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Deliver Cross-Platform B2C eCommerce Experience with Magento & Phonegap


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This webinar highlighted the need to build a cross-platform eStore which will increase sales and deliver an improved user experience to buyers. The session also discussed on how you can leverage Magento - Open Source ecommerce technology platform & PhoneGap – Open Source mobile app development framework to build a eStore that can work across all devices – be it PC, Phone or Tablet.

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Deliver Cross-Platform B2C eCommerce Experience with Magento & Phonegap

  1. 1. CIGNEX Datamatics Confidential Webinar Deliver Cross-platform B2C eCommerce Experience with Magento & PhoneGap Date: September 3, 2015 Name: Mrunmayi Desai Title: Practice Lead, WCM & eCommerce Email:
  2. 2. CIGNEX Datamatics Confidential • B2C Commerce & Mobility – The Scenario • Choosing the Right Approach with PhoneGap • Magento & PhoneGap – Make Your eStore Mobile • Case Study: Omni-channel e-Commerce Accelerating Sales • Demo • About CIGNEX Datamatics 2 Today’s Topics
  3. 3. CIGNEX Datamatics Confidential www.cignex.com3 Why eCommerce? An Effective Sales Channel to Increase Revenue Online retail to be a $435 Billion Industry by 2017 and till 2018 Forester Research 11% of total U.S. retail sales will be done via web Forester Research By 2017 25% of eCommerce Sales will be done from mobile devices eMarketer, 2013 Build Brand by Increasing Reach Showcase What Sells Advertising Higher In-store Footfalls Leverage Festivals & Events Consumer Loyalty
  4. 4. CIGNEX Datamatics Confidential www.cignex.com4 Why Mobile? Always On With Us Connected 71% Search converts to Sales 59% Purchase on Smartphones 79% Use Smartphone to help with Shopping 74% Make Purchase Based on Smartphone Search Source: Digital Marketing Trends Of 2015 Mobile 1st Should be the Strategy for an eStore
  5. 5. CIGNEX Datamatics Confidential www.cignex.com5 Choosing the Right Approach Mobile Web Website tuned to work well on the small screens of a mobile device, can be accessed any time by the web browser of any mobile device Native Mobile App A custom application built for a specific type of device, must be downloaded & installed on the phone before it can be used Hybrid Application A mix of Mobile Website & Native Mobile application, leveraged to deliver a mix of web content and native capabilities Responsive Design Web design aimed at crafting sites to provide an optimal viewing experience - easy reading & navigation across wide range of devices PhoneGap Fits the Right Approach
  6. 6. CIGNEX Datamatics Confidential Action Cross Platform Native Code HTML Support Y Limited JS Support Y N CSS Support Y N Easy to Develop Y N Complexity Less More Scalability Less Y Performance Average Excellent UI Flexibility Average Complex 6 The Difference – Cross-Platform VS Native Code
  7. 7. CIGNEX Datamatics Confidential www.cignex.com7 PhoneGap – An Open Source Framework for Enterprise Mobile Apps Native, Hybrid & Web on all Platforms Integrate Cross Channel Marketing Mobile Application Management Enterprise Support & Training • Open Source Framework • Contributed to Apache Software Foundation (ASF) under the name Apache Cordova • Downloaded over 1 million times & used by over 400K developers • Future-proofed to work with browsers Wrap the app with PhoneGap Deploy to Mobile Platforms
  8. 8. CIGNEX Datamatics Confidential www.cignex.com8 B2C e-Commerce Store Unified B2C e-Commerce Store Rich UI, Responsive, Collaborative Flexible, Scalable• Ease of catalog management • Promotions & Rewards • CRM • Collaboration • Reports & Dashboard Internal Users • Scalability • Product catalog • Business user control • Search • Agility • Reporting & Analytics • Standards • Interoperability Technical Considerations Enhanced Customer Experience | Increase in Sales • Omni-channel • Product catalog • Order management • Ease of ordering • Tracking • PoD • Search • Payment Customers
