex.com2
Importance of Online Reputation Management
Tried the DoubleJumbo.
Didn’t lo...
CIGNEX Datamatics Confidential www.cignex.com3
7 Warning Signs
Increased
Negative
sentiment
Shrinking Leads
or conversions...
CIGNEX Datamatics Confidential www.cignex.com4
Best Practices for Online Reputation Management
Encourage Customer Reviews
...
CIGNEX Datamatics Confidential www.cignex.com
Build, Monitor, Manage and Amplify your business reputation
5
Extracts real ...
CIGNEX Datamatics Confidential www.cignex.com
RMP™ - Highlights
6
Track Customer Sentiment
Gain insights into your product...
CIGNEX Datamatics Confidential www.cignex.com
DEMO
7
CIGNEX Datamatics Confidential www.cignex.com
RMP™ - Summary
8
Features
• Review Monitoring
• Instant alerts on email/text...
CIGNEX Datamatics Confidential www.cignex.com
About CIGNEX Datamatics
9
CIGNEX Datamatics Confidential www.cignex.com10
CIGNEX Datamatics
0
8
#1
14
License Cost
Option
Open Source
Products
Open ...
CIGNEX Datamatics Confidential www.cignex.com11
Our Capability
Portals & Collaboration
Portals
Enterprise Integration
Iden...
CIGNEX Datamatics Confidential www.cignex.com
Thank you
facebook.com/CIGNEXTechnologies youtube.com/cignexglobaltwitter.co...
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Online Reputation Management: 7 Warning Signs you maybe ignoring about your business

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Are you in control of your company’s online reputation?
Are negative customer reviews on third party websites eating into your revenues and market share without your knowledge?
Are there gaps in your sales, marketing and operational processes that you aren’t aware of?

This webinar highlights the heavy price businesses pay by ignoring online reputation and also recommend certain best practices for controlling and monitoring your company's online reputation.

CIGNEX Datamatics' "Reputation Management Platform" (RMP™ ) provides real time reviews of brands, products and company information allowing the company to make informed decisions, track competition products, handle, track & manage launch day sentiment, plan actionable campaigns & promotions and ultimately build a connection with existing and potential customers.

Why RMP™?

Track customer sentiment - Gauge the broad level customer feedback on any product, service or keyword to identify key influencers and trends
Know what customers say - RMP™ aggregates reviews from all top sites so that you can easily monitor your customers perception of your brand/product
Protect your brand - An organization’s brand is its leading asset. Maintain brand standards by managing negative reputation and promoting positive reviews everywhere
Fine-tune your business - Quickly compare review ratings across multiple locations, divisions and regions to identify high performers vs. those earmarked for improvement.

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Online Reputation Management: 7 Warning Signs you maybe ignoring about your business

  1. 1. CIGNEX Datamatics Confidential www.cignex.com Online Reputation Management – 7 Warning Signs you may be ignoring about your business Mar 3, 2015 Presenter: Name: Vikram Samant Title: EVP – Open Source Solutions Name: Ranjit Shankar Title: Client Solutions Manager
  2. 2. CIGNEX Datamatics Confidential www.cignex.com2 Importance of Online Reputation Management Tried the DoubleJumbo. Didn’t love it that much. Ratings & Reviews 25% Of a company’s market value is directly attributable to its reputation* 87% Of executives rate Reputation risk as more important than other strategic risks.** 41% of companies that experienced a negative reputation reported a loss of brand value & revenue.** 88% Of consumers trust online reviews as much as personal recommendations*** 79% Consider an average rating Of 3 or less to be too low to be using a local Business*** To Buy or Not to Buy: The Decision has taken place before you knew about it. *World Economic Forum Study **Deloitte and Forbes Reputation Risk Survey ***Local Consumer Review Survey 2014, Bright Local Study Moments of Truth
  3. 3. CIGNEX Datamatics Confidential www.cignex.com3 7 Warning Signs Increased Negative sentiment Shrinking Leads or conversions Increased Customer Service issues Increased Competitor Positive sentiment Negative reviews show up more than positives Responding late to Negative reviews Not having a consolidated, real time view of your online reputation
  4. 4. CIGNEX Datamatics Confidential www.cignex.com4 Best Practices for Online Reputation Management Encourage Customer Reviews Encourage 50% of your daily customers who had a good experience to write a review Quick response Respond to unhappy customers by being transparent, honest and providing them an incentive like a free ticket/coupon Monitor Review Sites Monitor popular review websites for negative comments. Connected Reputation Management with Customer Service Invest on a good reputation management software Real Time Monitoring of Search Engines Monitor search engines for your business keywords daily Watch, real time. Respond, real time.
  5. 5. CIGNEX Datamatics Confidential www.cignex.com Build, Monitor, Manage and Amplify your business reputation 5 Extracts real time reviews of brands, products and services from hundreds of online review websites allowing YOU to make informed decisions, track your competitor, manage launch day sentiment, plan actionable campaigns and ultimately increase your online reputation.
  6. 6. CIGNEX Datamatics Confidential www.cignex.com RMP™ - Highlights 6 Track Customer Sentiment Gain insights into your products, services, marketing and operations. Identify your strongest advocates and toughest detractors. Get Customer Feedback 24x7 RMP™ is integrated with 300+ applications you already use to manage your customer reviews and leverage feedback. Know What Customers Say RMP™ aggregates your reviews from all the top sites so that you can easily monitor what your customers say in real time! Protect your Brand RMP™ manages negative reviews and promotes positive reviews everywhere e.g. Positive Youtube videos on Google pg.1 Fine-tune your Business Quickly compare review ratings across multiple locations, divisions. Identify at-a- glance high performers vs. those earmarked for improvement. Increase your ROI Get guaranteed 5-9% increase in revenue with 1-star improvement in rating.
  7. 7. CIGNEX Datamatics Confidential www.cignex.com DEMO 7
  8. 8. CIGNEX Datamatics Confidential www.cignex.com RMP™ - Summary 8 Features • Review Monitoring • Instant alerts on email/text messaging • Industry-specific custom sites • Aggregated reviews from over 100 sites • Review Generation • Text message reviews, email campaigns, mobile kiosks, check-in, reviews on websites/Facebook • Review Marketing • Pushing positive reviews to the first page of Google, Bing, Yelp, Yahoo, Facebook, Twitter, Citygrid, Yellowpages etc. • Review Management • Single dashboard visibility of all reviews • Fast customer response • Automatic management of negative reviews • Analytics • Dashboard overview of reputation, 30-day performance, 24x7 customer feedback etc. Benefits • Simple to use, automated, fully customizable platform • Increase your ROI through enhanced reputation - Every 1-star improvement in rating results in a 5-9% revenue increase • Be found on Google organic search with positive reputation • Identify your strongest advocates and toughest detractors, and capitalize on trends revealed through their feedback Build, Monitor, Manage and Amplify your Business Reputation
  9. 9. CIGNEX Datamatics Confidential www.cignex.com About CIGNEX Datamatics 9
  10. 10. CIGNEX Datamatics Confidential www.cignex.com10 CIGNEX Datamatics 0 8 #1 14 License Cost Option Open Source Products Open Source Consultants Pure Play Open Source Services Company Open Source Implementations Global Offices Open Source Community Contributions Open Source Books Authored Business Engagement Platforms 13+ 5+ 5000+ 500+ 450+
  11. 11. CIGNEX Datamatics Confidential www.cignex.com11 Our Capability Portals & Collaboration Portals Enterprise Integration Identity Relationship Management Business Engagement Platform Digital Engagement Platform (DxEP) Employee | Supplier | Customer | Partner Franchise Management Platform (FMP™ ) Reputation Management Platform (RMP™ ) Big Data Big Data Integration & Delivery Platform (BigDID™) Open Source Consulting Application Modernization OpeRA™ - Open Source Readiness Assessment Legacy Migration Application Development & Management Services Development, Support, Refresh, Performance Management and Managed Cloud Services Testing UI/UX Solutions Platforms Services Enterprise Content Management Document Management Web Content Management Learning/Knowledge Management Imaging and Scanning - OCR/Digitization Enterprise Search BPM/Workflow E-Commerce B2B and B2C Omni-channel Analytics Big Data Analytics Data Integration, DQM, MDM Data Storage, DW Reporting Analytics
  12. 12. CIGNEX Datamatics Confidential www.cignex.com Thank you facebook.com/CIGNEXTechnologies youtube.com/cignexglobaltwitter.com/cignexwww.cignex.com Contact Us Americas: americasales@cignex.com | EMEA – emeasales@cignex.com | APJ – asiapacificsales@cignex.com www.cignex.com

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