  9. 9. CIGNEX Datamatics Confidential www.cignex.com9 Magento & PhoneGap – Make Your Store Mobile Cross-Platform B2C eCommerce Store Seamless Responsive Design PersonalizationDrive Sales Magento – Open Source e-Commerce Platform Content Management PhoneGap - Open Source Framework Accelerometer Camera Contacts Compass File Merchandising Capabilities Exclusive Experience Geolocation Media Network Notification Storage API API
  10. 10. CIGNEX Datamatics Confidential Case Study Omni-Channel B2C Experience 10
  11. 11. CIGNEX Datamatics Confidential www.cignex.com11 Omni-channel e-Commerce Accelerating Sales e-Commerce – B2C Retail Responsive Design | Product & Order Management | Multi-Country | Multi-Currency Features: • 5000+ products across 100+ categories • Integration - Accounts, Payment Gateway, CRM, SMS Gateway, Warehouse Management & Rewards System • Average Daily Orders – 100 • Successful Orders – 1942 • Items Sold – 3152 • Revenue Generated - TK 5,811,418.48 (~ $75K)
  12. 12. CIGNEX Datamatics Confidential Demo 1 Family Owned Store Goes Live 12
  13. 13. CIGNEX Datamatics Confidential Demo 2 Lifestyle Brand Goes Global 13
  14. 14. CIGNEX Datamatics Confidential Demo 3 PhoneGap QR Code | Voice Search | Augmented Reality 14
  15. 15. CIGNEX Datamatics Confidential About CIGNEX Datamatics 15
  16. 16. CIGNEX Datamatics Confidential www.cignex.com16 CIGNEX Datamatics 0 8 #1 14 License Cost Option Open Source Products Open Source Consultants Pure Play Open Source Services Company Open Source Implementations Global Offices Open Source Community Contributions Open Source Books Authored Business Engagement Platforms 13+ 5+ 5000+ 500+ 500+
  17. 17. CIGNEX Datamatics Confidential www.cignex.com17 Our Capability Portals, Content & Collaboration Portals Enterprise Integration Identity Relationship Management Business Engagement Platform Digital Engagement Platform (DxEP) Employee | Supplier | Customer | Partner Franchise Management Platform (FMP™) Reputation Management Platform (RMP™) Big Data Big Data Integration & Analytics Platform (Panaromyx™) Social Media Analytics, Text Analytics Personality Insights Open Source Consulting Application Modernization OpeRA™ - Open Source Readiness Assessment Legacy Migration Application Development & Management Services Development, Support, Refresh, Performance Management and Managed Cloud Services Testing UX/UI Solutions Platforms Services Enterprise Content Management Document Management Web Content Management Learning/Knowledge Management Imaging and Scanning - OCR/Digitization Enterprise Search BPM/Workflow E-Commerce B2B e-Commerce B2C e-Commerce Big Data Analytics Data Integration Legacy Modernization Real-time Analytics / Modeling Internet of Things (IoT) IOT Reference Architecture Vitalstatistyx™
  18. 18. CIGNEX Datamatics Confidential www.cignex.com18 Magento Practice • Silver Solution Partner • Team Size: 50+ PHP Developers | 18 Magento Certified Developers • Deployed over 40+ PHP (Drupal & Magento) Solutions • 20+ Successful Magento Deployments • Community Contributions • Drupal Connector, Chase PaymentTech CIGNEX Datamatics Magento Practice • Consulting • Development and Deployment • Customization and Migration • Integration - Portal, WCM, CRM, IRM, Custom modules, Adobe Flash, SSO, Payment Gateways etc. • Support/Maintenance • Managed Cloud Services • Performance Tuning CIGNEX Datamatics Magento Services
  19. 19. CIGNEX Datamatics Confidential Representative - B2B & B2C Implementations 19 Others Manufacturing & High Tech Retail Others
  20. 20. CIGNEX Datamatics Confidential Q & A 20
  21. 21. CIGNEX Datamatics Confidential Thank you Contact Us Sales: | Jobs – | Others –